home / subscribe / donate / books / t-shirts / search / links / feedback / events / faq


Inside the New Print Edition of Our Subscriber-Only Newsletter!

Drug Companies and Psychiatrists
Partners in Crime

Eugenia Tsao reports on the upcoming revision of one of the most important books in America, the Diagnostic and Statistical Manual of Mental Disorders. Here’s where the drug lords, the shrinks and the insurance companies collude in establishing hundreds of bogus psychic conditions requiring the psychotropic drugs from which they reap billions every year. There are about 250,000 migrant laborers in Israel, mostly from the Philippines and Thailand. Meanwhile tens of thousands of Palestinians can’t find work.  From Tel Aviv,  Yonatan Preminger reports on Israel’s vicious employment strategy.   Also in this latest newsletter Andrew Cockburn updates his CounterPunch world exclusive on how the U.S. has secretly helped build Pakistan’s nuclear arsenal. Get your new edition today by subscribing online or calling 1-800-840-3683 Contributions to CounterPunch are tax-deductible. Click here to make a donation. If you find our site useful please: Subscribe Now! CounterPunch books and t-shirts make great presents.

Order CounterPunch By Email For Only $35 a Year !

Meet & Debate (Perhaps Even Date) CPers Online at CounterPunch's New Facebook Page!

Today's Stories

July 9, 2009

Ronnie Cummings
How Industry Giants are Undermining the Organic Foods Movement

July 8, 2009

Saul Landau
In Amazonia

Dean Baker
The Green Shoots are Dead: Why the Economy Needs a Third Stimulus

Winslow T. Wheeler
Gates, Congress and the F-22

Eric Walberg
Obama in Russia

Ray McGovern
Is Texas Harboring a Torture Decider?

David Rosen
When Sadism Goes Systematic: Prison Rape as Policy

Dr. Mona El Farra
Gaza From a Distance

Ron Jacobs
McNamara and the Post: When Idiocy and Hubris Merge

Benjamin Dangl
High Stakes in Honduras

Alan Farago
How I Almost Pitched McNamara Into the Sea

Website of the Day
Ayatollah So

July 7, 2009

Alexander Cockburn
McNamara: From the Tokyo Firestorm to the World Bank

Uri Avnery
Israeli Court Rebukes Military

Brian M. Downing
Crossing the Helmand

Gary Leupp
Biden, Israel and Iran

Gregory A. Burris
My Brush With Homeland Security

David Macaray
When in Doubt, Blame a Labor Union

Laura Flanders
Obama Hushes Health Care Advocates

Alan Farago
Princple Over Principal

Greg Moses
Texas Patels Take Over Dallas Bank

Dan Bacher
Three Big Lies About the Peripheral Canal

Website of the Day
Tragedy at Toncontin

July 6, 2009

Patrick Cockburn
Saddam Hussein's FBI Interviews

Diana Johnstone
Zionist Fanatics Practice Serial Vandalism in Paris

Nikolas Kozloff
Honduran Coup to Venezuelan Coup: Same Old Globalizers and Torture School Grads

Gary Leupp
Operation Khanjar Begins

Jonathan Cook
Israel Calls on Ultra-Orthodox Jews to Stop "Arab Takeover"

Tim Wise
Of Fireworks and False Memories

Franklin Lamb
Cynthia McKinney and the Kidnapping of the Spirit of Humanity

Charles R. Larson
Sarah Palin, Plain and Tall

Carlos Benemann
California's Bingo Bondage: Getting Paid in IOUs

Shepherd Bliss
The Soulless Machine: Caught in the Cellphone Snare

Jerry Kroth
Stuart Levey and World War III

Karyn Strickler
A Fell-Swoop Moment Missed

Website of the Day
The Rise in Military-Backed Public Schools

July 3-5, 2009

Alexander Cockburn
Gob Smacked

Eamonn Fingleton
Detroit's Collapse: the Untold Story

Jeffrey St. Clair
Is the Bald Eagle Really Back?

