FacebookTwitterGoogle+RedditEmail

YouTube’s Content ID – A Case Study

How much do artists get paid for YouTube videos? The other night I was going over some fascinating numbers for the 2000 Azabache CD that a few years ago we started selling on CD Baby which then registered the album on all the digital streaming services and affiliates – Amazon, iTunes, Deezer, Spotify… the list goes on. This article is a look, for those who are curious – and I am sure there are many, at what the accounting looks like from just YouTube when you get paid “royalties” though their Content ID system. Do let it be known that the payout to artists entering the program is 30% while YouTube gets 70%.

Below are the plays just on YouTube which for 2017 came to 2,561,994 – that is two and a half million plays for just one year of a CD that is now eighteen years old!

On that CD I co-wrote one of the songs and most of the arrangements. I had a feeling at the time that the music would resonate with people as everyone on the project was in the zone. I choose to not be paid as “work for hire” on this project but wrote up copyright agreements instead. Below are the YouTube royalty statistics for 2017.

So if you were ever wondering how much the artist gets paid (if anything) when you listen to a song on YouTube it is $0.00006343496 – or around six thousandths of a cent.

1 view pays $0.00006343496
It takes 157 views to make 1 penny
1 dollar is made after 15,764 views

If each time a YouTube video was played it paid the artist a penny it would a different story 2,561,994 * .01 = $25,619.94. When was the last time you bent down to pick up a penny. I do it all the time now.

I do not know the whole story about the woman who stormed YouTube with a gun a few months back but I did hear that it had to do with the meager payouts. Perhaps the general population should be more informed as to these business arrangements as I often am amazed at how little people know about publishing and royalty payments in general – especially in the digital age.

So how did we get to this situation?  The Digital Millennium Copyright Act of 1998 which I believe is against the spirit of the U.S. Constitution.

 [The Congress shall have power] “To promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.”

– Article I Section 8 | Clause 8 – Patent and Copyright Clause of the Constitution.

The reason that the Digital Millennium Copyright Act is so flawed is that it is impossible to have your music NOT on a platform. Meaning there is only an opt-in but no opt-out as the DMCA created a “safe harbor” which should now be obvious to anyone was a gift to the tech industry.  If Azabache decided to leave the YouTube program there would be no way to make it so our music would be off the YouTube platform. In what way does that qualify as the exclusive right to their respective writings and discoveries? There is nothing exclusive in terms of copyright when dealing with YouTube. Perhaps this is one of the many reasons for the huge income disparities in our society.

So each year we split up our meager earnings from this project. Create other works of art and music. Play our gigs. Teach. Do our day jobs. Bring truth and beauty into the world and keep the spirit whole.  Just like before the internet when music publishers screwed over the artists, the artists keep it real and bring the joy.

More articles by:

Paul Lyons can be found online at the Pelican Cafe

August 16, 2018
Bruce E. Levine
“Don’t Be Stupid, Be a Smarty”: Why Anti-Authoritarian Doctors Are So Rare
W. T. Whitney
New Facebook Alliance Endangers Access to News about Latin America
Sam Husseini
The Trump-Media Logrolling
Ramzy Baroud
Mission Accomplished: Why Solidarity Boats to Gaza Succeed Despite Failing to Break the Siege
Larry Atkins
Why Parkland Students, Not Trump, Deserve the Nobel Peace Prize
William Hartung
Donald Trump, Gunrunner for Hire
Barbara Nimri Aziz
Morality Tales in US Public Life?
Yves Engler
Will Trudeau Stand Up to Mohammad bin Salman?
Vijay Prashad
Samir Amin: Death of a Marxist
Binoy Kampmark
Boris Johnson and the Exploding Burka
Eric Toussaint
Nicaragua: The Evolution of the Government of President Daniel Ortega Since 2007 
Adolf Alzuphar
Days of Sagebrush, Nights of Jasmine in LA
Robert J. Burrowes
A Last Ditch Strategy to Fight for Human Survival
August 15, 2018
Jason Hirthler
Russiagate and the Men with Glass Eyes
Paul Street
Omarosa’s Book Tour vs. Forty More Murdered Yemeni Children
Charles Pierson
Is Bankruptcy in Your Future?
George Ochenski
The Absolute Futility of ‘Global Dominance’ in the 21st Century
Gary Olson
Are We Governed by Secondary Psychopaths
Fred Guerin
On News, Fake News and Donald Trump
Arshad Khan
A Rip Van Winkle President Sleeps as Proof of Man’s Hand in Climate Change Multiplies and Disasters Strike
P. Sainath
The Unsung Heroism of Hausabai
Georgina Downs
Landmark Glyphosate Cancer Ruling Sets a Precedent for All Those Affected by Crop Poisons
Rev. William Alberts
United We Kneel, Divided We Stand
Chris Gilbert
How to Reactivate Chavismo
Kim C. Domenico
A Coffeehouse Hallucination: The Anti-American Dream Dream
August 14, 2018
Daniel Falcone
On Taking on the Mobilized Capitalist Class in Elections: an Interview With Noam Chomsky
Karl Grossman
Turning Space Into a War Zone
Jonah Raskin
“Fuck Wine Grapes, Fuck Wines”: the Coming Napafication of the World
Manuel García, Jr.
Climate Change Bites Big Business
Alberto Zuppi - Cesar Chelala
Argentina at a Crossroads
Chris Wright
On “Bullshit Jobs”
Rosita A. Sweetman
Dear Jorge: On the Pope’s Visit to Ireland
Binoy Kampmark
Authoritarian Revocations: Australia, Terrorism and Citizenship
Sara Johnson
The Incredible Benefits of Sagebrush and Juniper in the West
Martin Billheimer
White & Red Aunts, Capital Gains and Anarchy
Walter Clemens
Enough Already! Donald J. Trump Resignation Speech
August 13, 2018
Michael Colby
Migrant Injustice: Ben & Jerry’s Farmworker Exploitation
John Davis
California: Waging War on Wildfire
Alex Strauss
Chasing Shadows: Socialism Won’t Go Away Because It is Capitalism’s Antithesis 
Kathy Kelly
U.S. is Complicit in Child Slaughter in Yemen
Fran Shor
The Distemper of White Spite
Chad Hanson
We Know How to Protect Homes From Wildfires. Logging Isn’t the Way to Do It
Faisal Khan
Nawaz Sharif: Has Pakistan’s Houdini Finally Met his End?
Binoy Kampmark
Trump Versus Journalism: the Travails of Fourth Estate
Wim Laven
Honestly Looking at Family Values
FacebookTwitterGoogle+RedditEmail