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STEPHEN GREEN reports on the real motivations behind Israel's MISSILE STRIKE on SYRIA. PETER MONTAGUE on the NUCLEAR RENAISSANCE or How the Nuke Industry is using Gore's Prize and Global Warming to Plot Its Big Comeback. WILLIAM BLUM on the DEVALUING of "ANTI-SEMITE" or How to Make a Term Meaningless. Get your copy today by subscribing online or calling 1-800-840-3683 Remember contributions to CounterPunch are tax-deductible. Click here to make a donation. If you find our site useful please: Subscribe Now
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October 22, 2007 Ishmael
Reed October 20 / 21, 2007 Alexander
Cockburn Tariq
Ali Jeffrey
St. Clair Andy
Worthington Mike
Whitney Daniel
Wolff David
Rosen Saul
Landau Ron
Jacobs Robert
Fantina David
Heleniak Joe
Allen Prairie
Miller Poets'
Basement Website
of the Weekend
October 19, 2007 John
Ross Sheldon
Rampton Rahul
Mahajan Devra
Davis Christopher
Brauchli Wadner
Pierre Bill
Quigley Website
of the Day
October 18, 2007 Saree
Makdisi Meg
Dwyer Alevtina
Rea Norman
Solomon Kristoffer
Larsson Harvey
Wasserman Website
of the Day
October 17, 2007 Steve
Niva Andy
Worthington Alan
Farago Russell
Mokhiber Sharon
Smith Mike
Whitney Robert
Fantina Chris
Irwin Website
of the Day October 16, 2007 Peter
Linebaugh Paul
Findley Robert
Bryce Uri
Avnery Paul
Craig Roberts Ray
McGovern Norman
Solomon Martha
Rosenberg William
S. Lind Joel
S. Hirschborn Website
of the Day
October 15, 2007 Gary
Leupp Andy
Worthington Heather
Gray John
Walsh Joshua
Frank Dave
Lindorff Matt
Vidal Ali
Khan Sen.
Russ Feingold Johnny
Barber Website
of the Day October 13 / 14, 2007 Alexander
Cockburn Wajahat
Ali Jeffrey
St. Clair Ralph
Nader David Heleniak Laura Carlsen Brian Cloughley Richard Rhames Ron Jacobs Fred Gardner John Ross Russell Hoffman Missy Beattie Poets' Basement Website of the Day
Cindy
Sheehan Brendan
Cooney Alan
Farago Jan
Oberg M.
Shahid Alam David
Macaray Julia
Kendlbacher Peter
Rost, MD Website
of the Day
Al
Giordano Saul
Landau Jacob
G. Hornberger William
S. Lind Joshua
Frank Josh
Mahan Pat
Williams
October 10, 2007 Michael
Yates Gary
Leupp David
Macaray Alan
Farago Tom
Clifford Col.
Douglas MacGregor Sunsara
Taylor George
Wuerthner Roxanne
Dunbar-Ortiz Michael
Dickinson Website
of the Day
October 9, 2007 Paul
Craig Roberts Andy
Worthington Alan
Farago Brian
Eno David
Rovics Farzana
Versey Andrew
Buncombe Website
of the Day
October 8, 2007 David
Macaray Jeff
Ballinger Brian
Eno Christopher
Brauchli Louay
Safi Matt
Reichel Dave
Lindorff Thomas
P. Healy Martha
Rosenberg Richard
Rhames Website
of the Day
October 6 / 7, 2007 Alexander
Cockburn Norman
Finkelstein James
Bovard Patrick
Cockburn Jeffrey
St. Clair Ralph
Nader Ray
McGovern Saul
Landau Ben
Tripp Terry
Lodge Seth
Sandronsky Kevin
Funk / Steve Fake Missy
Beattie Website
of the Weekend
October 5, 2007 Andy
Worthington David
Macaray Lee
Sustar Dan
La Botz Aaron
Hess William
A. Cook Website
of the Day
October 4, 2007 Uri
Avnery Dave
Marsh Valerio
Volpi Cecilie
Surasky Dave
Lindorff Norman
Solomon Laura
Carlsen Walter
Brasch Ben
Terrall William
S. Lind Website
of the Day
October 3, 2007 Vijay
Prashad Anita
Sinha Winslow
T. Wheeler Sharon
Smith Jeff
Leys Sen.