Mike Whitney
Running on Empty

Pam Martens
The Parable of Michael Jackson's Debts

George Ciccariello-Maher
The Counter-Revolution Will Not be Tweeted

Paul Craig Roberts
The Big Whorehouse on the Potomac

Patrick Cockburn
The Haggling Over Iraqi Oil

Anthony DiMaggio
A Perilous Path: Iraq and the Language of De-Escalation

Roger Burbach
Honduran Coup: Target Left?

John Ross
Left's Grip on Mexico City Slips

Nikolas Kozloff
Meet Jim Demint: Coup Apologist

Gareth Porter
The Iran Canard

Andy Worthington
Finally, a Trial Date in the African Embassy Bombings Case

Saul Landau
Bad Times, Worse Habits

David Macaray
How We Spend Our Money

Adam Federman
The Recovery That Wasn't

Jane Slaughter Labor's Vague Rally for Health Care

Russell Mokhiber Black Caucus Muzzled on Israeli Kidnapping of McKinney

Robert Jensen
Beyond Independence

Robert Bryce
Hey, Paul Krugman, Here are 2.4 Billion More Climate Traitors

Belén Fernandez
The Situation in Honduras

Missy Comley Beattie
Would Jesus Pack Heat?

C. G. Estabrook
La Cina e Vicina

Stephen Martin
The Fog of Economic War

Charles R. Larson
Adichie on Her Own

Lorenzo Wolff
A Voice Like a Newsreel: the Soul of James Carr and the Civil Rights Movement

Kim Nicolini
The System That Hijacked New York

Poets' Basement
Farrelly, Kazak and Stadler

Website of the Weekend
Paul Krassner v. Larry King

July 2, 2009

Andrew Cockburn
The Wall Street White House

Nikolas Kozloff
Spinning the Honduran Coup

Wendell Potter
Obama's False Friends of Health Care Reform

Ellen Hodgson Brown
California's Empty Wallet

Christian Christensen Iran: Networked Dissent?

Patrick Irelan
Lost in Patagonia

Binoy Kampmark Returning Iraq

Nicola Nasser
Ethnic Cleansing as State Policy

Brian Tokar
Climate Bill: Cap(italize) and Trade(Off)

Dan Bacher
Panama Canal North?

Website of the Day
Scheuer on Immigration: "The only chance we have as a country right now is for Osama bin Laden to deploy and detonate a major weapon in the United States."

July 1, 2009

Vijay Prashad
Iran and Us

Alberto Vallente Thorensen
Why Zelaya's Actions Were Legal

Paul Craig Roberts
Pirates of the Mediterranean

Robert Weissman
150 Years

Manuel García, Jr.
The New Crisis in Aviation

Victor Figueroa-Clark / Pablo Navarrete
Honduras, a Coup With No Future

Norman Solomon
The NYT and Troop Deaths: Abstract Quality Journalism

Franklin Lamb
Remembering Amnon Kapeliouk

Martha Rosenberg
When Doctors Boo

Diane Rejman
Mothers and Military Lies

Website of the Day
The Color of the Race Problem is White

June 30, 2009

Michael Hudson
Debt Deflation Arrives

Esam Al-Amin
Iran and Washington's Hidden Hand

Benjamin Dangl
Showdown in Honduras

Jonathan Cook
Israeli Doctors Collude in Torture

Franklin Lamb
Hezbollah After the Elections

George Wuerthner
Beetle Hysteria ... Again: the Truth About Bugs, Fires and Ecosystems

Todd Gordon
Acceptable Versus Unacceptable Repression

Ron Jacobs
Mark Sanford, Sexual Liberation and LGBT Equality

Kenneth Libby
Conditions for Citizenship

Julian Vigo
Feeling Michael Jackson

Website of the Day
Inside the Mega-Churches

 

June 29, 2009

Ishmael Reed
The Persecution of Michael Jackson

Nikolas Kozloff
The Coup in Honduras: Obama's Real Message to Latin America?

