FacebookTwitterGoogle+RedditEmail

True Majority and Pepsi

True Majority ought to change its name.

Try: The Pepsi Generation.

True Majority is the Ben & Jerry’s creation that has become a Democratic Party front group run by USAction.

And True Majority has entered a contest sponsored by the Pepsi – the liquid candy queen – the company that brought you the childhood obesity epidemic.

The contest is called: Pepsi Refresh.

Pepsi gives away $1.3 million a month to worth causes.

You enter your idea at the Pepsi Refresh website.

You pick a category.

TrueMajority and USAction entered for $250,000.

They want to use the money to explain to Americans what a good deal Obamacare is.

Wow kids, if you are 26 and under, you too can be covered by your parents health insurance!

And then every month, people vote on line for you or your competitors.

If you get the most votes, you get the money.

Right now, USAction is in fifth place.

Voting ends in eight days.

Michael Jacobson knows what Pepsi is trying to do here.

Jacobson is executive director of the Center for Science in the Public Interest, which put out a classic report a couple years ago titled Liquid Candy: How Soft Drinks Are Harming America’s Health.

“Junk-food makers, like alcohol and tobacco companies, often try to distract attention from the harm they wreak on public health by donating money to worthy charitable causes,” Jacobson said. “Giving away each month the equivalent of about what it costs to broadcast a 30-second commercial is a highly effective PR strategy.”

David Elliot of TrueMajority sent out an e-mail this week asking supporters to vote for TrueMajority’s entry.

With eight days left in the voting, USAction ranks fifth among the competitors in the $250,000 category.

We rang up Elliot and ask him if TrueMajority would take money from any corporation.

“Absolutely not,” Elliot said.

Defense contractors?

“Probably not,” Elliot said.

Were any moral qualms raised within the organization about entering a contest that inflicted such harm on the health of America’s children?

“Not at my level,” Elliot said.

Elliot defended the group’s action, saying that the money would be put to good use, to educate Americans what a great deal Obamacare is – especially for young people.

But Pepsi is actively damaging the health of young people.

And Obamacare is an insurance industry written bill that won’t control costs, won’t cover everyone, and keeps the insurance industry in control of the system.

That’s great – using Pepsi money to defend the insurance industry.

TrueMajority – Taking Democratic Party front groups to new lows.

RUSSELL MOKHIBER edits Single Payer Action.

More articles by:

Russell Mokhiber is the editor of the Corporate Crime Reporter..

December 17, 2018
Susan Abulhawa
Marc Lamont Hill’s Detractors are the True Anti-Semites
Jake Palmer
Viktor Orban, Trump and the Populist Battle Over Public Space
Martha Rosenberg
Big Pharma Fights Proposal to Keep It From Looting Medicare
David Rosen
December 17th: International Day to End Violence against Sex Workers
Binoy Kampmark
The Case that Dare Not Speak Its Name: the Conviction of Cardinal Pell
Dave Lindorff
Making Trump and Other Climate Criminals Pay
Bill Martin
Seeing Yellow
Julian Vigo
The World Google Controls and Surveillance Capitalism
ANIS SHIVANI
What is Neoliberalism?
James Haught
Evangelicals Vote, “Nones” Falter
Martin Billheimer
Late Year’s Hits for the Hanging Sock
Weekend Edition
December 14, 2018
Friday - Sunday
Andrew Levine
A Tale of Two Cities
Peter Linebaugh
The Significance of The Common Wind
Bruce E. Levine
The Ketamine Chorus: NYT Trumpets New Anti-Suicide Drug
Jeffrey St. Clair
Roaming Charges: Fathers and Sons, Bushes and Bin Ladens
Kathy Deacon
Coffee, Social Stratification and the Retail Sector in a Small Maritime Village
Nick Pemberton
Praise For America’s Second Leading Intellectual
Robert Hunziker
The Yellow Vest Insurgency – What’s Next?
Patrick Cockburn
The Yemeni Dead: Six Times Higher Than Previously Reported
Nick Alexandrov
George H. W. Bush: Another Eulogy
Brian Cloughley
Principles and Morality Versus Cash and Profit? No Contest
Michael F. Duggan
Climate Change and the Limits of Reason
Victor Grossman
Sighs of Relief in Germany
Ron Jacobs
A Propagandist of Privatization
Robert Fantina
What Does Beto Have Against the Palestinians?
Richard Falk – Daniel Falcone
Sartre, Said, Chomsky and the Meaning of the Public Intellectual
Andrew Glikson
Crimes Against the Earth
Robert Fisk
The Parasitic Relationship Between Power and the American Media
Stephen Cooper
When Will Journalism Grapple With the Ethics of Interviewing Mentally Ill Arrestees?
Jill Richardson
A War on Science, Morals and Law
Ron Jacobs
A Propagandist of Privatization
Evaggelos Vallianatos
It’s Not Easy Being Greek
Nomi Prins 
The Inequality Gap on a Planet Growing More Extreme
John W. Whitehead
Know Your Rights or You Will Lose Them
David Swanson
The Abolition of War Requires New Thoughts, Words, and Actions
J.P. Linstroth
Primates Are Us
Bill Willers
The War Against Cash
Jonah Raskin
Doris Lessing: What’s There to Celebrate?
Ralph Nader
Are the New Congressional Progressives Real? Use These Yardsticks to Find Out
Binoy Kampmark
William Blum: Anti-Imperial Advocate
Medea Benjamin – Alice Slater
Green New Deal Advocates Should Address Militarism
John Feffer
Review: Season 2 of Trump Presidency
Rich Whitney
General Motors’ Factories Should Not Be Closed. They Should Be Turned Over to the Workers
Christopher Brauchli
Deported for Christmas
Kerri Kennedy
This Holiday Season, I’m Standing With Migrants
FacebookTwitterGoogle+RedditEmail