| Today's
Stories
July 25, 2006
Sharat G. Lin
Chronology of the Latest Chrisis in the Middle East
CounterPunch News Desk
Class War in the Blathersphere
Zena El-Khalil
"Tell Them That I'm Not Leaving. We Love Lebanon"
Larry Lack
The Bottled Water Madness
Ashraf Isma'il
Why Israel Is Losing
July 24, 2006
Mark Levy
The Whys and Wherefores of PTSD
Robert Fisk
Israelis Bomb Fleeing Villagers
Maher Osseiran
Beirut, 1982
Paul Craig Roberts
Israel's Criminal Accomplice
Patrick Cockburn
More Than 100 Iraqis Being Killed Each Day
Website of the Day
sirnosir.com
July 22-23, 2006
Jonathan Cook
Israel's Indiscriminate Onslaughts
Paul Craig Roberts
The Shame of Being an American
Gilad Atzmon
Israel's New Math
Robert Fisk
Elegy for Beirut
Ralph Nader
Here's How to Halt This Horror
Fred Gardner
The Double Standard on Depression
Christopher Reed
The Right's Use of Sexpot Schoolgirls
Dr. Susan Block
Bush's Fecal World
Najla Said
Do People Know How Much We Hurt?
Uri Avnery
"Stop that Shit"
July 21, 2006
George Galloway
John Cornford and the Fight for the Spanish Republic
P. Sainath
Indian Prime Minister Faces the Dead Farmer Problem
Aseem Shrivastava
The Iraq War is a Huge Success
Alexander Cockburn
Hezbollah, Hamas and Israel: Everything You Need to Know
Website of the Day
FromIsraeltoLebanon
July 20, 2006
William S. Lind
Why Hezbollah is Winning
Robert Jensen
Florida Puts History on Probation
John Ross
AMLO Presidente!
Tom Hayden
I Was Israel's Dupe
Paul Craig Roberts
The Unfolding Horror Show
July 19, 2006
Patrick Cockburn
Massacres Soar in Central Iraq: Maliki Government Discredited
Trish Schuh
Israel Targets, Flattens Beirut TV Station HQ
Jonathan Cook
Is Israel Using Arab Villages As Human Shields?
Vicente Navarro
The Spanish Civil War, 70 Years On: The Deafening Silence on Franco's Genocide
July 17 / 18 2006
Mike Whitney
Israel's Shameful Attack on Gaza
Kathleen Christison Atrocities in the Promised Land
July 14 / 15,
2006
Weekend Edition
Alexander Cockburn
How
Venice is Dying
Tanya Reinhart
The IDF is Hungry for War
Robert Fisk
Beirut Waits: Is Damascus the Key?
Daniel Cassidy
How the Irish Invented Jazz
Winslow Wheeler
Pentagon Budget Gimmickry: When a Cut is Actually an Increase
Hugh O'Shaughnessy
In Amazonia: Slavery and Deforestation
M. Shahid Alam
Israel, the US and the New Orientalism
William S. Lind
Two Signposts in Iraq
Ramzy Baroud
Racism Plagues Media Coverage of Gaza Assault
Gilad Atzmon
Echoes of the Wehrmacht
Elizabeth Weill-Greenberg
Railroading Your Rights
Samar Assad
A History of Israeli-Palestinian Prisoner Exchanges
Ron Jacobs
Japan and Pre-Emptive Strikes: Why Would They Want to Go There?
Lee Ballinger
A New Kind of Jim Crow?
Walter Brasch
A World Without Fajitas?: the Rightwing's Language Police
Dave Lindorff
The Bush Swingers?: They Broke the Law and People Died
Clifton Ross
Up from Below in Oaxaca
Tom Crumpacker
Planning for the Re-Colonization of Cuba
Ricardo Alarcon
The Mad Annexationist
William Hughes
Rev. Billy Graham: A War-Monger in the Pulpit
Susie Day
Bugging Hillary
Farrah Hassen
The Road to Gitmo: Dramatizing the Banality of Evil
Poets' Basement
Smith-Ferri, Engel and Davies
July 13, 2006
Saul Landau
Lies as Patriotism?
