FacebookTwitterGoogle+RedditEmail

Absorbing the Irresistible Consumer Reports Magazine

On my weekly radio show, I recently interviewed Liam McCormack, the head of testing for Consumer Reports (CR)—a resource and monthly magazine with seven million print and online subscribers. It has always been a wonder to me why seventymillion people don’t take advantage of this honest, non-profit testing organization that gives you the lowdown on just about every kind of consumer product—and some services—that you buy regularly.

Year after year, month after month, Consumer Reports proves its worth to consumers through money saved, aggravation avoided and safety advanced. Founded in 1936, this venerable organization takes no advertising and is as incorruptible as  any organization can possibly be.

Here are just a few examples of naming names and suggesting better purchases:

–“AT&T, T-Mobile, Sprint or Verizon cost an average of $960 a year. We’ll tell you about the carrier that provides better voice quality and costs $360 a year. You can save $600 a year.”

–Comparing price, selection and service of more than 20 chain retailers, consumer satisfaction scored Costco higher than Walmart.

–You’ve heard the Geico insurance ads—“15 minutes” saving you “15 percent.” CR advises you compare insurance companies every two or three years, adding, “After 20 years with Geico, one of our readers switched to highly-rated Amica insurance companies and saved $793 on her coverage.”

–The most expensive brands, whether cars or mattresses, are not often the best buy, whether it is a Mercedes-Benz car or an Apple computer, or a Serta mattress. CR’s own testing results often show other brands—including lesser known ones, are a better deal for a variety of reasons—including price and performance.

To show how much you can save and how you pay for rewarding name-brand advertisers, Consumer Reports tested the “Serta Comfort Smart Support HB300Q,” which costs $2,275, and “had unimpressive back support.” By contrast, the “Denver Mattress Doctor’s Choice” received a CR top-rating with “very good back support” and is priced at $500!

CR’s food testing and advice can save your family hundreds of dollars a year while protecting your health and saving you additional health care expenses.

One of the magazine’s innovations was their Annual Auto Issue. Let’s say you’re thinking about buying a car or selling a car. You’ll receive “detailed ratings, reliability, recommendations, photos and base price ranges for 240+ recently tested cars and trucks.”

CR doesn’t shy away from controversy. It writes that doctors recommending CT scans include many physicians who “underestimate the risk of CT scans,” whose substantial radiation can “increase your risk of cancer.” “Always ask your doctor why the scan is being ordered and if your problem could be managed without it,” urges CR. As with other cautions, CR backs such statements up with hard evidence in its magazine.

With various offerings, the subscription is $30 a year and you should receive the famous CR’s Buying Guide and another book titled, Should I Eat This? which you will find very nutritious.

As someone who has received thousands of complaints from consumers over the years, pardon me if I continue to wonder why so many consumers continue to act against their own perceived self-interests.

If you’re already a CR subscriber and you want to get the attention of friends whom you think can benefit from its comparative ratings and other advice, try a little reverse psychology: to wit, I submit the following:

10 Ways to Shaft Yourself as a Consumer

Buy before you think

Buy before you read

Buy before you ask questions

Buy before you can afford to buy

Buy before you see through the seller’s smile and smooth tongue

Buy before you comparison shop

Buy when you are tired or hungry

Buy when you are rushed

Buy to dote on your child or because your child demands the product

Buy just to keep up with your friends or neighbors

More articles by:

Ralph Nader is a consumer advocate, lawyer and author of Only the Super-Rich Can Save Us! 

Weekend Edition
November 16, 2018
Friday - Sunday
Michael Winship
This Was No Vote Accident
Binoy Kampmark
The Disgruntled Former Prime Minister
Tracey L. Rogers
Dear White Women, There May be Hope for You After All
Faisal Khan
Is Dubai Really a Destination of Choice?
Arnold August
The Importance of Néstor García Iturbe, Cuban Intellectual
James Munson
An Indecisive War To End All Wars, I Mean the Midterm Elections
Nyla Ali Khan
Women as Repositories of Communal Values and Cultural Traditions
Thomas Knapp
Scott Gottlieb’s Nicotine Nazism Will Kill Kids, Not Save Them
Dan Bacher
Judge Orders Moratorium on Offshore Fracking in Federal Waters off California
Christopher Brauchli
When Depravity Wins
Robert Koehler
The New Abnormal
Robby Sherwin
Here’s an Idea
Louis Proyect
The Mafia and the Class Struggle (Part Two)
Elliot Sperber
All of Those Bezos
November 15, 2018
Kenneth Surin
Ukania: the Land Where the Queen’s Son Has His Shoelaces Ironed by His Valet
Evaggelos Vallianatos
Spraying Poisons, Chasing Ghosts
Anthony DiMaggio
In the Wake of the Blue Wave: the Midterms, Recounts, and the Future of Progressive Politics
Christopher Ketcham
Build in a Fire Plain, Get What You Deserve
Meena Miriam Yust
Today It’s Treasure Island, Tomorrow Your Neighborhood Store: Could Local Currencies Help?
Karl Grossman
Climate of Rage
Walter Clemens
How Two Demagogues Inspired Their Followers
Brandon Lee
Radical Idealism: Jesus and the Radical Tradition
Kim C. Domenico
An Anarchist Uprising Against the Liberal Ego
Elliot Sperber
Pythagoras in Queens
November 14, 2018
Charles Pierson
Unstoppable: The Keystone XL Oil Pipeline and NAFTA
Sam Bahour
Israel’s Mockery of Security: 101 Actions Israel Could Take
Cesar Chelala
How a Bad Environment Impacts Children’s Health
George Ochenski
What Tester’s Win Means
Louisa Willcox
Saving Romania’s Brown Bears, Sharing Lessons About Coxistence, Conservation
George Wuerthner
Alternatives to Wilderness?
Robert Fisk
Izzeldin Abuelaish’s Three Daughters were Killed in Gaza, But He Still Clings to Hope for the Middle East
Dennis Morgan
For What?
Dana E. Abizaid
The Government is Our Teacher
Bill Martin
The Trump Experiment: Liberals and Leftists Unhinged and Around the Bend
Rivera Sun
After the Vote: An Essay of the Man from the North
Jamie McConnell
Allowing Asbestos to Continue Killing
Thomas Knapp
Talkin’ Jim Acosta Hard Pass Blues: Is White House Press Access a Constitutional Right?
Bill Glahn
Snow Day
November 13, 2018
Patrick Cockburn
The Midterm Results are Challenging Racism in America in Unexpected Ways
Victor Grossman
Germany on a Political Seesaw
Cillian Doyle
Fictitious Assets, Hidden Losses and the Collapse of MDM Bank
Lauren Smith
Amnesia and Impunity Reign: Wall Street Celebrates Halliburton’s 100th Anniversary
Joe Emersberger
Moreno’s Neoliberal Restoration Proceeds in Ecuador
Carol Dansereau
Climate and the Infernal Blue Wave: Straight Talk About Saving Humanity
Dave Lindorff
Hey Right Wingers! Signatures Change over Time
FacebookTwitterGoogle+RedditEmail