Russ Feingold Mohamad
Bazzi Brenda
Norrell Robert
Weissman Website
of the Day
October 2, 2007 Ibrahim
Warde Gary
Leupp David
Macaray Conn
Hallinan John
Ross Alan
Farago Sonja
Karkar Niranjan
Ramakrishnan Website
of the Day
October 1, 2007 Al
Giordano Paul
Craig Roberts Moshe Adler Ingmar Lee John V. Walsh Norman Solomon Roger Burbach Ramzy Baroud Stephen Lendman Susie Day Website of the Day
September 29 / 30, 2007 Alexander
Cockburn Uri
Avnery Andrew
Cockburn Jeffrey
St. Clair Wajahat
Ali Andy
Worthington Don
Santina Ralph
Nader Fred
Gardner Seth
Sandronsky Gideon
Levy William
S. Lind Reza
Fiyouzat Richard
Rhames David
Michael Green Zach
Mason Poets'
Basement Website
of the Weekend
September 28, 2007 Kathleen
and Bill Christison Roberto
J. González / Saul
Landau Tom
Clifford Christopher
Brauchli Martha
Rosenberg Dave
Zirin Laray
Polk Binoy
Kampmark James
McEnteer Website
of the Day
September 27, 2007 Alan
Farago Andy
Worthington Jonathan
Cook William
Hughes Ray
McGovern Ron
Jacobs Dave
Lindorff Joshua
Frank Anne
Dachel Website
of the Day
Bill
Quigley Paul
Craig Roberts Jeff
Kisseloff China
Hand Behzad
Yaghmaian Sonja
Karkar Mike
Ferner Col.
Dan Smith Clifton
Ross Brenda
Norrell Website
of the Day
September 25, 2007 Nicole
Colson Uri
Avnery Brendan
Cooney Harry
Browne Marjorie
Cohn David
Macaray Ralph
Nader Dan
Bacher Anthony
Papa Christopher
Ketcham Website
of the Day
September 24, 2007 George
Ciccariello-Maher Saree Makdisi David
Keen Sherwood
Ross Ron
Jacobs Donna
Saggia Mike
Ferner Malini
Johar Schueller Monique
Dols Website
of the Day
Alexander
Cockburn Jennifer
Loewenstein Linn
Washington, Jr. Jeffrey
St. Clair Alan
Farago Brian
Cloughley Robert
Fantina Roxanne
Dunbar-Ortiz Jason
Hribal David
Rosen Mike
Whitney John
V. Walsh Dave
Lindorff David
Michael Green Fred
Gardner Cassandra
Jones Roger
van Zwanenberg Poets'
Basement Website
of the Weekend
September 21, 2007 Karim
Makdisi M.
Shahid Alam Alan
Farago Joshua
Frank Dave
Zirin Kenneth
Couesbouc Dr.
Steffie Woolhandler and Dr. David Himmelstein Ben
Terrall Steve
Fournier Frederico
Fuentes, et al Website
of the Day
September 20, 2007 Kathleen
Christison Zoltan
Grossman Paul
Craig Roberts Stan
Cox Russell
Mokhiber Charles
Modiano Raymond
J. Lawrence Brendan
Cooney Website
of the Day
September 19, 2007 Paul
Craig Roberts Paul
Krassner Sgt.
Martin Smith Seth
Sandronsky Claud
Cockburn Victoria
Buch Robert
Weissman Mike
Ferner Dan
Bacher Website
of the Day
September 18, 2007 Mike
Whitney Alan
Farago John
Ross Ron
Jacobs Alex
Doherty September 17, 2007 Marjorie
Cohn Paul
Craig Roberts Ricardo
Alarcón Marc
Levy Eva
Liddell Website
of the Day Sept. 15-16, 2007 Alexander
Cockburn Vicente
Navarro Mike
Whitney Herman
Mindshaftgap Ellen
Cantarow Jordan
Flaherty Zachary
Hurwitz September 14, 2007 Debbie
Nathan Franklin
Lamb Patrick
Cockburn Farzana
Versey Alan
Farago Hank
Edson September 13, 2007 Patrick
Cockburn Scott
Vest, former Air Force Captain at Minot Andy
Worthington Michael
Baney Dr.
Susan Block September 12, 2007 Paul
Craig Roberts Stan
Goff William
Blum Manuel
Garcia Debbie
Nathan
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October 22, 2007 The FCC and Pundit-for-Hire Armstrong WilliamsTime to Pay for PayolaBy DIANE FARSETTA Perhaps, in the case of Armstrong Williams, the third time will be the charm. The first two official investigations failed to hold anyone accountable for what can only be described as a textbook case of government propaganda. The results of the third investigation, by the Federal Communications Commission, were announced last week. The FCC found Williams and two media companies to be at fault, issuing a citation against Williams and proposing fines of $40,000 against Sonshine Family Television and $36,000 against Sinclair Broadcast Group. It's more bad news for fake news, but will the fines stick? And what are the implications of the FCC's findings? As you may remember, Armstrong Williams is a conservative pundit who signed a $240,000 contract with the U.S. Education Department in 2004. Through his PR firm, the Graham Williams Group (GWG), Williams agreed to promote the "No Child Left Behind" (NCLB) policy to minority audiences. The work was part of a larger contract between the Education Department and the major PR firm Ketchum. The PR contract makes clear that Williams sought to persuade his viewers, as well as fellow commentators. "Ketchum shall arrange for Mr. Williams to regularly comment on NCLB during the course of his broadcasts," the contract states, referring to Williams's television show, "The Right Side." Later on the same page, it adds: "Mr. Williams shall utilize his long term working relationship with America's Black Forum, where he appears as a guest commentator, to encourage the producers to periodically address the No Child Left Behind Act." The FCC Doesn't Believe You The FCC's citation of Williams's PR firm is a study in understatement. Williams apparently argued that he did not need to disclose the Education Department payments, since the Department only paid him for radio and TV ads, not favorable commentary. "The evidentiary record, however, belies GWG's explanations," the FCC responds, noting clauses in the PR contract, correspondence between Williams and Ketchum, and Williams's monthly reports on his Education Department work. "We find GWG's explanations that its monthly reporting efforts, made over a year-long period, 'were incorrect in listing all of [Williams's] media interviews and activities and automatically includ[ing] them,' or that Williams only 'realized for the first