FacebookTwitterGoogle+RedditEmail

True Majority and Pepsi

by RUSSELL MOKHIBER

True Majority ought to change its name.

Try: The Pepsi Generation.

True Majority is the Ben & Jerry’s creation that has become a Democratic Party front group run by USAction.

And True Majority has entered a contest sponsored by the Pepsi – the liquid candy queen – the company that brought you the childhood obesity epidemic.

The contest is called: Pepsi Refresh.

Pepsi gives away $1.3 million a month to worth causes.

You enter your idea at the Pepsi Refresh website.

You pick a category.

TrueMajority and USAction entered for $250,000.

They want to use the money to explain to Americans what a good deal Obamacare is.

Wow kids, if you are 26 and under, you too can be covered by your parents health insurance!

And then every month, people vote on line for you or your competitors.

If you get the most votes, you get the money.

Right now, USAction is in fifth place.

Voting ends in eight days.

Michael Jacobson knows what Pepsi is trying to do here.

Jacobson is executive director of the Center for Science in the Public Interest, which put out a classic report a couple years ago titled Liquid Candy: How Soft Drinks Are Harming America’s Health.

“Junk-food makers, like alcohol and tobacco companies, often try to distract attention from the harm they wreak on public health by donating money to worthy charitable causes,” Jacobson said. “Giving away each month the equivalent of about what it costs to broadcast a 30-second commercial is a highly effective PR strategy.”

David Elliot of TrueMajority sent out an e-mail this week asking supporters to vote for TrueMajority’s entry.

With eight days left in the voting, USAction ranks fifth among the competitors in the $250,000 category.

We rang up Elliot and ask him if TrueMajority would take money from any corporation.

“Absolutely not,” Elliot said.

Defense contractors?

“Probably not,” Elliot said.

Were any moral qualms raised within the organization about entering a contest that inflicted such harm on the health of America’s children?

“Not at my level,” Elliot said.

Elliot defended the group’s action, saying that the money would be put to good use, to educate Americans what a great deal Obamacare is – especially for young people.

But Pepsi is actively damaging the health of young people.

And Obamacare is an insurance industry written bill that won’t control costs, won’t cover everyone, and keeps the insurance industry in control of the system.

That’s great – using Pepsi money to defend the insurance industry.

TrueMajority – Taking Democratic Party front groups to new lows.

RUSSELL MOKHIBER edits Single Payer Action.

More articles by:

Russell Mokhiber is the editor of the Corporate Crime Reporter..

CounterPunch Magazine

minimag-edit

bernie-the-sandernistas-cover-344x550

zen economics

July 27, 2017
Edward Curtin
The Deep State, Now and Then
Melvin Goodman
The Myth of American Exceptionalism
Nozomi Hayase
From Watergate to Russiagate: the Hidden Scandal of American Power
Kenneth Surin
Come Fly the Unfriendly Skies
Andre Vltchek
Philippine: Western Media is Distorting Reality, People and Army Unite to Battle “ISIS”
Robert Fisk
Out of the Ruins of Aleppo: a Syrian Community Begins to Rebuild
Andrew Moss
What is Adelanto?
Thomas Mountain
Free Speech or Terror TV? Al Jazeera’s Support for ISIS and Al Queda
Robert J. - Byers
Jamboree Travesty
Thomas Knapp
Send in the Clown: Scaramucci Versus the Leakers
Rob Seimetz
Because the Night Belonged to Us in St. Petersburg (Florida)
Paul Cantor
Momentum Not Mojo
Patrick Walker
In Defense of Caitlin Johnstone (Part Two)
July 26, 2017
John W. Whitehead
Policing for Profit: Jeff Sessions & Co.’s Thinly Veiled Plot to Rob Us Blind
Pete Dolack
Trump’s Re-Negotiation Proposal Will Make NAFTA Worse
George Capaccio
“Beauty of Our Weapons” in the War on Yemen
Ramzy Baroud
Fear and Trepidation in Tel Aviv: Is Israel Losing the Syrian War?
John McMurtry
Brexit Counter-Revolution Still in Motion
Ted Rall
The Democrats Are A Lost Cause
Tom Gill
Is Macron Already Faltering?
Ed Kemmick
Empty Charges Erode Trust in Montana Elections
Rev. William Alberts
Fake News? Or Fake Faith?
James Heddle
The Ethics and Politics of Nuclear Waste are Being Tested in Southern California
Binoy Kampmark
Slaying in Minneapolis: Justine Damond, Shooting Cultures and Race
Jeff Berg
Jonesing for Real Change
Jesse Jackson
The ‘Voter Fraud’ Commission Itself is Fraudulent
July 25, 2017
Paul Street
A Suggestion for Bernie: On Crimes Detectable and Not
David W. Pear
Venezuela on the Edge of Civil War
John Grant
Uruguay Tells US Drug War to Take a Hike
Charles Pierson
Like Climate Change? You’ll Love the Langevin Amendment
Linda Ford
Feminism Co-opted
Andrew Stewart
Any Regrets About Not Supporting Clinton Last Summer?
Aidan O'Brien
Painting the Irish Titanic Pink
Rob Seimetz
Attitudes Towards Pets vs Attitudes Towards the Natural World
Medea Benjamin
A Global Movement to Confront Drone Warfare
Norman Solomon
When Barbara Lee Doesn’t Speak for Me
William Hawes
What Divides America From the World (and Each Other)
Veteran Intelligence Professionals for Sanity
Was the “Russian Hack” an Inside Job?
Chandra Muzaffar
The Bilateral Relationship that Matters
Binoy Kampmark
John McCain: Cancer as Combatant
July 24, 2017
Patrick Cockburn
A Shameful Silence: Where is the Outrage Over the Slaughter of Civilians in Mosul?
Robert Hunziker
Extremely Nasty Climate Wake-Up
Ron Jacobs
Dylan and Woody: Goin’ Down the Road Feelin’ Bad
Dan Glazebrook
Quantitative Easing: the Most Opaque Transfer of Wealth in History
Ellen Brown
Saving Illinois: Getting More Bang for the State’s Bucks
FacebookTwitterGoogle+RedditEmail