Clifton Ross
Coups and Constitutions: From Bolivia to Honduras

Patrick Cockburn
Why Iraq is Now the Most Corrupt Country on the Planet

Uri Avnery
Between Tel Aviv and Tehran

Conn Hallinan
Dealing With North Korea: Why Threats and Sanctions Will Backfire

James G. Abourezk
Where the Money Isn't Going

Ralph Nader
The Holes in Obama's Financial Regulation Plan

Carol Miller
Why Fiscal Conservatives Should Love Medicare-for-All

Greg Moses
Jobs First

Website of the Day
Key Leaders of Honduran Coup Trained in the US

June 26-28, 2009

Alexander Cockburn
The Hate Crimes Bill: How Not to Remember Matthew Shepard

Jeffrey St. Clair
Meet the Retreads: Obama's Used Green Team

Doug Peacock
Elk River: History and the Yellowstone

Daniel Wolff
The Night Before: a Glimpse of the Lenape

Mike Whitney
What the Big Banks Have Won

John Ross
The New York Times and Stolen Elections

David Rosen
Cry, Hypocrite, Cry: the Tradition of Sex Scandals and American Politicians

Emily Ratner
Thoughts on Manhood From the Rafah Tunnel

Gareth Porter
Airstrike Report Belies "Blame Taliban" Line

Farid Marjai
Green, But Not Velvet

Nadia Hijab
The Rift in Iran: Memo to the "Do Something" Brigade

Paul Craig Roberts
Gun Control: What's the Agenda?

Fred Gardner
FDR's Real Defining Moment: Ending Prohibition

Carl Ginsburg
Obama's Father's Day

Paul Watson
Fear and Loathing in Madeira

David Ker Thomson
Nothing

Farzana Versey
The Man in the Mirror: Michael Jackson as Tramp

Geoff Berne
Obama and Charter Schools: The Showdown at Schottenstein

Todd Alan Price
Ohio: Birthplace of Charter Education ... and Opposition to It

Ramzy Baroud
People for Sale in a Hungry World

Jeff Sher
Health Care Showdown

Dr. Carol Paris Despite My Arrest by Max Baucus, I Will Continue to Advocate for Quality Health Care for All

Walter Brasch Adultery as Family Value?

Glen Johnson
The Village and the Wall

Charlotte Laws
Hold the MSG!

Charles R. Larson
Dickens in Morocco, Sort Of

Kim Nicolini
The Erasure of Art

David Yearsley
Yankee Prof Takes on Dallas

Lorenzo Wolff
When the Songs Remain the Same

Poets' Basement
Larson, Davies, McLellan and Gardner

Website of the Weekend
Kayakers vs. Shell Oil

June 25, 2009

Kathy Kelly
Now We See You, Now We Don't

Jack Bratich
You Provide the Tweets, We'll Provide the Info War: the Media and the Iranian Protests

Wendell Potter
The Health Insurance Industry v. Health Care Reform: a Former Insurance Industry Insider Tells All

Charles R. Larson
Don't Cry for Him, Argentina! GOP Sex Scandal of the Week

Alan Farago
The Tears of Mark Sanford

Jonathan Cook
Israeli Firms Accused of Profiting Off Holocaust

Gareth Porter
Khobar Bombings: Telltale Signs of Saudi Fraud

Bitta Mostofi /
Bill Quigley

"You Will Not Get Past Us"

David Macaray
Six Ways to Reinvigorate Labor

Mark Schuller
Haiti's Elections: "Beat the Dog Too Hard"

Website of the Day
Worst Slide Story

June 24, 2009

Andrew Cockburn
How the U.S. Has Secretly Backed Pakistan's Nuclear Program From Day One

Dean Baker
Making Financial Regulation Work

Andy Worthington
The Story of Abdul Rahim al-Ginco

James Bovard
Obama and the Torturers

Diana Gibson /
Ray McGovern
Torture Eats the Soul

P. Sainath
The Age of the Everyday Billionaire

Gareth Porter
Investigating the Khobar Tower Bombing: Why Was Al Qaeda Excluded From the Suspects List?

