Randy Shaw’s Activist’s Handbook is a book with legs. First published in the early 1990s, it has now been updated as a guide to “winning social change” in the new millennium. If you’re a long distance runner in any U.S. social movement–or trying to figure out how to become one–this is the training manual for you and your team.
The appearance of a second edition from University of California Press has given the Bay Area author and community organizer a chance to expand upon the case studies he utilized in the initial edition, adding sections about protest activity not yet stirring two decades ago. The eclectic mix of older and new material makes the information and advice that Shaw dispenses even more useful to organizers of all types. His latest Handbook examines “new strategies, tactics, issues, and grassroots campaigns, and revisits whether activists have learned from past mistakes.”
The ground covered includes fights for better housing and tenant rights, neighborhood preservation and safer cities, affordable higher education, fair treatment of immigrants and AIDS victims, “sweat-free” manufacturing, gay and lesbian rights. The author also analyzes, in very ecumenical fashion, many different arenas for political work, including state and local ballot initiatives, legislative lobbying, running for office, direct action, litigation, and media campaigns.
One particularly helpful thread is Shaw’s exploration of how modern-day insurgents are utilizing “social media and other new tools to achieve their goals, and how new media can be best connected to traditional organizing and ‘old media’ strategies.” His chapters on “Winning More Than Coverage” and “Maximizing the Power of Online Activism” provide a thoughtful survey of how the PR terrain for public interest work has been transformed from its “pre-Internet days,” creating “enormous opportunities and formidable challenges.” Shaw reminds readers that “new-media tools do not change the activist rule that ‘media coverage alone is not enough.’” He warns against too much tinkering with a “YouTube video that few swing voters will see” or over-reliance on websites “that fail as a communication and mobilization vehicle” while “old school campaign tactics” are being neglected in the meantime.
Shaw is a lawyer (one of the good ones) and co-founder of the Tenderloin Housing Clinic. Launched when he was a law student, the thirty-three year old THC is now San Francisco’s leading provider of permanent housing for homeless single adults. From a small store-front operation, that dispensed advice to tenants, the group has grown to a unionized (SEIU-represented) staff of nearly 250. THCers administer a range of innovative programs and services, while continuing to struggle against neighborhood gentrification and joust, when needed, with local politicians and real estate developers. Shaw also operates a lively on-line alternative news source and blog called Beyond Chron, which covers books, politics, culture, community organizing, and other subjects of interest to left-leaning residents of the Bay Area and beyond. (In the interests of full disclosure, I should note that I am a Beyond Chron contributor on labor topics.)
Drawing on his personal experience with THC-related campaigns, Shaw tallies up, in fairly candid fashion, the successes and setbacks of advocates for the homeless nationally and locally. He also devotes an entire chapter, with wider application, to the question of whether lawyers are “allies or obstacles to social change?” With a telling anecdote from early in his career, Shaw illustrates the sometimes problematic role of legal advisors–and union officials as well–in settings where direct action is in the offing:
“As the demonstration approached, I observed a renewed sense of vigor and excitement among the hotel tenants…I also learned that the legal- aid attorneys had called a tenants’ meeting for the night before the demonstration. Apparently, the hotel owner was once again appearing reasonable and was now interested in negotiating. The attorneys, who had kept their distance from the proposed demonstration, felt that holding the event would jeopardize the possibility of a negotiated settlement.”
Anyone who’s ever had the rug pulled out from under them and people they were organizing, in similar circumstances, will find the denouement of this story to be quite familiar. While lobbying successfully to cancel the street protest, legal aid staffers downplayed the fact “that the landlord had so far agreed to nothing,” plus had a history of “promising compromise, only to renege.” The cancellation of the planned demo, of course, proved deflating for the tenants. As Shaw observes, “they were again reduced to passive participation in the ongoing drama affecting their lives. They had lost a sense of personal empowerment and, more critically, a sense of unity.”
