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The Timebomb Who Would be President

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Today's Stories

September 24, 2008

Paul Craig Roberts
The Bitter Fruits of Deregulation

September 23, 2008

Rev. Jesse Jackson, Sr.
Bail Out on This Bailout

Michael Hudson
Henry Paulson and the New Yazoo Land Scandal

Tariq Ali
Why was the Marriott Targeted?

Patrick Dyer
A Death Row Visit with Troy A. Davis

Franklin Lamb
Hezbollah and the Palestinians

Joshua Frank
Oppose Barack Obama? How Dare Thee!

Alan Farago
Pushing the Referees: How the Financial Crisis Occurred

Dave Lindorff
The Bailout Will Kill the Dollar

Tanya M. Kerssen /
Roger Burbach
Bolivia's Popular Upheaval

Harvey Wasserman
Nuclear Power Liabilities Dwarf Bush's Wall Street Bailout

Website of the Day
Hammered by the Irish: the Video

September 22, 2008

Michael Hudson
The Paulson-Bernanke Bank Bailout Plan: Will the Cure be Worse Than the Crisis?

Mike Whitney
Mushroom Clouds Over Wall Street

Christopher Ketcham
Let It Collapse!

Ron Jacobs
The Predators' Bailou
t

Anne-Marie McManus
Lost in the Rhetoric of Crisis

Robert Weitzel
The Twin Terrors of the Holy Land
: a Sexy Fundamentalist and a White-Haired Zionist

Wajahat Ali
An Interview with Howard Dean

John Ross
A New Cold War Comes to Latin America

Steve Breyman
Does the U.S. Really Need Cluster Bombs?

Patrick Bond
On the Bellies of the Filth

Uri Avnery
Fly, Tzipora, Fly

Carl J. Mayer
An Open Letter to Michael Moore (AKA God's Pen Pal): Whatever Happened to Voting Your Conscience?

Website of the Day
Stop the Execution of Troy Anthony Davis

September 20 / 21, 2008

Alexander Cockburn
Is This the Stake Through Neoliberalism's Heart?

Michael Hudson
America's Own Kleptocracy

Pam Martens
The Wall Street Model: Unintelligent Design

Lila Rajiva
Putting Lipstick on an AIG

Mike Whitney
Full-Spectrum Breakdown

Richard Rhames
A Bailout to Nowhere

Bill Moyers /
Michael Winship
The NY Yankees and the U.S. Economy

Bill and Kathleen Christison
The Making of Recent U.S. Middle East Policies: a New Study of Neocon Influence

Susan Block
Palin as Venus in Furs: the Dominatrix Politics of Drilling and Killing

Robert Fantina
Republicans and Subpoenas: Never the Twain Shall Meet

Heidi Walters
Hung Up on Route 36: an 18-Wheeler and a Nuclear Cask

David Yearsley
Germany's Lost Organs: When Bigger Was Better

Raymond J. Lawrence
The Politics of Tribulation: Sarah Palin and the Rapture

David Rosen
One Billion Pills Later: Viagra at 10

David Michael Green
Living in Sarah Palin's America

Anthony Papa
Imprisoned Voters and the Elections

Niranjan Ramakrishnan
Freddie, Fannie, Daddy, Nanny

Howard Lisnoff
When We Notice the Homeless

John Goekler
Leaving Every Child Behind

Missy Beattie
Impalement

Dave Zirin
Leave Josh Howard Alone

Charles R. Larson
Holden Caulfield, Rest in Peace

Tim Matson
Too Big for His Birches: Woodlot Economics

Susie Day
Attack of the Angry Fetus

Poets' Basement
Corseri, Gibbons, Jenkins and Ford

Website of the Weekend
Dylan & Baez: Deportees

September 19, 2008

Steven T. Banko
McCain's Passion Play

Mike Whitney
The Point of No Return

Michael Hudson
The Dow Jones' Wonderfully Cheesy Addition

William Kaufman
Shattering the Glass-Steagall Act: the Bi-Partisan Origins of the Financial Crisis

Brenda Norrell
The Fall of Lehman Bros.: Blowback for Black Mesa?

Keeanga-Yamatta Taylor
The New Rhetoric of Racism: Why Won't Obama Call It Out?

Clifton Ross
Bolivia: Cleaning Up the Bull Ring

Dave Lindorff
Hang On to Your Wallets: the Government's About to Rescue Us!

Cynthia McKinney
Seize the Time!

