FacebookTwitterGoogle+RedditEmail

How Wal-Mart Can Be Beaten

Wal-Mart Stores, Inc. is not only the largest private-sector employer in the United States (with more than 3,600 stores and 1.2 million employees), it’s the largest private-sector employer in both Mexico and Canada as well. It already has 60 stores in what is quaintly referred to as Communist China, with plans for more. As an example of the clout Wal-Mart wields, it was able to persuade Procter & Gamble to invent a whole new version of “Tide” detergent, one that would be more suitable for the manual wash-machines used in China.

Anyone who’s seen Wal-Mart’s widely circulated promotional video can’t help but be struck by the company’s numbing arrogance and ambition. The video shows jubilant Chinese workers (“associates”) dressed in matching T-shirts, doing group calisthenics while chanting corporate slogans. (That annoying whirring sound in the background is Chairman Mao spinning in his grave.)

It goes without saying that Wal-Mart’s entire U.S. operation is non-union. Indeed, the Wal-Mart empire has come to symbolize everything labor unions despise in a non-union enterprise: stinginess, intractability, invincibility. But give Wal-Mart its due credit. Somehow it has managed to convince a million unprotected, under-appreciated, under-paid and under-insured “associates” that labor unions and exploitation go together like vodka and regrets. That’s no small feat.

In early 2003, the AFL-CIO launched a massive drive to organize Wal-Mart’s U.S. operation. Besides devoting enormous time and money (reportedly, tens of millions of dollars) to the effort, the union unveiled its ambitious plan in a gaudy press release. Because Wal-Mart is to anti-collectivist sentiment what Babe Ruth was to baseball, cracking its enamel-like shell was a chance for Big Labor to show what it could do on center stage.

Instead, as most are aware, the AFL-CIO failed to organize a single store. Not one. With 3,600 ducks on the pond, and the world’s most expensive shotgun in their lap, they couldn’t hit a single duck. This shrieking failure was so disappointing, so staggering, that the House of Labor, to this day, has not fully recovered from it. In truth, the recent splintering of the AFL-CIO into a rival labor conglomerate called “Change to Win” was a direct consequence of the Wal-Mart debacle.

As for that splintering, a digression: Nothing against SEIU president Andrew Stern and his band of mutineers (they did what they felt had to be done), but doesn’t “Change To Win” sound like something spawned at a management retreat? Change to Win. It has the smarmy, unmistakable ring of seminar-speak. Wouldn’t something terse and hopeful, like the “New Alliance,” or weirdly haunting, like “Ergo Nation,” have been better?

In any event, the AFL-CIO’s traditional game-plan for attracting new members is now considered too conservative, too genteel, to be effective. In a word, it’s seen as obsolete. You won’t convince workers as indoctrinated as Wal-Mart’s to jungle up with a union simply by passing out handbills and solidarity buttons. A new approach is required.

Labor needs to drop a bomb. It needs to introduce to the Wal-Mart crowd the agitprop concept of class-warfare. Introduce the concept the way the early fur traders introduced rum to the Mohawks. Provoke these workers; arouse them, inflame them, goad them, dare them, shame them into taking action.

To transform these gentle retailers into “Wal-Martyrs,” the union must resort to psychological hellfire and brimstone. These workers need to be insulted, not educated. Appeal to their American sense of fair play. Tell them the truth. Tell them that so long as Wal-Mart’s executives regard them as weak-minded and gutless, they will continue to piss on them from a great height

Use psychodrama. Suggest that what we have here is high school all over again, and that the same dynamic that prevailed then prevails now. Use the class-warfare template: Workers are the “regular” kids—the majority, the decent, nose-to-the-grindstone core of the school. Wal-Mart executives are the rich, conceited students—spoiled kids who dress too well, whose parents buy them expensive cars and pay for abortions.

But unlike high school, where the choices were limited to envying, resenting or ignoring this privileged class, a labor union provides an additional choice. You can now defy them. You can overthrow them. You can pull the pompous bastards off the edifice and make them eat cafeteria food, just like the rest of us.

