FacebookTwitterRedditEmail

Victoria’s Dirty Secret

Missoula, Montana

The cat is out of the bag, Victoria has a dirty, dirty secret. The pretty pages of her catalogues are printed on the pulp of Canada’s Boreal forest, one the largest wildernesses left in the world. And we’re not talking just a couple of glossy pages here, folks. Over one million Victoria’s Secret magazines are shipped out to consumers every day. 395 million per year.

Today in Missoula a group of protesters gathered at Victoria’s Secret in the Southgate Mall to try to convince the lingerie powerhouse to maximize post-consumer recycled content in their catalogues, as well as reduce their paper usage in general. The protest was the only one in Montana, but it was synchronized with 99 other protests at Victoria’s Secret locations across the country.

Holding signs with phrases like, “Forest Destruction Is Not Sexy” and handing out fliers of supermodels with chainsaws, the Missoula group engaged shoppers, but also drew the ire of mall security guards. They were particularly upset with Jake Kreilick’s bladeless chainsaw, though it did go well with his zebra-striped nightie. Nevertheless the crew held tight and insisted upon a right to point a critical finger at the lingerie superpower.

Jeanette Russell of the Missoula-based National Forest Protection Alliance said, “It’s not very sexy to know that Victoria’s Secret catalogues contain paper made from one of the largest wilderness areas in the world. Customers don’t feel good about supporting businesses that are leaders in forest destruction, whether it’s in the Boreal or on our national forests here in the U.S.”

Ted Fellman of the Native Forest Network was also on hand. “Our endangered forests are far more valuable providing critical wildlife habitat, clean water, and hunting and fishing opportunities, than they are cut down for cheap throwaway products such as Victoria’s Secret catalogues.”

A bus load of school kids from Sussex were on hand to study freedom of speech in motion. Unfortunately the mall was not the best venue to see these rights fully exercised, as it is private property. City police arrived eventually and politely dispersed the crowd and took down the cardboard signs. But not before a point was made.

Come on Victoria’s Secret, and corporate America, wake up!

In the era of the Internet and fiber alternatives to tree pulp it is ridiculous to liquidate one of the world’s last true great forests for a product that will be in the landfill within weeks. One day soon we’ll have to put a serious check on our resource consumption. Let’s hope we have forests like the Boreal around when that happens.

JOSH MAHAN is editor of Lowbagger.

 

 

 

 

 

 

 

 

 

More articles by:

August 03, 2020
Linda Pentz Gunter
The Resistible Rise of Nuclear Gangsters…and Their Downfall
John G. Russell
The Sleep of Reason Produces Monsters
Cal Winslow
Their Heroes and Ours: California’s Health Care Crisis
David Barber
Renouncing White Privilege: A Left Critique of Robin DiAngelo’s “White Fragility”
Linda G. Ford
Free Joy Powell! America’s Political Prisoner for Fighting Police Brutality
Prabir Purkayastha
Trump’s Withdrawal From WHO: a Cover-Up for His Abject Failure on COVID-19
Dean Baker
The Plunge in Consumption of Services Leads to a Record 32.9 Percent Drop in GDP
Ramzy Baroud
Human Rights Defenders: Palestinian Eyewitness Testimony of the Execution of Abdul Fattah al-Sharif by Israeli Soldier, Elor Azaria
Karen J. Greenberg
Accountability is Gone in America
Cesar Chelala
A Wrong Message for the Pandemic
Jonah Raskin
Chesa Boudin: Reformer in the San Francisco DA’s Office
George Wuerthner
Forest Plan Failure in the Montana Rockies
Ralph Nader
Speaker Nancy Pelosi Writes to Me!
Laura Flanders
Take on the Tech Mob Now or Perish
CounterPunch News Service
Conservationists Intervene to Oppose New Dam Project Near the Grand Canyon
Weekend Edition
July 31, 2020
Friday - Sunday
Bette Lee
Tear Gas and Thugs at the BLM Protests in Portland
Rob Urie
Russiagate, Nazis, and the CIA
Jeffrey St. Clair
Roaming Charges: Demon Seed
T.J. Coles
The Space Wars Have Begun
Andrew Levine
Insurgents and Iconoclasts Needed (But for Now Lay Low)
Paul Street
“Time to Say the F-Word”: Why Now?
Matthew Scully
The Triple Antagonist of the Police, Policing, and Policy
Richard D. Wolff
The Consequences of Inequality Can Be Fatal
Richard C. Gross
Feds Give In, Maybe
Erik Molvar
Inside Trump’s Attack on America’s Environmental Charter
W. T. Whitney
“We Charge Genocide:” Forerunner at UN of Black Lives Matter
Brett Wilkins
The Bologna Massacre, the ‘Strategy of Tension’ and Operation Gladio
Nick Pemberton
Does The Left Stand With Uighurs?
Cesar Chelala
Donald Trump’s Misguided Attacks on WHO
Barbara G. Ellis
A Portland ‘Sit-Down’ Can Rock Trump’s Boat
Nancy J. Altman
On Medicare and Medicaid’s 55th Birthday, Let’s Expand Benefits—Not Cut Them
John O'Kane
Systemic Racism And Progressive Reconstruction
Binoy Kampmark
Julian Assange’s Political Indictment: Old Wine in Older Bottles
Ramzy Baroud
List of Targets Leaked: Israel Fears the Worst in ICC Investigation of War Crimes
Marshall Auerback
Every Step the EU Takes Toward Financial Unity Sows New Seeds of Its Potential Collapse
Bob Fitrakis - Harvey Wasserman
Fascist Ohio’s Bribed $60 Million Nuke Reactor Meltdown
Walden Bello
Could the Duterte Regime be COVID-19’s Next Victim?
Jonathan H. Martin
Bernie Groups Break Free of Dems: New Party Rising?
Ron Jacobs
Hunting with the Father
Michael Welton
What Does It Mean To Tolerate Others?
Eve Ottenberg
Climate Change is Genocide
Serge Halimi
The Twenty Years War
Kathy Kelly
Yemen: a Torrent of Suffering in a Time of Siege
Myles Hoenig
American Exceptionalism
Robert P. Alvarez
I Was Tear Gassed in Portland … and Not Only by the Feds
FacebookTwitterRedditEmail