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Israel's Very Dangerous Gamble

STEPHEN GREEN reports on the real motivations behind Israel's MISSILE STRIKE on SYRIA. PETER MONTAGUE on the NUCLEAR RENAISSANCE or How the Nuke Industry is using Gore's Prize and Global Warming to Plot Its Big Comeback. WILLIAM BLUM on the DEVALUING of "ANTI-SEMITE" or How to Make a Term Meaningless. Get your copy today by subscribing online or calling 1-800-840-3683 Remember contributions to CounterPunch are tax-deductible. Click here to make a donation. If you find our site useful please: Subscribe Now

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"Imperial Crusades: a Diary of Three Wars" by Cockburn and St. Clair

Academy Award Winning Documentary Film-maker Corinne Marrinan in Portland!

Today's Stories

October 20 / 21, 2007

Alexander Cockburn
The Man Who Builds Hillaryworld

October 19, 2007

John Ross
Che's Mexican Legacy

Sheldon Rampton
Shared Values Revisited: a Case Study in the Limits of Propaganda

Rahul Mahajan
A Tale of Two Atrocities: Blackwater and Haditha

Devra Davis
Deadly Secrets: Chemical Pollution and Cancer

Christopher Brauchli
Blasphemous Science

Wadner Pierre
Haiti After the Deluge

Bill Quigley
Jailed for Justice

Website of the Day
Textbook Sticker Shock

 

October 18, 2007

Saree Makdisi
Academic Freedom is at Risk

Meg Dwyer
What I Learned from 9/11: Who Wouldn't Want Us Dead?

Alevtina Rea
Sketches of Russian Life

Norman Solomon
The United States of Violence

Kristoffer Larsson
Something is Rotten in Sweden

Harvey Wasserman
Nukes are Back and So are We

Website of the Day
Eve Ensler: "A Filibuster Would Stop This War"

 

October 17, 2007

Steve Niva
Counter-Insurgency, American-Style

Andy Worthington
The Case of Mohamed Jawad

Alan Farago
The Credit Shock

Russell Mokhiber
The New Billionaire-Criminal Class

Sharon Smith
Democrats, AWOL When It Mattered

Mike Whitney
Time for the Banks to Face the Hangman

Robert Fantina
Iraq, Iran and the US: Business as Usual

Chris Irwin
Where Have All the Rednecks Gone?

Website of the Day
Sex Ed at Oral Roberts University

October 16, 2007

Peter Linebaugh
Doris Lessing and the Dynamite Prize

Paul Findley
Follow the Leader: The Open Secret About the Israel Lobby

Robert Bryce
Inconvenient Corrections: Al Gore's Wacky Facts

Uri Avnery
The Mother of All Pretexts

Paul Craig Roberts
The Iraqi Genocide

Ray McGovern
What Did Nancy Pelosi Know About NSA Spying and When Did She Know It?

Norman Solomon
The Pro-War Undertow of the Blackwater Scandal

Martha Rosenberg
The Curse of Cymbalta

William S. Lind
Out of the Frying Pan

Joel S. Hirschborn
Time to Boycott Voting

Website of the Day
Pipeline Through Paradise: Big Oil's Arctic Play

 

October 15, 2007

Gary Leupp
Response to an Angry Marine

Andy Worthington
A Gitmo Detainee Finally Gets a Break

Heather Gray
Al Krebs, a Fighter for Family Farmers

John Walsh
Blacks Turn Against the War: Why Won't Liberals Join Them?

Joshua Frank
Nobel Gore?

