FacebookTwitterRedditEmail

Note To the Environmental Community

In 2003, political strategist Frank Luntz wrote a confidential Republican Party memo on what he called “the environmental communications battle.”

In that memo, Luntz advised Republicans to change the words they used to meet their ends. “The scientific debate is closing but not yet closed,” he wrote. “There is still a window of opportunity to challenge the science,” Luntz proposed using the phrase “climate change” instead of “global warming.” His reasoning: ”…while global warming has catastrophic communications attached to it, climate change sounds a more controllable and less emotional challenge.”

Like it or not, Frank Luntz had a point. When I was growing up in New England, “climate change” meant the changing of the seasons: spring, summer, autumn, and winter.

Today, in the midst of increasingly alarming scientific studies and giant storms, the necessary response has been diminished by this widely-accepted softening of the words we use to describe the dangerous reality that stands before us. Language matters!

I recently reached out to two leading and widely respected ecologists, Paul Hawken and Bill McKibben, to get their input on the mainstream usage of the benign phrase “climate change.” McKibben now uses the far more potent phrase “climate chaos.” Hawken believes the proper term is “climate volatility.”

One thing is abundantly clear―it’s time to change the words to meet the peril! As Confucius said: “If language is not correct, then what is said is not what is meant; if what is said is not what is meant, then what must be done remains undone; if this remains undone, morals and art will deteriorate; if justice goes astray, the people will stand about in helpless confusion. Hence there must be no arbitrariness in what is said. This matters above everything.”

Would you join us in replacing the use of the all-together benign phrase “climate change” with variations of more grave language? Consider the following alternatives: climate crisis, climate catastrophe, climate disruption, climate upheaval, or even global warming. Whatever choice of words, we should stop using “climate change.”

Sincerely,

Ralph Nader

More articles by:

Ralph Nader is a consumer advocate, lawyer and author of Only the Super-Rich Can Save Us! 

bernie-the-sandernistas-cover-344x550
Weekend Edition
January 24, 2020
Friday - Sunday
Paul Street
A Letter From Iowa
Jim Kavanagh
Aftermath: The Iran War After the Soleimani Assassination
Jeffrey St. Clair
The Camp by the Lake
Chuck Churchill
The Long History of Elite Rule: What Will It Take To End It?
Robert Hunziker
A Climate Time Bomb With Trump’s Name Inscribed
Andrew Levine
Trump: The King
James Graham
From Paris, With Tear Gas…
Rob Urie
Why the Primaries Matter
Dan Bacher
Will the Extinction of Delta Smelt Be Governor Gavin Newsom’s Environmental Legacy?
Ramzy Baroud
In the Name of “Israel’s Security”: Retreating US Gives Israel Billions More in Military Funding
Vijay Prashad
What the Right Wing in Latin America Means by Democracy Is Violence
Jeremy Kuzmarov
Biden’s Shameful Foreign Policy Record Extends Well Beyond Iraq
Louis Proyect
Isabel dos Santos and Africa’s Lumpen-Bourgeoisie
Nick Pemberton
AK-46: The Case Against Amy Klobuchar
Evaggelos Vallianatos
Promtheus’ Fire: Climate Change in the Time of Willful Ignorance
Linn Washington Jr.
Waiting for Justice in New Jersey
Ralph Nader
Pelosi’s Choice: Enough for Trump’s Impeachment but not going All Out for Removal
Ted Rall
If This is a Democracy, Why Don’t We Vote for the Vice President Too?
Mike Garrity – Jason Christensen
Don’t Kill 72 Grizzly Bears So Cattle Can Graze on Public Lands
Joseph Natoli
Who’s Speaking?
Kavaljit Singh
The US-China Trade Deal is Mostly Symbolic
Cesar Chelala
The Coronavirus Serious Public Health Threat in China
Nino Pagliccia
Venezuela Must Remain Vigilant and on Guard Against US Hybrid Warfare
Robert Fantina
Impeachment as a Distraction
Courtney Bourgoin
What We Lose When We Lose Wildlife
Mark Ashwill
Why Constructive Criticism of the US is Not Anti-American
Daniel Warner
Charlie Chaplin and Truly Modern Times
Manuel Perez-Rocha
How NAFTA 2.0 Boosts Fossil Fuel Polluters, Particularly in Mexico
Dean Baker
What Minimum Wage Would Be If It Kept Pace With Productivity
Mel Gurtov
India’s Failed Democracy
Thomas Knapp
US v. Sineneng-Smith: Does Immigration Law Trump Free Speech?
Winslow Myers
Turning Point: The new documentary “Coup 53”
Jeff Mackler
U.S. vs. Iran: Which Side are You On?
Sam Pizzigati
Braggadocio in the White House, Carcinogens in Our Neighborhoods
Christopher Brauchli
The Company Trump Keeps
Julian Vigo
Why Student Debt is a Human Rights Issue
Ramzy Baroud
These Chains Will Be Broken
Chris Wright
A Modest Proposal for Socialist Revolution
Thomas Barker
The Slow Death of European Social Democracy: How Corbynism Bucked the Trend
Nicky Reid
It’s Time to Bring the War Home Again
Michelle Valadez
Amy Klobuchar isn’t Green
David Swanson
CNN Poll: Sanders Is The Most Electable
Kollibri terre Sonnenblume
Our Dire Need for “Creative Extremists”—MLK’s “Letter from Birmingham Jail”
Robert Koehler
FBI, King and the Tremors of History
Jill Richardson
‘Little Women’ and the American Attitude Toward Poverty
FacebookTwitterRedditEmail