There’s a memorable line in the movie, “The Usual Suspects”: “The greatest trick Satan ever played was convincing the world he didn’t exist.” That same quote could apply to the concept of class-warfare. Somewhere along the way we began pretending that class distinctions don’t exist. But they do exist. You can find them, along with everything else, at your neighborhood Wal-Mart.

DAVID MACARAY, a Los Angeles playwright and writer, was president and chief contract negotiator of the Assn. of Western Pulp and Paper Workers, Local 672, from 1989 to 2000. He can be reached at: dmacaray@earthlink.net

 

 

More articles by:

David Macaray is a playwright and author. His newest book is How To Win Friends and Avoid Sacred Cows.  He can be reached at dmacaray@gmail.com

Weekend Edition
November 16, 2018
Friday - Sunday
Jonah Raskin
A California Jew in a Time of Anti-Semitism
Andrew Levine
Whither the Melting Pot?
Joshua Frank
Climate Change and Wildfires: The New Western Travesty
Nick Pemberton
The Revolution’s Here, Please Excuse Me While I Laugh
T.J. Coles
Israel Cannot Use Violent Self-Defense While Occupying Gaza
Rob Urie
Nuclear Weapons are a Nightmare Made in America
Paul Street
Barack von Obamenburg, Herr Donald, and Big Capitalist Hypocrisy: On How Fascism Happens
Jeffrey St. Clair
Roaming Charges: Fire is Sweeping Our Very Streets Today
Aidan O'Brien
Ireland’s New President, Other European Fools and the Abyss 
Pete Dolack
“Winners” in Amazon Sweepstakes Sure to be the Losers
Richard Eskow
Amazon, Go Home! Billions for Working People, But Not One Cent For Tribute
Ramzy Baroud
In Breach of Human Rights, Netanyahu Supports the Death Penalty against Palestinians
Brian Terrell
Ending the War in Yemen- Congressional Resolution is Not Enough!
John Laforge
Woolsey Fire Burns Toxic Santa Susana Reactor Site
Ralph Nader
The War Over Words: Republicans Easily Defeat the Democrats
M. G. Piety
Reading Plato in the Time of the Oligarchs
Rafael Correa
Ecuador’s Soft Coup and Political Persecution
Brian Cloughley
Aid Projects Can Work, But Not “Head-Smacking Stupid Ones”
David Swanson
A Tale of Two Marines
Robert Fantina
Democrats and the Mid-Term Elections
Joseph Flatley
The Fascist Creep: How Conspiracy Theories and an Unhinged President Created an Anti-Semitic Terrorist
Joseph Natoli
Twitter: Fast Track to the Id
William Hawes
Baselines for Activism: Brecht’s Stance, the New Science, and Planting Seeds
Bob Wing
Toward Racial Justice and a Third Reconstruction
Ron Jacobs
Hunter S. Thompson: Chronicling the Republic’s Fall
Oscar Gonzalez
Stan Lee and a Barrio Kid
Jack Rasmus
Election 2018 and the Unraveling of America
Sam Pizzigati
The Democrats Won Big, But Will They Go Bold?
Yves Engler
Canada and Saudi Arabia: Friends or Enemies?
Cesar Chelala
Can El Paso be a Model for Healing?
Mike Ferner
The Tragically Misnamed Paris Peace Conference
Barry Lando
Trump’s Enablers: Appalling Parallels
Ariel Dorfman
The Boy Who Taught Me About War and Peace
Binoy Kampmark
The Disgruntled Former Prime Minister
Faisal Khan
Is Dubai Really a Destination of Choice?
Arnold August
The Importance of Néstor García Iturbe, Cuban Intellectual
James Munson
An Indecisive War To End All Wars, I Mean the Midterm Elections
Nyla Ali Khan
Women as Repositories of Communal Values and Cultural Traditions
Dan Bacher
Judge Orders Moratorium on Offshore Fracking in Federal Waters off California
Christopher Brauchli
When Depravity Wins
Robby Sherwin
Here’s an Idea
Susan Block
Cucks, Cuckolding and Campaign Management
Louis Proyect
The Mafia and the Class Struggle (Part Two)
David Yearsley
Smoke on the Water: Jazz in San Francisco
Elliot Sperber
All of Those Bezos
FacebookTwitterGoogle+RedditEmail