Dave Lindorff
Slaughter of the Innocents in Iraq

Matt Vidal
Squaring the Circle on Children and Health Care

Ali Khan
Pakistan's Constitutional Mess

Sen. Russ Feingold
The CIA's Detention and Interrogation Program

Johnny Barber
The Balm of a Peace Process Infuses the War on Terror

Website of the Day
The Real Gore

October 13 / 14, 2007

Alexander Cockburn
Al Gore's Peace Prize

Wajahat Ali
Privatizing Terror, Outsourcing Diplomacy: an Interview with P. W. Singer

Jeffrey St. Clair
A Half Mile of Hell

Ralph Nader
Impeachment, Cowardice and the Democrats

David Heleniak
Gitmo at Home

Laura Carlsen
Plan Mexico and the Billion Dollar Drug Deal

Brian Cloughley
The Flat Drug World

Richard Rhames
Here Come the "Bankrupted Social Security" Scamsters, Again

Ron Jacobs
For the Sake of a Future

Fred Gardner
The Overrated Importance of Being "On Message"

John Ross
The Betray Us Flap

Russell Hoffman
Another Pro Nuker Wins the Peace Prize

Missy Beattie
Will Someone Please Give Lou Dobbs a Lobotomy?

Poets' Basement
Gibbons, Buknatski and Ford

Website of the Day
"Psychokiller", the Blackwater Version


October 12, 2007

Cindy Sheehan
Leadership Void

Brendan Cooney
Washington's Holocaust Deniers

Alan Farago
Gore Still Lost Florida

Jan Oberg
Gore's Peace Prize, a Grand Misjudgment

M. Shahid Alam
The Mercenary State: Pakistan's Killer Elites

David Macaray
Lies About Teachers and Unions

Julia Kendlbacher
Urban Legend, We Love Our Forest People

Peter Rost, MD
Drug Money and the Clinton Campaign

Website of the Day
Nader Live: "Things are a Lot Worse Than We Thought"


October 11, 2007

Al Giordano
Bill Clinton as Ambassador to the World?

Saul Landau
Killing for Profit: Blackwater in Iraq

Jacob G. Hornberger
The Failed Legacy of Interventionism

William S. Lind
The Iraq Mirage

Joshua Frank
Big Sky Rebels

Josh Mahan
Colorado River Blues

Pat Williams
Where Are You, Paul Wellstone?

 

 

October 10, 2007

Michael Yates
Travels Across Greenspan's America

Gary Leupp
Spreading Awareness or Smearing a Religion?

David Macaray
How Wal-Mart Can be Beaten

Alan Farago
Corruption and the Law of Intended Consequences

Tom Clifford
Homeless in Their Own Land: Iraq's Deepening Refugee Crisis

Col. Douglas MacGregor
Washington's War

Sunsara Taylor
Nooses at Columbia

George Wuerthner
Behind the Bovine Curtain

Roxanne Dunbar-Ortiz
Indigenous Peoples' Day

Michael Dickinson
Forgetting Lennon's Birthday

Website of the Day
Paying for War

 

October 9, 2007

Paul Craig Roberts
Blinded by Ideology: Cato, Trade and Outsourcing

Andy Worthington
Fourth Whistleblower Rocks Guantánamo

Alan Farago
The Fall of Florida's Largest Land Developer

Brian Eno
Exporting Democracy with Missiles

David Rovics
The RIAA vs. the World

Farzana Versey
Two Lovers and the Funeral of Secularism

Andrew Buncombe
and Omar Waraich
Musharraf's Landslide

Website of the Day
Romney and the Wheelchair Bound Medical Marijuana Patient

 

October 8, 2007

David Macaray
Lesbians for Hillary? or Teamsters for Hillary?

Jeff Ballinger
Nike, Steroids and Marion Jones

Brian Eno
This Ban Won't Stop Us

Christopher Brauchli
Translating Bush

Louay Safi
End the Disgrace of Guantánamo

Matt Reichel
Homocide by Cops at the Phoenix Airport

Dave Lindorff
Finally, A Good Day for the Constitution

Thomas P. Healy
The Politics of Mercury Pollution

Martha Rosenberg
E. Coli Spreading Slaughter Allowed to Stay Open

Richard Rhames
A Democrat's Lament

Website of the Day
Not All Italians Love Columbus

 

October 6 / 7, 2007

Alexander Cockburn
A Rainbow Over a Graveyard

Norman Finkelstein
Jeffrey Goldberg's Prison

James Bovard
Are Presidents Entitled to Kill Foreigners?