Throughout the new edition of his book, Shaw does a consistently good job of categorizing, in general, what works and what doesn’t and why. For example, in his dissection of the strengths and weaknesses of the “tactical activism” of Occupy Wall Street, he praises Occupiers, far and wide, for having “the audacity to launch a national debate about income inequality that still shapes public attitudes about the nation’s commitment to economic fairness and equal opportunity for all.” Yet, despite the enduring brilliance of Occupy’s framing of the problem (aka “the 1 percent versus the 99 percent”), the movement itself became bogged down, he believes, in a defensive crouch. “Occupy’s preoccupation with preserving its public encampments reflected its shift from a proactive approach.”
In Oakland, where OWS succeeded in promoting a “general strike” that brought 10,000 marchers into the streets in November, 2011, its organizational culture was not always sufficiently welcoming of non-fulltime activists. “A process that required people to attend meetings deep into the night did not work for those with family responsibilities or other work commitments, “Shaw notes. “In fact, it skewed decision-making to a small segment of ‘the 99 percent’ that had time to attend hours of outdoor meetings on work nights.”
DREAM Campaign Victory
One of the Handbook’s most compelling new case studies involves the successful organizing by young immigrants after Congress failed to legalize the status those who came to the U.S. as children and ended up in college or seeking jobs, but still without papers. According to Shaw, proponents of the DREAM Act did not give up after broader immigration reform efforts stalled. Even when legislation to address their own precarious legal situation was thwarted in the lame-duck session of the still Democrat-controlled Congress in late 2010, they did not despair either. Instead, they escalated their direct action campaign, based on the calculation that they “could still achieve something close to the DREAM Act by appealing to someone who was depending on Latino votes to secure his re-election: President Obama.”
In June, 2012, DREAM Activists began to conduct sit-ins in Obama campaign offices in more than a dozen cities. Their goal was an executive order that would end the deportation threat for DREAMers, even though the risk of arrest greatly raised the stakes for those participating because they were now publicly revealing themselves to be undocumented. The “student activists willingness to adopt a ‘by all means necessary’ approach” had the desired effect on Obama. His administration unveiled a “Deferred Action for Childhood Arrivals” program that implemented much of the DREAM Act administratively. This new policy grants work permits and a two-year renewable right to stay in the country to an estimated one million “young undocumented immigrants who can now live openly and work in their chosen fields.”
According to Shaw, there is plenty of room for optimism about the future of grassroots organizing—and not just among audacious DREAMers. “Today’s activists feel more confident because the Internet has exposed a vast world of social change activism that traditional media gate-keepers once excluded.” He cites several examples of progress being made, even if the ultimate objective has yet to be achieved, under the Obama Administration at least. He believes the gay rights movement should take particular pride in going from “pushing Democratic presidential primary candidates to back state recognition of same sex ‘civil unions’ in 2004, to getting President Barack Obama to publicly endorse gay marriage only eight years later.” On the environmental front, “green activists transformed a ‘done deal’ to build the Keystone XL pipeline into a national grassroots campaign and a litmus test for the nation’s commitment to combating climate change.”
Shaw sums up the formula for “overcoming all obstacles” in any electoral season or under any national administration, Democrat or Republican, as follows: “Create proactive agendas, establish fear-and-loathing relationships with elected officials, seek coalitions with ideologically diverse constituencies when necessary, strive to align the media with the cause, and understand how to use direct action and the courts” Most important of all, he reminds his readers “that neither politicians nor political parties are the prime movers for progressive change.”
With that checklist for change, and a wealth of accompanying detail about individual campaigns, there are few modern-day iterations of Saul Alinsky’s Rules for Radicals more instructive than Randy Shaw’s Activist’s Handbook. if you haven’t read Alinsky, consult his book first, then Shaw’s, and then, in response to all those urgent organizational appeals filling up your e-mail in-box, go out and “get active!”
Steve Early worked for 27 years as an organizer and international representative for the Communications Workers of America. He is the author of The Civil Wars in U.S. Labor, from Haymarket Books, which chronicles past California healthcare union conflicts. He has a forthcoming book from Monthly Review Press titled, Save Our Unions: Dispatches from a Movement in Distress. A version of this article originally appeared at Working In These Times, October 10, 2013.