FacebookTwitterRedditEmail

Long-Form Journalism is the Future of Print

Journalism is in trouble. Writers of articles pointing this out typically argue that this is really bad for democracy or America or whatever. Anyone who disagrees is too stupid to read this so I won’t bother to repeat this obviousness. Such writers also point out contemporaneous evidence of the media apocalypse; here are the three I came across this week. 1. 1,800 local newspapers have gone out of business in the last 15 years. Since print newspapers generate nine out of ten stories that appear on radio, TV and online, that’s a big loss.

2. The New Orleans Times-Picayune has closed. This is notable because it’s the first time in memory that a major city’s single major daily (OK, thrice weekly in recent years) has vanished. Its smaller Baton Rouge-based competitor remains but now it’s easy to imagine a real city having no daily paper whatsoever.

3. The influential and notably right-before-anyone-else investor Warren Buffett used to believe in newspapers enough that he bought some. No more. Now he says the only viable print papers are the national megapapers The New York Times, Washington Post and Wall Street Journal. (Disclosure: I write op-eds for the Journal.)

At the same time, the Mueller Report was a bestselling book.

A print book.

Note: you can read it for free online.

Why would anyone pay for the Mueller Report? For the same reason they paid to read the 9/11 Commission Report and the Starr Report about Bill Clinton, two other public documents freely available on the Internet that became bestsellers in print form. Which happens to be the same reason magazines like The New Yorker and The Economist make a profit while many others are tanking. It’s also why the Sunday edition of The New York Times does well.

Long stuff is easier to read in print.

Many readers read the Mueller Report on their electronic devices. As evidenced by the success of the book version, however, a lot of people are willing to pay money to avoid the eye and neck strain of peering and craning at a comparatively low-resolution screen—while retaining less of what they read—for more than 400 pages. And that is the future of print journalism.

In the 1970s the weekly news magazines Time, Newsweek and U.S. News & World Report ran long-form analysis of the stories that had been reported the previous week by daily newspapers. Reporters at the newsweeklies dug deep, unearthed new details and told you what it all meant and why it mattered. They were giants, read by tens of millions of Americans.

Beginning with the rise of the Web in the 1990s, the newsweeklies lost their way. Editors thought the Internet proved that our attention spans were shortening so they slashed word counts. Stories got shorter. There were fewer of them too. So people stopped reading them. Why pay for the same content they could get free online, and sooner? Newsweek basically went out of business. U.S. News is online only. Once the cornerstone of Henry Luce’s empire, Time subsists.

The New Yorker and The Economist are prospering because they doubled down on their commitment to detailed long-form journalism about ongoing issues. Graphically they contain no evidence that the Web ever existed. They carry words, lots and lots of them, occasionally punctuated by hand-drawn illustrations. Some articles weigh in at 5,000, even 10,000 words. These publications don’t break news—they can’t. They deep dive.

You already know what happened. Long-form analysis tells you what it means.

Long form, long form, long form. Long form is the future!

Old formats endure because new ones can’t replace desirable functions. Despite expert predictions TV didn’t kill radio because you can’t watch TV while you drive or clean the house. Print is perfect for long-form publishing because many people prefer flipping pages to scrolling. And it’s easier on your eyes.

The future of print—which, digihype aside, is still where the money is to be made—is analogous to the 1970s, when people read daily papers for breaking news and news magazines for long-form analysis. When news breaks we’ll read about it online, on our devices. A new generation of print outlets will supply after-the-fact analysis that go on for thousands of words, along with comix journalism and complicated charts that require days (rather than minutes or hours) to research, compile and edit.

Newspapers, Buffett said, “haven’t figured out a way to make the digital model complement the print model.” It would be nice to suggest that he is mistaken, that beleaguered newspapers will finally pivot to long form, perhaps replacing their current seven-day runs with a single beefy weekend edition. Unfortunately, he’s right.