Susan Hurlich
Storm Survivors: a Dispatch from Cuba

Michael Donnelly
Let's Hand It All Over to the Democrats (They Helped Create This Mess)

Website of the Day
The Crisis Explained

September 18, 2008

Benjamin Dangl
The Machine Gun and the Meeting Table

Harvey Wasserman
The Senate's Drill, Drill, Drill Scam

Susan Abulhawa
The Lobby Has Spoken: Biden and Israel

Robert Weissman
After the Fall: the Financial Re-Regulatory Agenda

Anne-Marie McManus
McCain's Cinderella: the Fetishization of Sarah Palin

Corey D. B. Walker
The Poverty of 21st Century Progressivism

William S. Lind
Senator O'Bush: Why Obama is Wrong on Iran and Afghanistan

Ron Jacobs
Washington's False Logic of Torture

Dave Lindorff
American and China: Joined at the Hip

Binoy Kampmark
How Damien Hirst Got Away With It

Website of the Day
An Invisible Army

September 17, 2008

Stephen Conn
Palin and the Politics of Big Oil

Forrest Hylton
Reactionary Rampage in Bolivia

Patrick Cockburn
Petraeus Leaves Iraq

Gregory Elich
Inside North Korea

Ralph Nader
How the U.S. Auto Industry Wrecked Itself

Franklin Lamb
The Palestinians of Shabra-Shatila

Pam Martens
The Gang's All Here: Bush, McCain and the Old Iran/Contra Team

Dave Lindorff
The End of the Blue Chip Economy

Peter Morici
The Damage Deepens

Stanley Heller
The Killing of Count Folke Bernadotte

Douglas Valentine
Rambling David Foster Wallace

Website of the Day
Free Cindy McCain!

September 16, 2008

Paul Craig Roberts
US Economy: Rudderless and Reeling from Direct Hits

Tiphaine Dickson
Citizen Palin: Why Sarah Palin Quoted Westbrook Pegler

Stan Goff
America is Now Rome: an Open Letter to Christian Troops in Iraq and Afghanistan

Uri Avnery
Tzipi's Choice

Michael Winship
Lipstick on Polar Bears

Jeff Halper
Warehousing Palestinians

Patrick Irelan
Bolivia Versus the Empire

Oscar Gonzalez
Who's Dumber? Ike's Refugees or Wall Street's?

Binoy Kampmark
Cheney and His Records

Fatemeh Keshavarz
Muslims are at Peace with You

Sen. Russ Feingold
Restoring the Rule of Law

Website of the Day
The Next Great Rock Band?

September 15, 2008

Mike Whitney
The Tumbrils Roll at Dawn

Peter Morici
Toxic Lehman

Patrick Cockburn
Take Another Look at the Surge

Charles R. Larson
The Maverick Has No Clothes

Jonathan Cook
The Expulsion of Palestinians from Jaffa

Nikolas Kozloff
Racist Rhetoric in Bolivia

Roger Burbach
Morales Confronts the Insurrection: Bolivia and the Echoes of Allende

Helen Redmond
Where's the Health Care Bailout?

David Michael Green
The Democrats Do Poland

David Macaray
The Boeing Strike

Ralph Nader
Remembering Peter Camejo

Website of the Day
The Ballad of Sarah Palin

September 13 / 14, 2008

Alexander Cockburn
Panic!

Jeffrey St. Clair
Inside Dirk Kempthorne's Closet

Wajahat Ali
Playing with the Constitution

Robert Fantina
Cheney Scales New Heights of Hypocrisy

Marcus Rediker
Notes on a Visit to the Favelas of Medellín, Colombia

Richard Neville
The Baby Killers

Ed Gaffney
Breaking the Siege of Gaza

Carla Blank
Neglecting a Grand Old Lady

P. Sainath
The Almighty and the U.S. Elections

Lee Sustar
Working Harder; Falling Further Behind

Joshua Frank
Liberalism and Its Bounds

M. Junaid Levesque-Alam
The Guantanamoized Age

Dennis Loo
Shock and Awe Comes Home to Roost

Zach Zill
Squeezed Out in New York City

Omar Barghouti
So You Think You Can Dance? Israeli Profiling of African-American Dancers

Bill Quigley
Social Justice Quiz, 2008

Andy Worthington
Bush's Bitter Legacy

Stephen Dunifer
Free Radio: Liberating the Commons

Seth Sandronsky
Bailing Out Big Auto

David Yearsley
Portabella's Bach: Grim, Trite and Incredibly Boring

Patrick B. Barr
Obama's Punchless Campaign

Rannie Amiri
Tasting Ramadan

Niranjan Ramakrishnan
The Flight Not Taken

Richard Rhames
What, Me Reason?

