In the closing section of my course Brainwashing Propaganda and Rhetoric: Dark Psychology in the 20th Century, I ask my students to compare organized religion, nationalism and sports, not only to determine the kind of propaganda they are (black, gray or white), but also the devices and artifacts that are used. This includes the use of architecture, statues, rites of passage, liturgy, sacred music, pilgrimages, holy days, use of visual symbols, language manipulation and techniques for altering states of consciousness. The world religions have used these processes for at least 3,500 years to exploit, control and distract people from their misery on earth and direct us instead to variations of ‘you’ll get pie in sky when you die’.
The history of nationalism over the last 400-500 years has closely followed the techniques of organized religion. In fact, I think it is fair to say that nationalism is more powerful than moderate and liberal religion in motivating people. I doubt whether most people of liberal or moderate religion in the West would sacrifice their life for their religion. But at least among the working class who sign up for the military, nationalism can motivate people to fight and die to kill strangers in other countries who share the same social class.
Sports, as opposed to religion or nationalism, is a more joyous escape from the difficulties of life. If I were a betting person, I would bet most Americans might go to the barricades if the AFC and NFC championships were not televised. A championship playoff game such as the World Series could certainly outdraw any religious or patriotic ceremony in TV ratings. And what is the result? Who wins the game ultimately has little effect on the lives of the fans. Yet they continue to watch. This is some mighty potion going’ on. Do the socialists understand it? Do we use similar techniques to win the working classes to socialism? Not on your life!
I am certainly not claiming that religion or nationalism has the same hold on people in the 21st century that they did in the 20thcentury. At least in the western countries, there has been a steady decline of interest in religion. Nationalism certainly does not have the grip on Europe that it did in the 19th and 20th centuries. Still, in spite of this decline both carry enormous power.
I Socialists’ Failures to Come to Grips With Enchantment
It’s not enough for socialists to simply claim that religion, nationalism and sports are examples of “false consciousness” for the working class.
I would think that socialists, being social, would be hip to what is going on with these propaganda techniques. Sure, you may find cultural critics beginning with the Frankfurt School who will bemoan the lack of taste among the masses and state how all religion, nationalism and sports produce false consciousness. But this is a very mechanical and unnecessarily bleak understanding of the potential of the techniques used in these areas to light a fire under the working class. We must not only point out the manipulative nature of enchantment, but we need to be dialectical and ask how we could use these techniques to promote socialism. After all, the construction of a sacred space (whether a church or a ballpark), a dramatized story, ritualized gestures, and the use of music and the arts to alter consciousness is not just naïve superstition. It is part of our bio-evolutionary heritage to be interested in these things. The alternative to the alienated enchantment of sports, religion and nationalism is not de-enchantment, as so many dry-as-dust socialists seem to think. We must build a “this-worldly” pagan enchantment that is a foundation for socialism.
Socialists’ failures against nationalism and religion
Three examples should give you the picture. The first is the famous one of socialists before World War I. The socialist parties in Europe and, to a lesser extent in the United States, were very confident that the workers of the world would unite to oppose the war. After all, the workers understood that they had no fatherland, right? Wrong. Not only did working class people kill each other after being whipped up to mass hysteria, but most of the socialist ministers, some of them great intellectuals like Kautsky, Plekhanov and Kropotkin got emotionally caught up in defending the fatherland. Socialism as a political movement of internationalism was no match for nationalism.
The second example is of Germany in 1933. During the depression in that country, the Socialist Democratic Party (SPD) was the strongest socialist party in the whole world. Economic conditions were bad. Great time for a revolution, right? What did the socialists do? According to the mass psychologist Wilhelm Reich, they simply fed the masses boring statistics about their condition. However, the Nazis understood that there is a charismatic side to people, a side that likes mythology, drama, pomp and circumstance, doomsday scenarios, scapegoats, black and white answers and promises of redemption. Goebbels and the Nazi brass understood mass psychology while the socialists were buried in the Enlightenment and the French Revolution.
My last example is about the Catholic Church. The Catholic Church is one of the most horrendous institutions in the West in the last 800 years. Its officials committed every one of the “seven deadly sins” time after time as they tortured heretics and witches. They’ve made deals with royalists and military dictatorships and they have made peace with capitalists long ago. The Catholic Church has a record of child abuse that spans centuries. Yet many U.S., Italian, Spanish, French and all the other people in Catholic countries continue to attend mass and support the Church financially. At the same time, the socialist parties that actually do want to create heaven on earth with workers could not ever get masses of people to come to meetings once a week. People are too busy for that. But they are not too busy for church. How can this be?
