Victoria’s Dirty Secret

Missoula, Montana

The cat is out of the bag, Victoria has a dirty, dirty secret. The pretty pages of her catalogues are printed on the pulp of Canada’s Boreal forest, one the largest wildernesses left in the world. And we’re not talking just a couple of glossy pages here, folks. Over one million Victoria’s Secret magazines are shipped out to consumers every day. 395 million per year.

Today in Missoula a group of protesters gathered at Victoria’s Secret in the Southgate Mall to try to convince the lingerie powerhouse to maximize post-consumer recycled content in their catalogues, as well as reduce their paper usage in general. The protest was the only one in Montana, but it was synchronized with 99 other protests at Victoria’s Secret locations across the country.

Holding signs with phrases like, “Forest Destruction Is Not Sexy” and handing out fliers of supermodels with chainsaws, the Missoula group engaged shoppers, but also drew the ire of mall security guards. They were particularly upset with Jake Kreilick’s bladeless chainsaw, though it did go well with his zebra-striped nightie. Nevertheless the crew held tight and insisted upon a right to point a critical finger at the lingerie superpower.

Jeanette Russell of the Missoula-based National Forest Protection Alliance said, “It’s not very sexy to know that Victoria’s Secret catalogues contain paper made from one of the largest wilderness areas in the world. Customers don’t feel good about supporting businesses that are leaders in forest destruction, whether it’s in the Boreal or on our national forests here in the U.S.”

Ted Fellman of the Native Forest Network was also on hand. “Our endangered forests are far more valuable providing critical wildlife habitat, clean water, and hunting and fishing opportunities, than they are cut down for cheap throwaway products such as Victoria’s Secret catalogues.”

A bus load of school kids from Sussex were on hand to study freedom of speech in motion. Unfortunately the mall was not the best venue to see these rights fully exercised, as it is private property. City police arrived eventually and politely dispersed the crowd and took down the cardboard signs. But not before a point was made.

Come on Victoria’s Secret, and corporate America, wake up!

In the era of the Internet and fiber alternatives to tree pulp it is ridiculous to liquidate one of the world’s last true great forests for a product that will be in the landfill within weeks. One day soon we’ll have to put a serious check on our resource consumption. Let’s hope we have forests like the Boreal around when that happens.

JOSH MAHAN is editor of Lowbagger.










More articles by:
March 20, 2018
Jonathan Cook
US Smooths Israel’s Path to Annexing West Bank
Jeffrey St. Clair
How They Sold the Iraq War
Chris Busby
Cancer, George Monbiot and Nuclear Weapons Test Fallout
Nick Alexandrov
Washington’s Invasion of Iraq at Fifteen
David Mattson
Wyoming Plans to Slaughter Grizzly Bears
Paul Edwards
My Lai and the Bad Apples Scam
Julian Vigo
The Privatization of Water and the Impoverishment of the Global South
Mir Alikhan
Trump and Pompeo on Three Issues: Paris, Iran and North Korea
Seiji Yamada
Preparing For Nuclear War is Useless
Gary Leupp
Brennan, Venality and Turpitude
Martha Rosenberg
Why There’s a Boycott of Ben & Jerry’s on World Water Day, March 22
March 19, 2018
Henry Heller
The Moment of Trump
John Davis
Pristine Buildings, Tarnished Architect
Uri Avnery
The Fake Enemy
Patrick Cockburn
The Fall of Afrin and the Next Phase of the Syrian War
Nick Pemberton
The Democrats Can’t Save Us
Nomi Prins 
Jared Kushner, RIP: a Political Obituary for the President’s Son-in-Law
Georgina Downs
The Double Standards and Hypocrisy of the UK Government Over the ‘Nerve Agent’ Spy Poisoning
Dean Baker
Trump and the Federal Reserve
Colin Todhunter
The Strategy of Tension Towards Russia and the Push to Nuclear War
Kevin Zeese - Margaret Flowers
US Empire on Decline
Ralph Nader
Ahoy America, Give Trump a Taste of His Own Medicine Starting on Trump Imitation Day
Robert Dodge
Eliminate Nuclear Weapons by Divesting from Them
Laura Finley
Shame on You, Katy Perry
Weekend Edition
March 16, 2018
Friday - Sunday
Michael Uhl
The Tip of the Iceberg: My Lai Fifty Years On
Bruce E. Levine
School Shootings: Who to Listen to Instead of Mainstream Shrinks
Mel Goodman
Caveat Emptor: MSNBC and CNN Use CIA Apologists for False Commentary
Paul Street
The Obama Presidency Gets Some Early High Historiography
Kathy Deacon
Me, My Parents and Red Scares Long Gone
Jeffrey St. Clair
Roaming Charges: Rexless Abandon
Andrew Levine
Good Enemies Are Hard To Find: Therefore Worry
Jim Kavanagh
What to Expect From a Trump / Kim Summit
Ron Jacobs
Trump and His Tariffs
Joshua Frank
Drenched in Crude: It’s an Oil Free For All, But That’s Not a New Thing
Gary Leupp
What If There Was No Collusion?
Matthew Stevenson
Why Vietnam Still Matters: Bernard Fall Dies on the Street Without Joy
Robert Fantina
Bad to Worse: Tillerson, Pompeo and Haspel
Brian Cloughley
Be Prepared, Iran, Because They Want to Destroy You
Richard Moser
What is Organizing?
Scott McLarty
Working Americans Need Independent Politics
Rohullah Naderi
American Gun Violence From an Afghan Perspective
Sharmini Peries - Michael Hudson
Why Trump’s Tariff Travesty Will Not Re-Industrialize the US
Ted Rall
Democrats Should Run on Impeachment
Robert Fisk
Will We Ever See Al Jazeera’s Investigation Into the Israel Lobby?
Kristine Mattis
Superunknown: Scientific Integrity Within the Academic and Media Industrial Complexes