Robert Alvarez
The Department of Energy's Nuclear Albatross

Dave Lindorff
Medicare for All

Steven Colatrella Remembering Giovanni Arrighi

Website of the Day
Protest as Terrorism

 

June 23, 2009

David Price
Obama's Classroom Spies

Patrick Cockburn
Iraq Reels Toward a New Era

James Ridgeway /
Jean Casella
Bi-Partisan Bull on Health Care: Three Ex-Senators Get It Up for the Health Care Industry

Dave Lindorff
Using the Economic Crisis to Attack Workers

Carmelo Ruiz-Marrero
Puerto Rico: Biotech Island

Gary Leupp
Dennis Ross Moves to the White House

Brian M. Downing
The Erosion of the Mullahs' Monolith

Robert Bryce
Are Theocracies Doomed?

Nicholas Dearden
The G8 is Dead

Yousef Munayyer
Seeing Through Israeli Delay Tactics

Website of the Day
The Great White Father of America

June 22, 2009

Michael Hudson
Obama's (Latest) Surrender to Wall Street

Esam Al-Amin
What Actually Happened in the Iranian Presidential Election? A Hard Look at the Numbers

Chris Floyd
Dexter's Legions in Afghanistan

Jack Z. Bratich
The Fog Machine: Iran, Social Networks and Genetically Modified Grassroots Organizations

Atash Yaghmaian
We Children of the Revolution

Laura Carlsen
Victory in the Amazon

Paul Craig Roberts
The U.S. Regime-Change Recipe for Iran

Vijay Prashad
Gun v. Butter: Now You are Only Poor

Fred Gardner
Charles Lynch Gets a Year and a Day (No Thanks to Eric Holder)

Andy Thayer
The Blank Check: How We Got the Obama-DOMA Debacle

David Macaray
Unions and the Newspaper Crisis

Website of the Day
The Most Spied Upon Town in America?

 

June 19 - 21, 2009

Alexander Cockburn
I Become an American

Jeffrey St. Clair
Firebrand: Rod Coronado's Flame War

Patrick Cockburn
Who Will Control Iraq's Oil?

Al Giordano
What the Left Should be Learning From Iran

Henry A. Giroux
The Iranian Uprisings and the Challenge of the New Media

Anthony DiMaggio
The Electoral Façade

Paul Craig Roberts
Are the Iranian Protests Another US Orchestrated "Color Revolution?"

John Ross
46 Dead Mexican Toddlers: Sacrificed on the Altar of Neoliberalism

Gareth Porter
Spinning Civilian Deaths in Afghanistan

Carl Ginsburg
Obama's Bix Fix: Placating the Bankers, Again

Tommi Avicolli Mecca
40 Years After Stonewall: From Smash the Church to Going to the Chapel

Joe Bageant
Workers' Rights: No Balls, No Gains

Serge Halimi
Protectionism: We've Been Here Before

P. Sainath
Price of Rice, Price of Power in India

Jim Goodman
The Claim Deniers: Why the Health Insurance Industry Doesn't Deserve Our Trust

Dave Lindorff
Obama's Health Care Waterloo

Rannie Amiri
Bush Jumps Over Maine, Carter Lands in Gaza

Robert Fantina
Iran, Obama and McCain

Harvey Wasserman
Big Nuke's Radioactive Hoax in Impoverished Ohio

Walter Brasch
They Got Away With Murder: 12 Angry White People

David Ker Thomson
This Moment's Bill of Rights

Charles R. Larson
No Voice: Telling Her Mother's Story

David Yearsley
Escape From the Torture Chamber

Kim Nicolini
When the Closet is the Culprit

Ben Sonnenberg
Rossellini and the Art of Ambiguity

Poets' Basement
Beatty and Kowitt

Website of the Weekend
Grown in Yellowstone, Slaughtered in Montana

 