Youmans / Erakat
Divestment, Corporate Engagement
and IsraelDave Lindorff
Cut and Run: a Winning StrategyRon Jacobs
Dogs of War Barking at the MoonCol. Dan Smith
Iraq: Fool Me TwiceJune 22, 2006Marjorie Cohn
Friendly Fire AmbushWinslow T. Wheeler
Lockheed, the Senator and the F-22Tanya Reinhart
A Week of Israeli RestraintMike Marqusee
The Forest Gate RaidWilliam Blum
Why Bush's Iraq is Worse Than Saddam's
July 12, 2006
John Ross
Mexico
Splits in Half: the Election Hits the Streets
John Stauber
The CIA Propagandist and Former Prankster Stewart Brand: John
Rendon's Long, Strange Trip in the Terror Wars
Robert Boston
Top 10 Powerbrokers of the Religious Right
Wayne S. Smith
Bush's New Cuba Plan: Embargoes, Blacklists and Assassination
Plots
John Graham
Secrecy and the Curtain of Oz
Ed Kinane
Arrested for Failing to Obey a Lawful Order to Cease Protesting
an Unlawful War: My Statement to the US District Court
Kevin Prosen
Goodbye Mr. Zeidler, You Will Be Missed
Jonathan Cook
Israel's
Latest Bueaucratic Obscenity
Website of
the Day
Addicted
to Oil: Starring GW Bush
July 11, 2006
Dave Lindorff
Does
a State of War Give Bush the Right to Commit War Crimes?
Dave Zirin
Why
I Wear My Zidane Jersey
Mokhiber / Weissman
Boeing's Criminal Agreement: Odd and Unusual
Amira Hass
A War on Families
Clare Hanrahan
The Last Free Fourth of July?
Brian Cloughey
Stop Blaming Pakistan
Felice Pace
The US Media and the World Cup
Raed Jarrar
Iraq:
Raped
Website of the Day
Bad Boy of Gitmo
July 10, 2006
Paul Craig
Roberts
Courting
Doom with North Korea
Uri Avnery
A
One-Sided War
Roger Burbach
Democracy
Betrayed: Electoral Fraud and Rebellion in Mexico
Ron Jacobs
The New SDS: Toward a Radical Youth Movement
Joshua Frank
Sectarian Flames in Iraq
Missy Comley Beattie
Bush's Stunning Admission to Larry King
Alexander Cockburn
The
War in Iraq: a Dreadful Mistake
July 8 / 9, 2006
Weekend Edition
Stephen Green
When
War Criminals Retire
Paul Craig
Roberts
Republic or Empire?: Lessons from Stanford
Greg Moses
Boots Down on the Rio Grande
Ralph Nader
The
Wail of the Oceans
Laura Carlsen
Mexico's Election Lacks Credibility
Conn Hallinan
Dumping Musharraf: Is Pakistan Expendable?
John Chuckman
Afghanistan is No One's War
Fred Gardner
Big Pharma's Strange Holy Grail: Cannabis Without Euphoria?
Dr. Tod Mikuriya
Cannabis as a Frontline Treatment for Childhood Mental Disorders
Pierre Tristam
Missile Envy: Is N. Korea Bush's Most Reliable Ally?
Lucinda Marshall
Deep Sexing the News: the Rape of Iraq
David Swanson
Command Rape: the Ordeal of Suzanne Swift
Heather Gray
The Spiral of Violence: What the Dead Might Tell Us
Dave Zirin
/ John Cox
French Soccer and the Future of Europe: Le Pen's Racists vs.
Zindane and Henry
Mark Engler
Mexico's Fear of Democracy: Elites, Fraud and the Status Quo
Michael Lettieri
Mexico: Don't Discount a Recount
Ron Jacobs
2008 Might Be Too Late: the Case for Impeachment Now
Jamal Juma'
Globalizing the Occupation
Jeffrey St. Clair
Playlist: What I'm Listening to This Week
Poets' Basement
Engel and Kirbach
July 7, 2006
John Ross
Anatomy
of a Fraud Foretold: Mexico's Surreal Elections
July 6, 2006
Nick Dearden
Profiting from the Occupation: the Corporate Interests Behind
the War on Palestine
John Stanton
Nationalize
the Defense Industry
Ralph Nader
The Politics of the Minimum Wage
Laray Polk
Cambodia Then; Gaza Now
Saul Landau
Who Mourned the Victims of the US Covert War on Chile?