Patrick Cockburn
The Invasion of Afghanistan, Six Years Later

Jeffrey St. Clair
At Disaster Falls

Ralph Nader
Where Are the Lawyers of America?

Ray McGovern
So Who's Afraid of the Israel Lobby?

Saul Landau
A River Runs Through It

Ben Tripp
Bring on the Next War!

Terry Lodge
The Grateful Dead Body Parts Delivered to Your Door Reform Act

Seth Sandronsky
Market Mystification and the Liberal Virus

Kevin Funk / Steve Fake
Divestment and Darfur

Missy Beattie
In the Custody of Bush and Cheney

Website of the Weekend
Snoop Dogg vs. Bill O'Reilly

 

October 5, 2007

Andy Worthington
The Anonymous Victims of Guantánamo

David Macaray
De-Skilling America's Labor Force

Lee Sustar
The Democrats and Iran: Can They Sink Any Lower?

Dan La Botz
Cincinnati Six Years After the Killings and the Riots

Aaron Hess
Hate Week Comes to Campus

William A. Cook
Unmasking AIPAC

Website of the Day
Range of Memory

 

October 4, 2007

Uri Avnery
The Power of the Israel Lobby

Dave Marsh
Dick Cheney, a Eulogy

Valerio Volpi
How Italy Became a Launching Pad for the US Military

Cecilie Surasky
Dissenting at Your Own Risk

Dave Lindorff
Remaking Iraq, as Vietnam

Norman Solomon
Sputnik, 50 Years Later

Laura Carlsen
Costa Rica and CAFTA: Memo Reveals Manipulation Scheme

Walter Brasch
When Compassion Fails: Bush and the Children's Health Act

Ben Terrall
Haitian Human Rights Advocate Kidnapped

William S. Lind
Beyond the OODA Loop

Website of the Day
Musicians in Handcuffs

 

October 3, 2007

Vijay Prashad
Gang of Four

Anita Sinha
Black Ties and Bulldozers in New Orleans

Winslow T. Wheeler
Posturing at the Petraeus Hearings: Where was the Oversight?

Sharon Smith
The Kucinich Quandary

Jeff Leys
Our Bonhoeffer Moment

Sen. Russ Feingold
We Must End This Tragedy

Mohamad Bazzi
Playing Into the Hands of Ahmadinejad

Brenda Norrell
A Cry from the Top of the World

Robert Weissman
No Sex, Still a Scandal at the IMF

Website of the Day
Jena by Mellencamp

 

October 2, 2007

Ibrahim Warde
Logical Lies About Bin Laden's Wealth

Gary Leupp
"I Hate All Iranians": Frank Talk from a Defense Dept. Official

David Macaray
The Hunt for a Blue November: In Pursuit of the Labor Vote

Conn Hallinan
Religion and Foreign Policy

John Ross
The Great American Chess Match

Alan Farago
Ripping Off Miami's Poor

Sonja Karkar
The Right to Exist: States or People?

Niranjan Ramakrishnan
The Meteor and the Mahatma

Website of the Day
Grandin on Che's Legacy

 

October 1, 2007

Al Giordano
The Clinton Campaign's Reckless Race for Big Money Donors

Paul Craig Roberts
From Burma to Iraq: Hypocrisy Rules the West

Moshe Adler
The Crimes of Microsoft

Ingmar Lee
My Kayak Journey Down the Wild Pacific Coast

John V. Walsh
Ahmadinejad is Not My Enemy

Norman Solomon
Political Science and Truth of Consequences

Roger Burbach
Historic Victory in Ecuador for the Left

Ramzy Baroud
The Politics of Assassination

Stephen Lendman
The Maestro of Misery: Greenspan's Dark Legacy

Susie Day
Honey, I Shrank the Military!