Newspapers have never been managed by people with less vision. They’ve fired the experienced out-of-the-box thinkers on their staffs in favor of underpaid Millennials who think they can guilt readers into subscribing the way NPR does during their pledge drives. Listeners support NPR because it offers unique content, not because listeners would feel guilty if it went under. Newspapers ought to have figured out long ago that no one will pay for the same exact news that they read yesterday, for free, on their phones.

“Creative destruction” will erase the dinosaurs. In their place will arise a new generation of print outlets dedicated to long-form analysis and commentary.

More articles by:

Ted Rall, syndicated writer and the cartoonist for ANewDomain.net, is the author of the book “Snowden,” the biography of the NSA whistleblower.

bernie-the-sandernistas-cover-344x550
Weekend Edition
August 23, 2019
Friday - Sunday
Paul Street
Notes on Inauthenticity in a Creeping Fascist Nuthouse
Andrew Levine
Recession Now, Please
Rob Urie
Mr. Trump Goes to Kensington
Jeffrey St. Clair
Deep Time and the Green River, Floating
Robert Hunziker
Earth 4C Hotter
Kenneth Good
Congo’s Patrice Lumumba: The Winds of Reaction in Africa
Pete Dolack
The Realism and Unrealism of the Green New Deals
David Rosen
The White-Nationalist Great Fear
Kenn Orphan
The War on Indigenous People is a War on the Biosphere Itself
L. Michael Hager
What Netanyahu’s Travel Ban Has Revealed
Ramzy Baroud
Jewish Settlers Rule the Roost in Israel, But at What Price?
Evaggelos Vallianatos
Is Environmental Protection Possible?
Josue De Luna Navarro
What It’s Like to Grow Up Hunted
Ralph Nader
They Don’t Make Republicans Like the Great Paul Findley Anymore!
Gary Olson
Whither the Resistance to our Capitalist Overlords?
Dean Baker
On Those Downward Jobs Revisions
Rev. William Alberts
Beware of the Gun-Lover-in-Chief
Helder F. do Vale
Brazil: From Global Leader to U.S. Lapdog
Laura Finley
Educators Actually Do “Work” in the Summer
Jim Goodman
Farmers Need a Bill of Rights
Tom Clifford
What China’s Leadership is Really Worried About: Rising Debt
Daphne Wysham
Saving the Planet Means Fighting Bipartisan Corruption
Tierra Curry
Amazon Fires Put the Planet at Risk
Nyla Ali Khan
Kashmir: Decentralize Power and Revive Regional Political Institutions
John W. Whitehead
American Apocalypse
George Wuerthner
How Agriculture and Ranching Subvert the Re-Wilding of America
Daniel Murphy
Capital in the 21st Century
Jessicah Pierre
400 Years After Slavery’s Start, No More Band-Aids
Kim C. Domenico
Finding the Comrades: Maintaining Precarious Sanity In Insane Times
Gary Leupp
“Based on the Fact She Won’t Sell Me Greenland, I’m Staying Home”
John Kendall Hawkins
The Chicago 8 Trial, Revisited
Rivera Sun
Tapping into People Power
Ted Rall
As Long as Enemies of the State Keep Dying Before Trial, No One Should Trust the State
Jesse Jackson
The Significance of the “1619 Project”
Thomas Knapp
“Nuance” in Politics and Public Policy? No Thanks
Christopher Brauchli
Trump and Endangered Species, Wildlife and Human
Mel Gurtov
China’s Hong Kong Nightmare, and the US Response
Ron Forthofer
Sick of Being a Guinea Pig
Nicky Reid
Why I Stopped Being White (and You Should Too)
Jill Richardson
As the School Year Starts, I’m Grateful for the ADA
Seth Sandronsky
Rethinking the GDR
Adolf Alzuphar
Tears / Ayizan Velekete
Stephen Cooper
General Jah Mikey: “I Just Love That Microphone, Man”
Louis Proyect
Slaves to the Clock
David Yearsley
Moral Cantatas
FacebookTwitterRedditEmail