The issue here is not that the working-class is stupid or that they are victims of false consciousness. Rather, I believe the issue to be:
+ The Church must be doing many things right to continue to collect their revenues and get people to attend in spite of being seen as the world’s first international terrorist organization.
+ Do the socialists understand this mass psychology? No, they do not.
+ Do the socialists think that the techniques of religion, nationalism and sports could be used to mobilize people for socialism? Ah, what?
Marx did not understand religion and nationalism
Marx said some very riveting things about religion. Among other things he saw the construction of “god” as an alienation of human creativity. But at the same time he believed that religion would wither away under communism as people’s material conditions got better. Clearly this has not been the case. Neither was Marx very dialectical about how religion could be used by socialists. With the exception of liberation theology, socialists have not understood how to transform all the ingredients that go into “cooking” a religious experience and mythologize a socialist story complete with music, ritual, mythology and patron saints. The closest instance of socialists doing something like this is May Day in southern European countries. It used to be that people made costumes for May Day and gathered together while wearing those costumes, sharing food and singing The International. All these things gave it some of the sweep and drama of religion.
The extent to which the Communist Party tried to outlaw religion is revealing in how little they understood it. All this did was to make it more attractive by burying it underground. Socialists also did not understand that nationalism would not disappear under socialism. During World War II Stalin needed to refer to the “Great Russian Fatherland” (hardly a call to socialist internationalism) in order to inspire and join people together through hardship.
Neither did socialists understand that race cannot be reduced to social class.
Again, Marxists’ general approach is that race will only preoccupy people when capitalists use race to keep people from uniting as a class. But once workers gain class consciousness, the issue of skin color will dissolve in people minds. This has not been born out in experience. In addition, because of Marxists’ cynical attitude towards evolutionary psychology they have yet to make current in their theory the fact that ethnocentrism goes all the way back to hunter-gatherers. While ethnocentrism and racism are not the same thing, ethnocentrism is present enough to see that the skin color of people does matter around the world and that this was present long before capitalism existed.
Marxists cannot explain how sports have charmed the working class
A number of years ago, Noam Chomsky commented on how amazed he was by the intelligence of working class people when they called into a sports talk program the Monday after Sunday’s NFL games. Their analysis of what plays didn’t work, what plays could have worked along with the strengths and weaknesses of the players was astounding. But then he pointed out how all this intelligence goes away when the same people are then asked to make a political analysis of the current events in their lives – working conditions, wages, war. The working class is mute when asked to explain how and why capitalism is failing. The question is not why working class people have cognitive compartmentalization, separating sporting events from their everyday life. The question is what does sports offer people that makes them so involved? Have socialists asked themselves what would have to happen to make working class people be carried away by socialism the way they are by sports?
As many of you know, a number of years ago the Seattle Seahawks played the New England Patriots in the Superbowl. The Seahawks were losing but had a great drive going at the end of the game. With about 90 seconds left and the ball on the New England one-yard line, the Seahawks quarterback decided to pass the ball rather than hand it off to Marshawn Lynch who had a great game. The pass was intercepted. I knew the next day in my brainwashing class, this was what they wanted to talk about. It wouldn’t have mattered if the stock market crashed. Why is this? Unless students were betting on the game, they had no material stake in the outcome. Still – most of the men in the class were very involved.
II Bad Taste: A Communist is Swept Away By Baseball
Flashbulb memories of my performance as a baseball player
When I was about 7 years old I used to play a ‘let’s pretend’ game. I laid out 4 rags I’d gotten from the garage and placed them in a diamond form which represented the bases. The bases were about 45 feet apart. Then I looked at our house and took my batting stand and let my imagination take over. The scene is no doubt familiar to many of you. It is the last of the 9th inning, we are losing by three runs. The bases are loaded and there are two outs. Then I swing and hit the ball – tsssssch! “ As Mel Allen was saying in my head “there is a high fly ball deep to right center. The centerfielder is at the track. It is going, going, gone”. Then I would trot around the bases. As I got older I played a great deal of hardball and I hit home runs, but never quite experienced the situation I imagined when I was seven until my last year of playing.
In 1968 our team from Brooklyn got into a playoff game at Victory Field which was one of the fanciest fields around. My girlfriend Rose Nuccio let it be known to me that this was the last time she was coming to my games. Sunday was her only day to sleep in. “Besides” she said, “you are 0-8” (referring to my performance in the last two games.) She brought her sister Miriam along with her for this game. In the top of the first inning I am up with two guys on base and two outs. The left-handed pitcher, Rick Honeycutt, throws me a high inside curve ball.