Joshua Frank
Sweet Angst, Power Chords and Politics: Farewell Sleater-Kinney
William S. Lind
To Be or Not to Be a State? Hamas and 4th Generation War
Adelman / Lindorff
Impeachment Comes to Main Street, USA
Jonathan Cook
An
Experiment in Human Despair
Website of
the Day
Adulterers in Chief?
July 5, 2006
Mike Whitney
Is
Cheney Betting on Economic Collapse?: the Veep's Curious Investment
Portfolio
Saul Landau
False
Axioms: Star Democrats and Iraq Massacres
Ramzy Baroud
And
Israel Shall Be Safe Again
Missy Comley Beattie
An Axis of Nuts: Ready, Aim, Fear
Arthur Neslen
A Way Out of the Gaza Crisis?
Vincent Maruffi
Party Politics in Connecticut: Lieberman, Lamont and the Greens
Paul Cantor
Aberrations:
Hell, High Water and the Moral High Ground
Paul D. Johnson
Mystery Meat: Let's Be Honest About Food's Origin
David Price
Shouting
Down Nazis in Olympia
July 4, 2006
Col. Dan Smith
Iraq
and Independence Day: Lessons from the War of 1812
Chris Floyd
American
Power in Mahmudiyah
Marjorie Cohn
Israel's
Collective Punishment of Gaza
James Brooks
Israel 9,000 Palestine 1: Destroying the Gaza Strip
Medea Benjamin
"Dictatress
of the World:" Has America Become JQ Adams' Worst Nightmare?
Matt Reichel
An Independence Day Lesson for the American Left from France
Elisa Salasin
Why I am Fasting Today
Rick Wilhelm
Will Lieberman Apologize to Ralph Nader?
Paul Craig
Roberts
Rape,
Lies and Murder
Website of the Day
A Mighty Handsome Family
July 3, 2006
Robert Bryce
Gaza
in the Dark: Poor, Frustrated and Powerless
Dr. Bouthaina Shaban
"I Hope You're Not Here to Talk About the Palestinians"
Julia Olmstead
The Biofuel Illusion: Running on Top Soil
Dave Lindorff
The Real Meaning of the Hamdan Ruling: Bush Adm. Has Committed
War Crimes
Andres Gomez
A Mockery of Justice
Alan Singer
Another Encounter with Chuck Schumer: Just as Hawkish as Hillary,
But Nastier
Alexander Cockburn
Temple
of Mammon, Planet of Doom
July 1/2, 2006
Weekend Edition
Paul Craig
Roberts
Bush's
Assaults on Freedom: What's to Stop Him?
Stephen T.
Banko
Echoes
from Vietnam; Nightmares in Iraq
Daniel Cassidy
How the Irish Invented Slang: the Bunkum of Bunkum (for Dizzy
Gillespie)
Fawzia Afzal-Khan
The Class Behind the Muslim
Jeff Taylor
The Sandy Foundation of the White House: a Bible-Believing Christian's
View of Bush
John Ross
Mexico: There's a Riot Going On
Greg Moses
Psycho-Management Hits Mexico's Maquiladoras
Laura Carlsen
Mexico's Elections: a Choice for Change
Justin E.H.
Smith
Lethal Injection and Other Fashion Trends
Brian Cloughley
Different Worlds: When Liberation is Worse Than Oppression
Anthony Papa
Punishing Addiction: No Walk in the Park for Dwight Gooden
Mike Ferner
Getting Busted for Wearing a Peace T-Shirt
Jerry Tucker
Liberalism's Long Goodbye: McGovern Hoists the White Flag
Jane Goodall / Rick Asselta
Remembering the Marshall Islands
Phyllis Pollack
Roll Over Beethoven: Chuck Berry is Back in Town
Poets' Basement
Salasin, Swindell, Ferri-Smith and Engel
June 30, 2006
Marjorie Cohn
Supreme
Rebuke: Bush Loses Gitmo Case
Heather Williams
Will
Mexicans Ignore What Bolivians Learned?
Burbach / Cantor
Yellowback
Democrats: the Party of Cut-and-Run (from Principle)
Nick Dearden
Crime in the Valley: Life on the Other Side of Palestine
Michael J.