Manuel Garcia, Jr.
The Large Hadron Collider Powers Up

Poets' Basement
Deer Cloud and Buknatski

Website of the Weekend
Wasilla Valley PTA?

 

September 24, 2008

Will the FCC Act?

Stealth Marketers Gone Wild

By DIANE FARSETTA

One of my favorite critiques of our ad-saturated modern world is in "Infinite Jest," the epic novel by recently-departed author and essayist David Foster Wallace. In the novel's not-too-distant future, time itself has become a corporate marketing opportunity. There's the Year of the Trial-Size Dove Bar and the Year of the Depend Adult Undergarment. That's not to mention the Year of the Yushityu 2007 Mimetic-Resolution-Cartridge-View-Motherboard-Easy-To-Install-Upgrade For Infernatron/InterLace TP Systems For Home, Office, Or Mobile, which is often abbreviated.

The novel's system of Subsidized Time is hilarious ... and you can almost imagine it really happening. At least corporate-sponsored years wouldn't present the disclosure problems of today's stealth ads -- marketing messages that masquerade as entertainment or news content.

The Center for Media and Democracy believes that all advertising should be as clearly announced as the Year of the Trial-Size Dove Bar. That's why we just filed a comment with the Federal Communications Commission (FCC). The FCC is debating how its sponsorship identification rules apply to product placement, product integration and other types of "embedded advertising" relayed over television or radio stations.

In 2003, Commercial Alert urged the FCC to address product placement disclosure. "Advertisers can puff and tout, and use all the many tricks of their trade," the watchdog group wrote. "But they must not pretend that their ads are something else."

Especially, we would add, when that "something else" is news programming.

The intrusion of marketing and public relations messages into newscasts goes far beyond the video news release epidemic we've researched extensively, written about and urged the FCC to address, with limited success. In 2006, one in eight television news directors surveyed said they had either already done product placements in their newscasts or were considering doing so. An academic analysis of hundreds of television newscasts from 2004 detected at least one instance of "stealth" advertising in 90 percent of the news programs.

Clear disclosure of product placement and product integration in entertainment programming is important. But, for our comment to the FCC, we decided to focus on what we know best: news media. Sadly, there's more than enough evidence of undisclosed or poorly disclosed stealth ads in newscasts to warrant a submission focused on the issue.

Read our comment -- on our website, at http://www.prwatch.org/node/7772 -- for more on embedded advertising in news programming. You can also read the comments filed by other groups and individuals by visiting the FCC's electronic comment filing system and searching for proceeding number 08-90.

Not surprisingly, the submitted comments fall into two broad groups: consumer advocates calling for better disclosure and industry advocates wanting to maintain the status quo. On the consumer side, Commercial Alert reiterated its call for clear and concurrent disclosure of embedded ads. The Writers Guild of America, West also supported clear "simultaneous disclosure" and included screen shots from various television shows to illustrate how current notices are barely legible. The Children's Media Policy Coalition called for a ban on "embedded advertising and the use of interactive links to commercial advertising on children's programs." The Center for Science in the Public Interest and Marin Institute both highlighted issues around stealth ads for alcohol. An individual commenter expressed concern about the extent of product placement in "radio music, music videos and internet music."

On the industry side, the National Association of Broadcasters urged the FCC to take no action, stating that "the current rules already address the issues raised." GroupM, a WPP subsidiary that described itself as "the world's leading global media investment management operation," claimed that embedded advertising is already "fully transparent." The National Cable & Telecommunications Association warned the FCC that it lacks the authority to require cable networks to disclose embedded ads. The Motion Picture Association of America responded with "an emphatic 'no'" to the question of whether movies shown on television should disclose product placements. Viacom didn't submit a comment, but did file notice that its representatives met with FCC Commissioner Robert McDowell in July, to discuss "the state of the advertising market today and the challenges and opportunities facing media companies in light of fragmenting viewership and the increasing use of digital video recorders." Lastly, the industry-funded think tank Progress and Freedom Foundation simply dismissed the entire process as "the Commission's latest effort to micromanage the free marketplace of ideas, i.e., the media."

The big question, of course, is where the FCC goes from here. Stay tuned.

Diane Farsetta is the Center for Media and Democracy's senior researcher. She participated in the "stridently anti-American" National Conference on Media Reform in Minneapolis, on a panel titled, "The Changing Role of Media Critics." She can be reached at: diane@prwatch.org



 

 

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