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Invasion of the Pretty People, Kamala Harris Edition

How do you sell elite rule to a 99% electorate? Well, don’t run somebody like Hillary Clinton, a lackluster campaigner with more 1% baggage than the Louis Vuitton stockroom.

There aren’t many politicians who can look you in the eye and say “I work for the bankers…but I care about you” and get away with it.

Obama could. Clinton couldn’t. Now that Obama’s termed out, the search is on for the telegenic candidate who checks the intersectional boxes but knows on what side the world’s bread is buttered.

My bets are on Kamala Harris as the intersectional box-checking, globalist friendly, appealing candidate now being groomed for a presidential run. Sooner rather than later, I’d think.

Judging by Emmanuel Macron, a handsome youngster can be transformed into a president even with a slim resume. Best thing is to get ‘em out in front of the voters while they’re young and fresh, and before they’ve had to accumulate too much of a track record of 1% accommodation.

That’s the Obama lesson. He came from nowhere and became President. Hillary came from somewhere and went nowhere.

It’s an interesting data point in the evolution of American politics that the Democrats doing what the Republicans used to do: find a charismatic front person who is also a tabula rasa to generate electoral mass appeal for elitist policies.

The key task, and one I’m guessing Democratic strategists have devoted a lot of effort to cracking, is how to convert the perceptual framing from “99% v. 1%” to “degraded lumpen v. the quintessence of America”.

Democratic Party liberalism pretty relies on meritocratic technocratic model to make the elite rule pill easier to swallow: the best and the brightest are recognized by an enlightened electorate and handed the keys to the America-mobile.

The people who don’t vote for Team Demlib are *ahem* unenlightened: low information voters, bigots, oh, what’s a good word? How about…Deplorables!

So what should we call Demlibs? The wise? The The woke? How about…the Adorables?

This framing lets Demlibs dodge the slam that they are venal politicians feasting on the nutritious swill slopped in front of their snouts by globalist billionaires; or, for the Marxy-inclined critic, that they callow bourgeoisie sucking up to the capitalist class for profit and protection.

Sweeping issues of political interest or class interest under the rug does raise some awkward questions, though!

Dems are pretty much in the situation of saying, we’re out here absorbing billions in campaign funding and promoting globalist centrist polices because…

…because…

Um, because we care so much about humanity we can’t bear to do otherwise!

We’re not creatures of class, ambition, or interest!

That must be it! Noblesse oblige!

This is an indispensable piece of framing for a political movement that might otherwise be convincingly portrayed as tools of the 1%.

It’s an easier line to sell with a young, sexy, and savvy candidate.

Obama played that role quite well as president, but not, in my opinion, so well since then, with the whole fracasso of sabotaging the Trump presidency with the anti-Russia horcruxes and then signing a $60 million book deal and shouldering up to the public speaking trough with the Clintons with a $400,000 gig and for that matter helping out with “Hillary a la Francais” centrist Emmanuel Macron’s presidential campaign.

Takeaway: get the pretty people in front of the voters before they turn ugly.

The future belongs to the young!

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Peter Lee edits China Matters and writes about Asia for CounterPunch.  

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