Smith
Under the Broadcast Flag: Intellectual Property as Intellectual
Theft
Brian Concannon
The Return to Haiti: a Homecoming for Aristide?
Virginia Tilley
Israel's Appalling Act: Starving in the Dark
June 29, 2006
Bill Quigley
Gutting
New Orleans
Ron Jacobs
Killing a Nation to Rescue a Soldier
Paul Craig
Roberts
The High Price of American Gullibility
June 28, 2006
Jorge Mariscal
Mexican-American
Soldiers, Iraq and the Politics of Immigrant Bashing
Greg Moses
Down
in Pinal County: Where the Pun's on Us
Mark Weisbrot
Mexico: Their Brand is Crisis
Ramzy Baroud
Re-Interpreting
Iraq: the Latest Propaganda Campaign
Dave Lindorff
Redacting the Constitution: Why Signing Statements Matter
William S.
Lind
Neither Shall the Sword: War in a Fouth Generation World
Mike Ferner
50 Years Down the Wrong Direction: Taken for a Ride on the Interstate
Highway System
Zoltan Grossman
Military Resistance: a Brief History
June 27, 2006
Marjorie Cohn
Playing
Politics with Timetables
Benjamin /
Jarrar
Leading
Dems Froth Over Amnesty Plan
William Hughes
Roadmap to Starvation
Doug Giebel
Showdown in Montana: Burns vs. Testor
Uri Avnery
The World Cup and Middle East Peace
Alexander Cockburn
Hitchens Hails the "Glorious War"
June 26, 2006
Don Santina
American
Rituals: Massacres, Baseball and Apple Pies
Ralph Nader
Beyond Binary Politics
Dave Lindorff
CounterPunch v. CounterPunch: Taking Impeachment on the Road
Rafael Rodriguez-Cruz
An Interview with Mumia Abu-Jamal on Hispanics and Latin America
Evelyn Pringle
Big
Pharma's Big Graveyard: Drug Profits, Fraud and Death
Jonathan Cook
Israeli
"Retaliation" and Double Standards
June 23, 2006
Youmans / Erakat
Divestment, Corporate Engagement
and Israel
Dave Lindorff
Cut
and Run: a Winning Strategy
Ron Jacobs
Dogs of War Barking at the Moon
Col. Dan Smith
Iraq:
Fool Me Twice
June 22, 2006
Marjorie Cohn
Friendly Fire Ambush
Winslow T.
Wheeler
Lockheed,
the Senator and the F-22
Tanya Reinhart
A Week of Israeli Restraint
Mike Marqusee
The
Forest Gate Raid
William Blum
Why Bush's Iraq is Worse Than Saddam's
June 21, 2006Ramzy Baroud
Zarqawi's Death: Myth vs. RealityPatrick Cockburn
Embassy Work as Death SentenceGary Leupp
Making the Case for ImpeachmentGreg Moses
Elite Logic at the BorderJune 20, 2006Fred Gardner
The Long War on AspirinOmar Waraich
Ode to Joy: Watching Blair SinkChristopher Reed
Japan Nixes Payments to Its Wartime
SlavesCP Newswire
Coca Cola Takes a HitJonathan Cook
Israel Engineers Another Cover-UpJune 19, 2006Bill Quigley
HUD's Bulldozers and the Poor of
New OrleansJohn Walsh
Tears of a Clown: Al Franken's WarMike Whitney
The Zoom Lens War: Bush's Baghdad
Photo OpAlexander Cockburn
The Left and the BlathersphereJune 16 / 18, 2006
Weekend EditionKathy / Bill Christision
The
Power of the Israel LobbyJoseph Nevins
On the Migrant Trail: No More Walls, No More DeathsFarrah Hassen
An Interview with Syria's Ambassador to the US, Dr. Imad MoustaphaGreg Moses
The Real Mission of the Uniformed Ghost at the BorderNicole Colson
"There's No Hope at Gitmo"John Scagliotti
How MoveOn Wastes Its Donors' MoneyMokhiber / Weissmann
Corporate DemocratsJune 15, 2006Kathy Kelly
Look
Them in the Eye: Honest Abe and the Residents of RamadiNorman Solomon
Premature Triangulation: Hillary's Big ProblemRon Jacobs
Publicity
Stunts as Public PolicySam Bahour
Cover Up on Gaza BeachRamzy Baroud
Palestine on the BrinkCounterPunch Wire
Death Squads at Colombia's UniversitiesGabriel Kolko
Why
a Global Economic Deluge LoomsWebsite of the Day
Antje Duvekot: Music You've Been Waiting Years to HearJune 14, 2006Nicole Colson
"They