 

 

 

Bookmark and Share  

July 9, 2009

How Industry Giants are Undermining the Organic Movement

The Organic Monopoly and the Myth of "Natural" Foods

By RONNIE CUMMINS

After four decades of hard work, the organic community has built up a $25 billion “certified organic” food, farming, and green products sector. This consumer-driven movement, under steady attack by the biotech and Big Food lobby, with little or no help from government, has managed to create a healthy and sustainable alternative to America’s disastrous, chemical and energy-intensive system of industrial agriculture. Conscious of the health hazards of Big Food Inc., and the mortal threat of climate change and Peak Oil, a critical mass of organic consumers are now demanding food and other products that are certified organic, as well as locally or regionally produced, minimally processed, and packaged.

The Organic Alternative, in turn, is bolstered by an additional $50 billion in annual spending by consumers on products marketed as “natural,” or “sustainable.”  This rapidly expanding organic/green products sector--organic (4% of total retail sales) and natural (8%)--now constitutes more than 12% of total retail grocery sales, with an annual growth rate of 10-15%.  Even taking into account what appears to be a permanent economic recession and a lower rate of growth than that seen over the past 20 years, the organic and natural market will likely constitute 31-56% of grocery sales in 2020.  If the Organic Alternative continues to grow, and if consumers demand that all so-called “natural” products move in a genuine, third party-certified “transition to organic” direction, the U.S. will be well on its way to solving three of the nation’s most pressing problems: climate change, deteriorating public health, and Peak Oil.

Sales statistics and polls underline the positive fact that a vast army of organic consumers, more than 75 million Americans, despite an economic recession, are willing to pay a premium price for organic and green products. These consumers are willing to pay a premium because they firmly believe that organic and natural products are healthier, climate stabilizing, environmentally sustainable, humane for animals, and well as more equitable for family farmers, farmworkers, and workers throughout the supply chain.

Many of the most committed organic consumers are conscious of the fact that organic food and other products are actually “cheaper” in real terms than conventional food and other items—since industrial agriculture’s so-called “cheap” products carry hidden costs, including billions of dollars in annual tax subsidies, and hundreds of billions of dollars in damage to our health, the environment, and climate. Strengthening the argument for organic food and farming, scientists now tell us that it will take a massive conversion to organic agriculture (as well as renewable energy, sustainable housing and transportation) to drastically reduce climate-destabilizing greenhouse gases in the atmosphere to 350 parts per million and to cope with the advent of “Peak Oil,” the impending decline in petroleum and natural gas supplies.

Organic food and a healthy diet and lifestyle are obviously key factors in preventing chronic disease, restoring public health, and reducing out-of-control health care costs. While in 1970, U.S. health care spending appeared somewhat sustainable, totaling $75 billion, the Centers for Medicare and Medicaid Services project that by 2016, health care spending will soar to over $4.1 trillion, or $12,782 per resident.

Millions of health-minded Americans, especially parents of young children, now understand that cheap, non-organic, industrial food is hazardous. Not only does chemical and energy-intensive factory farming destroy the environment, impoverish rural communities, exploit farm workers, inflict unnecessary cruelty on farm animals, and contaminate the water supply; but the end product itself is inevitably contaminated. Routinely contained in nearly every bite or swallow of non-organic industrial food are pesticides, antibiotics and other animal drug residues, pathogens, feces, hormone disrupting chemicals, toxic sludge, slaughterhouse waste, genetically modified organisms, chemical additives and preservatives, irradiation-derived radiolytic chemical by-products, and a host of other hazardous allergens and toxins. Eighty million cases of food poisoning every year in the US, an impending swine/bird flu pandemic (directly attributable to factory farms), and an epidemic of food-related cancers, heart attacks, and obesity make for a compelling case for the Organic Alternative.

