How Israeli Propagandists Reach Journalists

Hasbara PR

Image by Annie Spratt.

Every day, journalists like myself receive dozens, if not hundreds, of emails from publicists pitching their respective clients as sources to consider for this or that story in the current newscycle. It’s not every day, however, that you’re pitched an apologist for genocide.

That is, in essence, the email I received last month from Joshua Steinreich, a publicist with the Steinreich Communications Group, who was pitching Avi Melamed, a former Israeli intelligence official, as a source on the yet-impending Israeli invasion of Rafah, the potential next phase of Israel’s ongoing genocide in Gaza. Despite the Israeli military having killed 31,726 Palestinians, including more than 13,000 children and 8,400 women, according to Al Jazeera at the time of this writing, the Israeli military “seeks to minimize civilian casualties,” while Hamas “gains from the loss of life,” in Melamed’s estimation.

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