time' such significant reporting errors in January 2005, after this matter was disclosed by the national press to be unpersuasive," reads the FCC citation. Ouch. The remarkable extent of Williams's NCLB promotion is apparent from the titles of the television programs in question. Discussing educational policies on episodes devoted to "Year End Review" and "Young Americans in Government" doesn't seem like much of a stretch, but shows titled "What is Faith" and "National Security"? It sounds like someone was trying to justify his quarter-million dollar PR contract. According to the television stations that aired the Williams NCLB programs, they were not told of the Education Department payments. Under the Communications Act and the FCC's sponsorship identification rules, either Williams or his firm needed to provide disclosure to the broadcasters. The FCC found both Williams and GWG at fault, and while neither will be fined outright, any further violations may result in fines of up to $11,000 per day or per incident. It isn't clear why Ketchum wasn't also cited and made liable for future fines. But if Williams didn't tell the TV stations that what they were airing had been bought and paid for, then why is the FCC proposing fines against Sonshine and Sinclair? There Are Other Reasons You're Wrong In Sonshine's case, its station WBPH-TV in Bethlehem, Pa. was paid $100 for airing each of Williams's "The Right Side" shows. Sonshine argued that the payment did not need to be disclosed, as it was a nominal amount. Moreover, it argued, the shows were identified as "Right Side with Armstrong Williams," with production credits listing Williams's PR firm. The FCC was not impressed. "The statute requires sponsorship identification where a broadcaster is paid 'any money, service or other valuable consideration,'" reads its explanation. Moreover, "a sponsorship identification announcement must state in language understandable to a majority of the audience that the station has received consideration for the matter broadcast and from whom that consideration was received." The FCC notice further states that disclosures to viewers must include either the words "sponsored by" or "paid for," since "alternative types of identification" may result in "confusion and harm." The FCC's proposed $40,000 fine against Sonshine reflects a $4,000 fine for WBPH's having aired each of the five Williams NCLB programs, twice. In Sinclair's case, nine of its stations (WABM in Ala., WVTV in Wis., WUXP in Tenn., WPMY in Penn., KABB in Texas, KOCB, WTWC and WEAR in Fla., and former Sinclair station KSMO in Mo.) had aired an episode of America's Black Forum titled "2004 Election Countdown," during which Armstrong Williams discussed NCLB. The stations hadn't been paid to air the program, and hadn't been notified that Williams was being paid by the government. But they aired a political program without disclosing that it had been provided by an outside source. "Broadcast stations must identify the sponsor of any materials or services furnished for use in connection with 'any particular broadcast matter or any broadcast matter involving the discussion of a controversial issue of public importance,'" explains the FCC notice. The FCC's proposed $36,000 fine against Sinclair reflects a $4,000 fine for each of the nine stations that aired the "2004 Election Countdown" program. What About VNRs? The FCC's findings in the Armstrong Williams case further clarify how the Communications Act and the sponsorship identification requirements apply to today's media landscape. Last month, the agency proposed its first-ever fines for undisclosed video news releases (VNRs), under the same laws and regulations. (VNRs are sponsored public relations videos, designed to mimic genuine news reports, which are frequently aired during newscasts without disclosure.) Some of the principles articulated in the Williams case may well apply to VNRs, as well. For instance, must stations airing VNRs disclose them to viewers using the language "sponsored by" or "paid for"? That's a bigger question than you might think. Lawyers for the public relations and broadcast industries have argued that any mention of the company behind the VNR should count as disclosure. At the recent Society of Professional Journalists convention, Wiley Rein attorney Jim Bayse argued that Jared Fogle being identified as a Subway spokesperson was adequate disclosure for a Subway-sponsored VNR tracked by the Center for Media and Democracy. We've argued that identifying someone as being affiliated with a company in no way communicates that the video being aired was provided and/or sponsored by that company. The FCC's language in the Williams case -- that disclosure must make clear "to a majority of the audience" the relationship between the sponsor and the broadcast material -- seems to agree with our interpretation. FCC Commissioners Jonathan Adelstein and Michael Copps issued a joint statement on the Williams rulings that could also apply to industry objections to VNR disclosure:
We couldn't agree more. Fake news has been a problem for decades, and the PR and broadcasting industries have long since proven themselves unable or unwilling to ensure the public's right to know. The FCC's recent actions on payola pundits and VNRs are an important first step in bringing honesty and responsibility back to the airwaves. Diane Farsetta is a Senior Researcher, Center for
Media & Democracy, publisher of PR
Watch. She can be reached at: diane@prwatch.org
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