Likewise millions of green-minded consumers understand that industrial agriculture poses a terminal threat to the environment and climate stability. A highly conscious and passionate segment of the population are beginning to understand that converting to non-chemical, energy-efficient, carbon-sequestering organic farming practices, and drastically reducing food miles by relocalizing the food chain, are essential preconditions for stabilizing our out-of-control climate and preparing our families and communities for Peak Oil and future energy shortages.

Decades of research confirm that organic agriculture produces crop yields that are comparable (under normal weather conditions) or even 50-70% superior (during droughts or excessive rain) to chemical farming. Nutritional studies show that organic crops are qualitatively higher in vitamin content and trace minerals, and that fresh unprocessed organic foods boost the immune system and reduce cancer risks. And, of course climate scientists emphasize that organic agriculture substantially reduces greenhouse pollution. Organic farms use, on the average, 50% or less petroleum inputs than chemical farms, while generating drastically less greenhouse gases such as methane and nitrous oxide. Moreover diverse, multi-crop organic farms sequester enormous amounts of CO2 in the soil. Agronomists point out that a return to traditional organic farming practices across the globe could reduce greenhouse gas pollution by 40%. In other words, America and the world desperately need an Organic Revolution in food and farming, not only to salvage public health and improve nutrition, but also in order to literally survive in the onrushing era of Peak Oil and climate change.

Scientists, as well as common sense, warn us that a public health Doomsday Clock is ticking. Within a decade, diet and environment-related diseases, including obesity, diabetes, heart disease, and cancer—heavily subsidized under our Big Pharma/chemical/genetically engineered/factory farm system—will likely bankrupt Medicare and the entire U.S. health care system.

Likewise, climate chaos and oil shortages, unless we act quickly, will soon severely disrupt industrial agriculture and long-distance food transportation, leading to massive crop failures, food shortages, famine, war, and pestilence. Even more alarming, accelerating levels of greenhouse gases (especially from cars, coal, cattle, and related rainforest and wetlands destruction) will soon push global warming to a tipping point that will melt the polar icecaps and unleash a cataclysmic discharge of climate-destabilizing methane, fragilely sequestered in the frozen arctic tundra.

If we care about our children and the future generations, we obviously must reverse global warming, stabilize the climate, and prepare for petroleum shortages and vastly higher oil prices. The only way to do this is to reduce greenhouse gas pollution by 90% by 2050, by shifting away from petroleum and coal-based energy to radical energy conservation and making a transition to renewable solar and wind power—not only in transportation, housing, and industry, but in farming, food processing, and food distribution as well.

In the food sector, we cannot continue to hand over 88% of our consumer dollars to out-of-control, chemical-intensive, energy-intensive, greenhouse gas polluting corporations and “profit at any cost” retail chains such as Wal-Mart. The growth of the Organic Alternative is literally a matter of survival. The question then becomes how (and how quickly) can we move healthy, organic, and “natural” products from a 12% market share, to becoming the dominant force in American food and farming. This is a major undertaking, one that will require a major transformation in public consciousness and policy, but it is doable, and absolutely necessary.

But before we overthrow Monsanto, Wal-Mart, and Food Inc., we need to put our own house in order. Before we set our sights on making organic and “transition to organic” the norm, rather than the alternative, we need to take a closer, more critical look at the $50 billion annual natural food and products industry. How natural is the so-called natural food in our local Whole Foods Market, coop, or grocery store? Is the “natural” sector moving our nation toward an organic future, or has it degenerated into a “green washed” marketing tool, disguising unhealthy and unsustainable food and farming practices as alternatives. Is “natural” just a marketing ploy to sell conventional—unhealthy, energy-intensive, and non-sustainable food and products at a premium price?