Want the Fear Level at a High Pitch": An Interview with Lawyer
Lynne StewartJonathan Cook
Israeli
Law and OrderJoseph Schechla
Bulldozing Palestine: an Open Letter to Caterpillar, Inc.Michael Carmichael
Bolton at Oxford: Jeered and TauntedEvelyn Pringle
Karl and George, the Teflon PartnershipWard Churchill
My Trial By Media: Turning Quibbles Over Footnotes into FeloniesRev. William E. Alberts
Decoding the Coders of Christ: Jesus the Political Insurgent?Website of the Day
Marines Iraq Snuff FilmJune 13, 2006Medea Benjamin
Take
Back America Suppresses Anti-War Dissenters at HRC SpeechAnthony Alessandrini
The
Evil of Banality: the General, the New York Times and the Gitmo
SuicidesPaul D'Amato
The
Meaning of HadithaDave Lindorff
The Strange Death of Zarqawi: Was He Killed So He Wouldn't Talk?John Ross
Elections and the World Cup: If Team Mexico Advances, Will Anyone
Show Up to Vote for Lopez Obrador?Gabriel Garcia
Venezuela and Drug Trafficking: Bush Bashes Chavez Despite Positive
ResultsHilton Obenzinger
DIvestment is a Stand for Equality in IsraelYitzhak Laor
The Secret of AuthorityJuan Antonio Ocasio
Rivera
Puerto Rico at the UNJennifer Van Bergen
The
Story Behind Zarqawi's Death: What's the Legality of the Assassination?Website of the Day
Paul Wright: a Real American Freedom FighterJune 12, 2006Paul Craig Roberts
Bush's
Armageddon Wish: a Final End to History?Patrick Cockburn
The
US Already Misses ZarqawiMike Marqusee
Rebranding
a Team: English Nationalism and the World CupLee Sustar
"I
Never Had the American Dream:" Left with No Future by GM and
DelphiRobert Fisk
Has
Racism Invaded Canada?Michael J. Smith
Enter Sandman; Exit KoslandFelice Pace
NPR's Warped Covereage of the MIddle EastJennifer Loewenstein
Setting
the Record Straight on HamasWebsite of the Day
Our Way HomeJune 10 / 11, 2006
Weekend EditionRobert Fisk
Zarqawi's
End is not a Famous VictoryDiane Christian
Zarqawi's FaceJoe Allen
The American Way of Atrocities: Marine Corps' Killer VirtuesRalph Nader
Let Us All Praise the Dixie ChicksFred Gardner
Tylenol Toxicity TerrorDave Lindorff
Nothing New About HadithaDave Zirin / John
Cox
Will Racism Spoil the World Cup?Dennis Perrin
Death is Patriotic: Necro-Porn, Live on CNNGreg Moses
Militarizing the Border: Why Operation Jump Start Worries MeJohn Chuckman
Terror in Toronto or Tempest in a Teapot?Michael J. Smith
Babes in Kosland: Dem Blogfest, Day TwoRoger Burbach
Bachelet in DC: Chilean President Refuses to Back Down to BushIra Moskowitz
Israeli Court Finds Mad-Dog US Prof Libeled CounterPuncher Neve
GordonSam Bahour
The Gaza Air Strikes: Begging for a ResponseSeth Sandronsky
Grocery Chains and Bush's Ownership Society: Profits Fall, Stores
CloseMichael Berg
A Father's Day Message: Both Parties Have Betrayed AmericaKirsten Roberts
Desmond Dekker and the Music of the ShantytownsRon Jacobs
Who's Fooling Who?Jeffrey St. Clair
Playlist: What I'm Listening to This WeekPoets' Basement
Jones, Davies, Engel and Louise
Website of the Weekend
Miles and Trane, So What?
| July 25, 2006
The Bottled Water Madness
By LARRY LACK
The bottled water industry is a prime example of why P.T. Barnum, not Adam Smith, should be anointed as capitalism’s patron saint. Aside from its usefulness in remote areas during disasters and emergencies, bottled water is an entirely needless affectation. The fears about the safety of public water supplies that its purveyors play on are exaggerated nonsense. But the enormous global bottled water industry built on these false fears undercuts public water, disfigures landscapes and exposes trusting bottled water consumers to serious health risks.