Website of the Day
Letters from Fort Lewis Brig

 

September 29 / 30, 2007

Alexander Cockburn
Clinton Time: Do We Set Our Clocks Forward or Back?

Uri Avnery
So What About Iran?

Andrew Cockburn
Iraq's WMD Myth: Why Clinton is Culpable

Jeffrey St. Clair
Through the Gates of Lodore

Wajahat Ali
The Good, the Bad and the Iraqi

Andy Worthington
The Curse of the Military Commissions

Don Santina
Ethnic Cleansing in San Francisco

Ralph Nader
Free Lunches, for Corporations!

Fred Gardner
The Man Behind the MoveOn Ad

Seth Sandronsky
The US Economy Since 1980

Gideon Levy
The Children of 5767

William S. Lind
A Ticking Bomb

Reza Fiyouzat
An Anti-Imperialist Case Against a Nuclear Iran

Richard Rhames
Wag the Tail, Frag the Dog

David Michael Green
Buyer's Remorse: Their Purchase, Our Regret

Zach Mason
Hate and Hope in Herndon

Poets' Basement
Gibbons, Ali, Davies and Suss

Website of the Weekend
Domestic Crusaders

 

 

September 28, 2007

Kathleen and Bill Christison
The Teflon Alliance with Israel

Roberto J. González /
David H. Price

When Anthropologists Become Counter-Insurgents

Saul Landau
September, the Cruelest Month in Chile

Tom Clifford
Burma by the Numbers

Christopher Brauchli
Of Toxic Almonds and Bad Beef

Martha Rosenberg
Spinning Suicide Statistics

Dave Zirin
Soldier in Winter: John Carlos Speaks Out on the Jena 6

Laray Polk
Bush Library or Lockbox?

Binoy Kampmark
When Reagan Turned Brown

James McEnteer
Hell, Columbia: an Academic Hotshot Introduces a Petty Tyrant

Website of the Day
Concerned Anthropologists

 

September 27, 2007

Alan Farago
Housing Market Crashes and Burns

Andy Worthington
A Bad Week at Guantánamo

Jonathan Cook
Why Did Israel Attack Syria?

William Hughes
Billy Graham, a Prince of War Exposed

Ray McGovern
Bush, Oil and Moral Bankruptcy

Ron Jacobs
Joe Biden's Plan to Chop Up Iraq

Dave Lindorff
Quit the Party! Join the Mass Resignation Movement!

Joshua Frank
Pruning the Green Party

Anne Dachel
The CDC, Vaccines and Autism

Website of the Day
The God-O-Meter

 


September 26, 2007

Bill Quigley
HUD's Home Wreckers

Paul Craig Roberts
A Pandemic of Police Brutality

Jeff Kisseloff
Still Smearing Alger Hiss

China Hand
Is China the True Target of Financial Sanctions Against Iran?

Behzad Yaghmaian
At the Gates of Paradise

Sonja Karkar
The Quality of Mercy in Gaza

Mike Ferner
Interrupting the Empire, 30 Seconds at a Time

Col. Dan Smith
Freedom to Speak, Freedom to Learn

Clifton Ross
Bollinger's Barbarous and Ignorant Speech

Brenda Norrell
A Meeting of Indigenous Peoples in Caracas

Website of the Day
The Smearing of Jean Maria Arrigo, a Psychologist Opposed to Torture

 

September 25, 2007

Nicole Colson
On the March Against Racism

Uri Avnery
Foam on the Water

Brendan Cooney
Ahmadinejad on Broadway: Free Speech? Arrest Him!