The Myth of Natural Food, Farming, and Products

Walk down the aisles of any Whole Foods Market (WFM) or browse the wholesale catalogue of industry giant United Natural Foods (UNFI) and look closely. What do you see? Row after row of attractively displayed, but mostly non-organic “natural” (i.e. conventional) foods and products. By marketing sleight of hand, these conventional foods, vitamins, private label “365” items, and personal care products become “natural” or “almost organic” (and overpriced) in the Whole Foods setting. The overwhelming majority of WFM products, even their best-selling private label, “365” house brand, are not organic, but rather the products of chemical-intensive and energy-intensive farm and food production factories. Test these so-called natural products in a lab and what will you find: pesticide residues, Genetically Modified Organisms, and a long list of problematic and/or carcinogenic synthetic chemicals and additives. Trace these products back to the farm or factory and what will you find: climate destabilizing chemical fertilizers, pesticides, fungicides, herbicides, and sewage sludge—not to mention exploited farm workers and workers in the food processing industry. Of course there are many products in WFM (and in UNFI’s catalogue} that bear the label “USDA Organic.” But the overwhelming majority of their products, even their best selling private label, “365,” are not.

What does certified organic or “USDA Organic” mean? This means these products are certified 95-100% organic. Certified organic means the farmer or producer has undergone a regular inspection of its farm, facilities, ingredients, and practices by an independent Third Party certifier, accredited by the USDA National Organic Program (NOP). The producer has followed strict NOP regulations and maintained detailed records. Synthetic pesticides, animal drugs, sewage sludge, GMOs, irradiation, and chemical fertilizers are prohibited. Farm animals, soil, and crops have been managed organically; food can only be processed with certain methods; only allowed ingredients can be used.

On the other hand, what does “natural” really mean, in terms of farming practices, ingredients, and its impact on the environment and climate?

To put it bluntly, "natural," in the overwhelming majority of cases is meaningless, even though most consumers do not fully understand this. Natural, in other words, means conventional, with a green veneer. Natural products are routinely produced using pesticides, chemical fertilizer, hormones, genetic engineering, and sewage sludge. Natural or conventional products—whether produce, dairy, or canned or frozen goods are typically produced on large industrial farms or in processing plants that are highly polluting, chemical-intensive and energy-intensive. “Natural,” "all-natural," and “sustainable,” products in most cases are neither backed up by rules and regulations, nor a Third Party certifier. Natural and sustainable are typically label claims that are neither policed nor monitored. (For an evaluation of eco-labels see the Consumers Union website http://www.eco-labels.org). The USDA’s Food Safety and Inspection Service provides loose, non-enforced guidelines for the use of the term "natural" on meat--basically the products cannot contain artificial flavors, coloring, or preservatives and cannot be more than minimally processed.

On non-meat products, the term natural is typically pure propaganda. Companies (like Whole Foods Market or UNFI) are simply telling us what we want to hear, so that we pay an organic or premium price for a conventional product. Perhaps this wouldn’t matter that much if we were living in normal times, with a relatively healthy population, environment, and climate. Conventional products sold as natural or “nearly organic” would be a simple matter of chicanery or consumer fraud. But we are not living in normal times. Pressuring natural and conventional products and producers to make the transition to organic is a matter of life or death. And standing in the way of making this great transition are not only Fortune 500 food and beverage corporations, Monsanto, and corporate agribusiness, as we would expect, but the wholesale and retail giants in the organic and natural products sector, UNFI (United Natural Foods) and Whole Foods Market (WFM).

UNFI & Whole Foods: Profits at Any Cost

UNFI and Whole Foods Market are the acknowledged market and wholesale distribution leaders in the $70 billion organic and natural foods and products sector. Companies or brands that want to distribute their products on more than just a local or regional basis must deal with the near-monopoly wholesaler, UNFI, and giant retailer WFM. Meanwhile retailers in markets dominated by Whole Foods have little choice but to emulate the business practices of WFM—i.e. sell as many conventional foods, green washed as “natural,” as possible. Unfortunately neither UNFI and Whole Foods are putting out the essential message to their millions of customers that expanding organics is literally a matter of life or death for public health, climate, and the environment. Neither are leading the charge to double or triple organic food and farming sales by exposing the myth of natural foods, giving preference to organic producers and products, and pressuring natural brands and companies to make the transition to organic. Neither are the industry giants lobbying the government to stop nickel and dime-ing organics and get serious about making a societal transition to organic food and farming. The reason for this is simple: it is far easier and profitable for UNFI and WFM to sell conventional or so-called natural foods at a premium price, than it is to pay a premium price for organics and educate consumers as to why “cheap” conventional/natural food is really more expensive than organic, given the astronomical hidden costs (health, pollution, climate destabilization) of conventional agriculture and food processing.