Hyped by label and advertising images of mountain crags and crystal streams, single serving bottles of plain water (and their flavored and mineral or vitamin-enriched variations) are an omnipresent feature of modern life. Bottled water is less a commodity than a fashion trend. Its hucksters have used advertising to transform their mundane products into icons of health, fitness, youth and beauty, their pushers would have us think, from pristine springs.
In 1990, about two billion gallons of bottled water were sold worldwide. By 2003 more than 30 billion gallons were consumed and sales, which in that year topped $35 billion, have continued to rise. Tens of millions of consumers now shun tap water and rely on bottled water exclusively. For this dubious privilege, according to the Natural Resources Defense Council (NRDC), they pay between 240 and 10,000 times the price of tap water – including ten to fifteen cents per bottle to cover the cost of advertising. Surprisingly, despite all the current outrage over the price of gasoline, most North American consumers are casually forking over more for bottled water – about a buck a quart – than they are for gas.
Approximately one fourth of all bottled water and as much as 40 per cent of that sold in North America is simply municipal tap water run through filters and treated with minerals or other additives. The rest of the bottled water found in stores is pumped from groundwater aquifers many of which have been severely depleted by these water “takings”.
Safety testing of bottled water is seldom required or done, but published studies indicate that heavy metals and other toxic chemicals as well as health threatening bacteria are found with surprising frequency in bottled water which, ironically, is marketed based on claims of “purity”. Both chemical and bacterial contaminations tend to increase when water is stored in sealed bottles for long periods of time.
Bacteria can get through filtering systems, and, if they are not well managed, these systems themselves may contaminate the water they are meant to purify. A comprehensive 2004 Dutch study found that 40 per cent of 68 commercial mineral waters tested were contaminated with either bacteria or fungi. The study’s author warned that bacteria in bottled water could threaten the health of consumers with compromised immune systems and called for more effective regulation of bottled water. A 1993 study published in the Canadian Journal of Microbiology and a follow-up study in 1998 found that nearly 40 per cent of the samples of bottled water sold in Canada from 1981 through 1997 contained bacteria in excess of applicable safety standards.
Bottled water is responsible for an enormous increase in world production of plastic bottles. Surging sales of bottled water coincided with and may help account for a 56 per cent increase in U.S. plastic resin manufacture in the U.S.A. between 1995 and 2001 (from 32 million tons to over 50 million tons annually). Consuming critical supplies of petroleum and natural gas, plastic bottle factories create and release toxic wastes, including benzine, xylene, and oxides of ethylene into the environment. Toxic and carcinogenic constituents of plastic bottles, such as the phthalates that are used to make some containers flexible, can contaminate their contents during transportation or storage. In virtually every part of the world discarded water bottles have become a major component of roadside litter. They also swell landfills and release hazardous toxins into air and water when they are burned in backyard barrels or industrial incinerators. Despite the deliberately misleading circled arrows displayed on water bottles, in most places where they are sold single service bottled water containers are neither recycled nor returnable for refunds.
This unsettling information, and a great deal more, is found in a wide-ranging overview of the bottled water business, In the Bottle, An Exposé of the Bottled Water Industry (Polaris Institute, Ottawa, 2005). Thanks to its focus on the consequences of treating water as a commodity, In the Bottle is being used as a study and action guide by environmental and political groups in Canada, including the Council of Canadians and Kairos, Canada’s network of progressive Christians. Authored by the director of the Polaris Institute, Tony Clarke, this initial edition of In the Bottle is offered as an early step in what seems to be a long-range strategy. At the end of each chapter Clarke solicits local information and suggestions from readers by posing questions and requesting email feedback.