“Tshrush”! I tomahawk the pitch and the ball really does head for the right centerfield fence just like in my fantasy 13 years ago. As I watch the ball head for the fence time and space seem to contract. It’s as if I were in my backyard 13 years ago. The ball lands on the tennis courts on the other side of the fence scattering everyone. I am so out of it that as I make my rounds of the bases I miss first base. The coach has to get me to touch the base. As I round second I see Rosie and Miriam jumping up and down screaming like two young Italian gals will. The look on Rosie’s face as our eyes met was like a melting ray of sunlight that united our eyes. I missed third base too. Finally as I headed for home most everyone on our team came out to home plate to meet me. It was as if we won the World Series. I disappear in a mass of teammates at the plate.
I have told this story in my psychology classes as an example of a peak experience. I also use it in my brainwashing class to show how powerful sports can be in moving people. Virtually every time I tell the story I cannot help but become teary. I’ve seen students cry even though they know nothing about sports. Unless socialists can find a way to create this kind of drama, not occasionally but as part of a regular seasonal sequence, we will continue to be marginalized.
The lure of professional baseball: the return of the hero Ken Griffey Jr. to Seattle
My last example is about a baseball player many of you know. Ken Griffey Jr. was a great home run hitter for the Seattle Mariners for about 10 years. For whatever reasons, I believe he asked to be traded to Cincinnati, where he played for about another seven years. Probably because he was a left-handed hitting center fielder like I was, and because of his grace I liked him and followed his career. Then I heard he was traded back to the American League, to the White Sox. The following year he was traded back to Seattle. How would the fans feel? Would they hold a grudge because he left? I knew they wouldn’t. I wanted to see the homecoming so I watched the game when he came back to Seattle. The fans made signs and were screaming for him. They must have given him a 5-10 minute standing ovation. Tears streamed down my face. I wasn’t even a Seattle fan! What was going on was not a baseball game. It was the return of a god to his home ground.
Movie stars, musicians and sports figures are our gods and goddesses. These celebrities have happily replaced priests and military generals as our heroes. Like gods and goddesses, they enter into sports mythology complete with the stories of great World Series, great stories of betrayal (by playing for another team) drug scandals and homecomings. The people of Seattle understood that when they came to this game they were participating in the final days of a great sports god, and this mattered more than who won this particular game. If socialists cannot figure out that this is what is going on with sports fans and, even more importantly, how to use this energy for our purposes, we will continue to be marginalized.
III Socialist enchantment needs to happen before the revolution
Socialism has certainly had its events that could be claimed as peak experiences or even religious experiences. Anyone who had participated in a revolution knows these moments are euphoric and unforgettable. Anyone who participated in the Occupy Movement will not soon forget it. And those centrists fools who think that Occupy “is over” will be in for a rude awakening as their spastic, decaying capitalist system will continue to undergo more nervous breakdowns. These breakdowns will only produce more “Occupies”.
But what about budding socialists who have never had revolutionary experiences? What do we have to offer them in the way of inspiring collective experiences before a revolutionary process begins? Throughout the year baseball has its opening day in April; the All Star game is in July; the World Series in October. Religion has its holy days peppered throughout the year. Nationalism has its holidays – President’s day, Memorial Day, Independence Day, Labor Day, Veteran’s Day and Thanksgiving. What is missing under socialism is a similar pageantry of rituals, joining in song and dance along with regular places to meet and celebrate. All of these things build a theatrical stage scaffolding for extraordinary revolutionary events. I am not talking about practical, political meetings. Theatrical stage sets might inform the practical but they are the celebration of the socialist tradition regardless of specific political or economic events that might be happening.
Socialists understand enchantment during and after revolutions, but before the revolution too many socialists are disenchanted crab apples. In part, this is because of a sad lack of yearly seasonal rituals that keep the fires burning between one revolutionary generation and the next.
Lastly, religion, nationalism and sports all have ways of linking the important events of the year to the lifetime of the individual. Catholics have confirmation at roughly the age of nine; Hispanic Catholics have quinceañera around a girl’s 15th birthday. In sports an individual might visit Cooperstown (Baseball’s Hall of Fame) for their birthday. Nationalism has its pilgrimages to the Washington monuments in the summer. What does socialism have to offer? Is it possible to have something like my baseball flashbulb memory tapped into some systematic experience that could be given to socialist children or adolescents? Would it be possible to have an experience of socialism before the revolution, which is similar to whatever it takes to make the fans wave their signs, scream for 10 minutes and become emotionally spent when their hero comes home and is paraded through the streets? Boy, does socialism need some of that potion. We need some Love Potion Number 9.
In Part Two we’ll explore in more detail what this might look like.