UNFI has cemented this “WFM/Conventional as Natural” paradigm by emulating conventional grocery store practices: giving WFM preferential prices over smaller stores and coops—many of whom are trying their best to sell as many certified organic and local organic products as possible. Compounding this undermining of organics is the increasing practice among large organic companies of dropping organic ingredients in favor of conventional ingredients, while maintaining their preferential shelf space in WFM or UNFI-supplied stores. In other words the most ethical and organic (often smaller) grocers and producers are being discriminated against. WFM also demands, and in most cases receives, a large quantity of free products from producers in exchange for being distributed in WFM markets.

The unfortunate consequence of all this is that it’s very difficult for an independently-owned grocer or a coop trying to sell mostly organic products to compete with, or even survive in the same market as WFM, given the natural products “Sweetheart Deal” between UNFI and WFM. As a consequence more and more independently owned “natural” grocery stores and coops are emulating the WFM model, while a number of brand name, formerly organic, companies are moving away from organic ingredients (Silk soy milk, Horizon, Hain, and Peace Cereal for example) or organic practices (the infamous intensive confinement dairy feedlots of Horizon and Aurora) altogether, while maintaining a misleading green profile in the UNFI/WFM marketplace. Other companies, in the multi-billion dollar body care sector for example, are simply labeling their conventional/natural products as “organic” or trade-marking the word “organic” or “organics” as part of their brand name.

The bottom line is that we must put our money and our principles where our values lie. Buy Certified Organic, not so-called natural products, today and everyday. And tell your retail grocer or coop how you feel. Please join thousands of other Organic Consumers and send a message to Whole Foods and UNFI today.

Ronnie Cummins is director of the Organic Consumers Alliance. He can be reached at: ronnie@organicconsumers.org.

 

 

 

 

 

 

 

 

 

Now Available from CounterPunch Books!

Yellowstone Drift:
Floating the Past
in Real Time

by John Holt
Introduction by Doug Peacock


Click here to Buy!

Spell Albuquerque:
Memoir of a
"Difficult Student"

By Tennessee Reed

Waiting for Lightning
to Strike:
The Fundamentals

of Black Politics
Kevin Alexander Gray

Click Here to Buy!

"The Case Against Israel"
Michael Neumann's Devastating Rebuttal of Alan Dershowitz

Click Here to Buy!

The Inside Story of the Shannon Five's Smashing Victory Over the
Bush War Machine

By Harry Browne

Born Under a Bad Sky:
Notes from the Dark Side

of the Earth
By Jeffrey St. Clair

RED STATE REBELS:
Tales of Grassroots Resistance from the Heartland

Edited by
Jeffrey St. Clair
and Joshua Frank


How the Press Led
the US into War


Buy End Times Now!
New From
CounterPunch Books
The Secret Language
of the Crossroads:
HOW THE IRISH
INVENTED SLANG
By Daniel Cassidy
WINNER OF THE
AMERICAN BOOK AWARD!

Click Here to Buy!


Saul Landau's Bush and Botox World with a Foreword by Gore Vidal

Click Here to Order!
 
Grand Theft Pentagon
How They Made a Killing on the War on Terrorism

 

 
 

 

 
 

 

 


The Occupation
by Patrick Cockburn

 
 

Humanitarian Imperialism
By Jean Bricmont
 

 
 

CITY BEAUTIFUL
By Tennessee Reed