FacebookTwitterRedditEmail

Pitching and Rolling on the Lean Streets of Quito

Quito.

In Quito you’re either on the bus or off the bus and many are on it. Ecuador’s long, narrow capital city lies between rows of volcanic Andean peaks. Though the urban area stretches nearly fifty kilometers from north to south, it’s possible to traverse most of that distance for twenty-five cents (twelve cents for children and seniors), transferring from one city bus to another. Of course this cheap, reliable public transportation is very popular.

Quito bus riders are also captive audiences for all sorts of sales pitches. Hawkers may come on peddling medicines, for instance. They will make a brief introduction, apologizing for the intrusion, as they move swiftly down the aisle handing out samples of their wares to anyone who will accept them. They launch directly into the long list of benefits their miracle pill or powder can bestow, the many ailments it can cure or prevent.

Or someone might chant the praises of a cookbook full of many fabulous recipes. The sales person may run through some or all of those recipes, a litany that sounds something like an auction, to entice customers to buy. This prodigious feat of memory may provoke hunger as the bus passengers listen to the long list of meat and fish dishes, or the many deserts one can learn to cook from the proffered volume.

More entertainingly, sales folk pitching CDs pass out their samples and then play excerpts on a small computer or a portable CD player they wear around their necks to keep their hands free to pass out their products or collect their payments. Whether the products on offer are medicines, cookbooks or music, most passengers accept the chance to hold them in their hands while they listen to the pitch. Inevitably, no matter how much the sales person claims their product is worth, they end up asking one dollar for it, just to keep things simple. The U.S. dollar is the largest common coin in circulation here.

A man dressed as a circus clown boards a bus selling packs of magic candy, two for a dollar. He says if you eat one, you’ll be able to speak English. Eat two, and you can speak French. Three, and you’ll be fluent in Quichua (a local indigenous language). But if you eat four you’ll turn mute.

As in any profession, some bus vendors excel at what they do, while others are hopeless, rattling on in a rote, unconvincing singsong. Or mumbling their inaudible spiel beneath the drone of the bus engine and the cacophony of city traffic. Some vendors are too shy for their chosen profession. They should probably stand passively with their wares on a street corner, as many do in this lemonade stand economy.

In some cases, a bus sales pitch has little to do with the product. One man who hawks packets of plastic garbage bags spends most of his time describing the community of orphans that stands to benefit from his sales. Of course, what can you say about a garbage bag? That it can hold all the stuff you could buy on a bus?

Blind and crippled vendors board the busses too, sometimes with children or other helpers, to throw themselves on the mercy of the passengers, urging them to buy candy or simply to give them donations. Handicapped vendors wear official government name tags which certify their afflictions as genuine. Considering the meager gleanings of the disabled bus vendors, it is a wonder that their helpers make enough to get by.

Two or three strapping young men may start rapping along with their recorded music and breaking out dance moves down the center aisle. I tend to donate to these guys, whether or not they’re any good, to encourage their show business aspirations, so they don’t have to fall back on crime, mugging pedestrians on the street if their bus performance gigs don’t pan out.

Performers especially, but all vendors, must time their bus sales to avoid the crush of standing riders during peak commuting hours. That makes for a short, intense work day, hopping on and off one bus after another, every fifteen minutes or so after the early morning crowds ease off and before the late afternoon commute begins. Is there a training school for bus vendors? Maybe there should be.

Annoying, amusing, always on the go, Quito bus vendors offer random interactive diversion for passengers shuttling from here to there at bargain rates, whether or not you buy what they’re selling. They make online pop-up ads look slick and remote by comparison, and way two-dimensional.

JAMES McENTEER is the author of Shooting the Truth: the Rise of American Political Documentaries (Praeger 2006). He

More articles by:

James McEnteer’s most recent book is Acting Like It Matters: John Malpede and the Los Angeles Poverty DepartmentHe lives in Quito, Ecuador.

March 25, 2019
Jonathan Cook
Three Lessons for the Left from the Mueller Inquiry
Dave Lindorff
The TSA’s Role as Journalist Harasser and Media ‘Watchdog’
Tanya Golash-Boza – Michael Golash
Epifanio Camacho: a Militant Farmworker Brushed Out of History
Robert Fisk
Don’t Believe the Hype: Here’s Why ISIS Hasn’t Been Defeated
Jack Rasmus
The Capitulation of Jerome Powell and the Fed
Lawrence Davidson
Israel’s Moves to the Right
John Feffer
After Trump
James Ridgeway
Good Agent, Bad Agent: Robert Mueller and 9/11
Dean Baker
The Importance of Kicking Up: Changing Market Structures So the Rich Don’t Get All the Money
Lawrence Wittner
What Democratic Socialism Is and Is Not
Thomas Knapp
Suppressing Discussion Doesn’t Solve the Problem. It is the Problem.
Stephen Cooper
“I’m a Nine-Star General Now”: an Interview with Black Uhuru’s Duckie Simpson
Andrew Moss
Immigration and the Democratic Hopefuls
Weekend Edition
March 22, 2019
Friday - Sunday
Henry Giroux
The Ghost of Fascism in the Post-Truth Era
Gabriel Rockhill
Spectacular Violence as a Weapon of War Against the Yellow Vests
H. Bruce Franklin
Trump vs. McCain: an American Horror Story
Paul Street
A Pox on the Houses of Trump and McCain, Huxleyan Media, and the Myth of “The Vietnam War”
Andrew Levine
Why Not Impeach?
Bruce E. Levine
Right-Wing Psychiatry, Love-Me Liberals and the Anti-Authoritarian Left
Jeffrey St. Clair
Roaming Charges: Darn That (American) Dream
Charles Pierson
Rick Perry, the Saudis and a Dangerous Nuclear Deal
Moshe Adler
American Workers Should Want to Transfer Technology to China
David Rosen
Trafficking or Commercial Sex? What Recent Exposés Reveal
Nick Pemberton
The Real Parallels Between Donald Trump and George Orwell
Binoy Kampmark
Reading Manifestos: Restricting Brenton Tarrant’s The Great Replacement
Brian Cloughley
NATO’s Expensive Anniversaries
Ron Jacobs
Donald Cox: Tale of a Panther
Joseph Grosso
New York’s Hudson Yards: The Revanchist City Lives On
REZA FIYOUZAT
Is It Really So Shocking?
Bob Lord
There’s Plenty of Wealth to Go Around, But It Doesn’t
John W. Whitehead
The Growing Epidemic of Cops Shooting Family Dogs
Jeff Cohen
Let’s Not Restore or Mythologize Obama 
Christy Rodgers
Achieving Escape Velocity
Monika Zgustova
The Masculinity of the Future
Jessicah Pierre
The Real College Admissions Scandal
Peter Mayo
US Higher Education Influence Takes a Different Turn
Martha Rosenberg
New Study Confirms That Eggs are a Stroke in a Shell
Ted Rall
The Greatest Projects I Never Mad
George Wuerthner
Saving the Big Wild: Why Aren’t More Conservationists Supporting NREPA?
Norman Solomon
Reinventing Beto: How a GOP Accessory Became a Top Democratic Contender for President
Ralph Nader
Greedy Boeing’s Avoidable Design and Software Time Bombs
Tracey L. Rogers
White Supremacy is a Global Threat
Nyla Ali Khan
Intersectionalities of Gender and Politics in Indian-Administered Kashmir
Karen J. Greenberg
Citizenship in the Age of Trump: Death by a Thousand Cuts
Jill Richardson
Getting It Right on What Stuff Costs
FacebookTwitterRedditEmail