In the Bottle includes these additional well-documented (no pun intended) facts about the worldwide boom in bottled water:
* Nearly one-fifth of North Americans use bottled water exclusively for their daily hydration. Canadians consume more bottled water than coffee, tea, apple juice or milk. In the past two decades bottled water sales have exploded and now far surpass sales of soft drinks and nearly all other sources of revenue for the beverage and food conglomerates that dominate the bottled water business.
* Four companies – two based in the U.S.A., Coca-Cola and PepsiCo, and two in Europe, Nestlé and Danone (the makers of Dannon yogurt) – account for most worldwide sales of bottled water. Nestlé’s bottled water brands, including Perrier, Poland Springs, Pure Life, Calistoga and a dozen others, and Danone’s Evian, Crystal and other brands, are pumped from natural aquifers in many countries, sometimes resulting in dry wells, regional water shortages, and major protests.
Pepsi’s Aquafina (North America’s best selling bottled water) and Coke’s Dasani are filtered and/or “re-mineralized” municipal tap water. (To complicate the corporate picture, under a licensing agreement also markets several of Danone’s brands of water, including Evian and Sparkletts, in North America
* Bottled water ads, product label language and illustrations are often egregiously misleading. For example, according to the Polaris report, Alaska Premium Glacier bottled water “is drawn from the municipal water system in Juneau, Alaska, specifically, pipe # 111241, which is not a glacier”.
* In the U.S.A. and Canada, bottled water is subject to far less rigorous testing than tap water. North America’s hundreds of water bottling plants (an In the Bottle appendix lists 70 of these with their sources of water and the brands they produce) are monitored by public health officials whose numbers are minute. Quoting a 1999 Natural Resources Defense Council report (Bottled Water: Pure Drink or Pure Hype?), the Polaris report notes that the U.S. Food and Drug Administration’s bottled water regulatory and safety assurance staff then consisted of less than two full-time positions.
* As a result, most water bottling plants in the U.S.A. are inspected only about once every five or six years. The Canadian Food Inspection Agency manages to inspect Canada’s water bottlers, on average, every three years. Yet bottled water ad campaigns encourage consumers to question the safety of public tap water, which in developed countries is constantly monitored and held to strict standards that many bottled waters could not meet.
In addition to exposing the pattern of irresponsible practices of the big four players in the bottled water business, In the Bottle makes a compelling case for keeping public water public. It also informs its readers on the pitiful employment record of the $12 billion North American bottled water behemoth which in 2002 provided just 6,709 mostly low-wage jobs.
As this report for community water activists recounts the damage done by bottled water – including depletion of key agricultural aquifers and pesticide contamination of water sold in India (Coke) and subcontracting for slave labor in Burma (Pepsi) – it tempers outrage with accounts of successful educational campaigns and models for corrective action drawn from the home front in the U.S.A. and Canada.
While the report includes lots of useful graphs, pages of footnotes and supporting statistics from many sources, the cascade of information packed into In the Bottle cries out for an index. This one defect aside, the Polaris report offers readers ready access to bottled water basics in a magazine-style format that’s lively and engaging. Combined with its unique distribution strategy of motivating and empowering community groups, In the Bottle may reach and inspire enough readers to produce some useful changes in how communities in North America relate to the water that most of us still take for granted.
In the Bottle’sconcluding chapter highlights promising measures – mostly requiring effective regulation by government – for reducing the health risks and environmental damage caused by the excesses of the bottled water juggernaut. Apart from the obvious fstep we all can take by staying off bottled water ourselves [we were never on it, Editors] and encouraging others to do so, first among the sensible policies In the Bottle recommends is adequate funding for rebuilding public water infrastructure. Future editions of the Polaris report should include an account of the quirky but determined Water Liberation Movement in Germany. Its adherents, after calculating that more than one per cent of Europe’s surface waters had been “locked in bottles”, invaded supermarkets and convenience stores in groups and poured all the bottled water they could grab into drains, green strips and gutters on the streets outside. Their hope was that the water they were “liberating” from those bottles would recharge the desiccated water cycle and be on tap to slake the thirst of prodigal humanity while coursing non-commercially to the sea.
Larry Lack is a writer living in New Brunswick, Canada. He can be reached at lackward@nbnet.nb.ca
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