Harry Browne
Bruce Springsteen Comes Home ... to Hell

Marjorie Cohn
The Drift Toward War with Iran

David Macaray
The UAW-GM Strike: the Long Knives are Already Out

Ralph Nader
Hypocrisy and Inverted Priorities in Congress

Dan Bacher
Schwarzenegger, the Climate Change Hypocrite

Anthony Papa
Perverted Justice & America's Drug Laws

Christopher Ketcham
All Politicos Now Classed as Sexual Deviants

Website of the Day
John Waters on Free Speech

 

September 24, 2007

George Ciccariello-Maher
Racist Violence from Jena to Oakland

Saree Makdisi
The War on Gaza's Children

David Keen
Action-as-Propaganda: Learning About the Iraq War from Hannah Arendt

Sherwood Ross
Just How Powerful is the Israel Lobby? Only Cheney Knows for Sure

Ron Jacobs
Greenspan's Open Secret

Donna Saggia
The Cult of the Military and the Decline of Democratic Values

Mike Ferner
Free Speech Takes a Capitol Beating

Malini Johar Schueller
Norman Hsu is a Model Minority

Monique Dols
and Dylan Stillwood
Ahmadinejad and Columbia

Website of the Day
The Promotion


September 22 / 23, 2007

Alexander Cockburn
On Naomi Klein's "The Shock Doctrine"

Jennifer Loewenstein
Beneath the Hideous Veneer of Security

Linn Washington, Jr.
The Injustice in Jena: Prosecutorial Misconduct More Dangerous Than Racism

Jeffrey St. Clair
Going Down in Dinosaur: Oil, Dams and Whitewater (Part One)

Alan Farago
Genuflecting to China

Brian Cloughley
Of Hate, Hubris and Atrocities

Robert Fantina
The Deadly Pattern of US Imperialism

Roxanne Dunbar-Ortiz
Land Tenure and Resistance in New Mexico

Jason Hribal
Fear of an Animal Planet

David Rosen
Slugger Sex: Athletes, Violence and Male Sexuality

Mike Whitney
The Era of Global Financial Instability

John V. Walsh
Who Will Lead a Filibuster of the Iraq War Spending Bill?

Dave Lindorff
Why Aren't We Banning Blackwater Here?

David Michael Green
Hiding Behind a Camouflage Skirt

Fred Gardner
Claudia Jensen (Look Back in Anger)

Cassandra Jones
Support Our Mercenaries

Roger van Zwanenberg
Pluto Press Under Attack by Israel Lobby

Poets' Basement
Buknatski, Davies and Ford

Website of the Weekend
"For the Bible Tells Me So"

 

September 21, 2007

Karim Makdisi
Letter from Lebanon

M. Shahid Alam
A History of Violence

Alan Farago
Who Will Buy My House?

Joshua Frank
The Demise of the Congressional Black Caucus

Dave Zirin
Notre Dame and the Economy of Sports

Kenneth Couesbouc
A Short History of Lending and Borrowing

Dr. Steffie Woolhandler and Dr. David Himmelstein
Mass Health Care Failure

Ben Terrall
The Streets of San Francisco: Where Impeachment is Taken Seriously--By Everyone But Pelosi

Steve Fournier
Ex-Dems, Sign Up Here

Frederico Fuentes, et al
Voices in Defense of Bolivia

Website of the Day
Sabra and Shatila, Remembered

 

September 20, 2007

Kathleen Christison
Whatever Happened to Palestine?

Zoltan Grossman
An Endless Occupation?

Paul Craig Roberts
As the Empire Slips: Greenspan and the Economy of Greed

Stan Cox
and Wes Jackson
Carbon-Free and Still Wrecking the Planet

Russell Mokhiber
AARP to Kucinich: Drop Dead

Charles Modiano
Jim Crow's Children: the Jena 6, Shaquanda Cotton and Blog Power

Raymond J. Lawrence
Bush's Worrisome Use of Religion

Brendan Cooney
Body-Snatched Nation

Website of the Day
Mind Control for Breakfast

 

September 19, 2007

Paul Craig Roberts
Why Did Senator John Kerry Stand Idly By?

Paul Krassner
The Power of Laughter

Sgt. Martin Smith
The New Private Warriors: Blackwater in Iraq

Seth Sandronsky
Living in a Dilapidated Market: To Rent or Own?

Claud Cockburn
Looking back at the Great Crash

Victoria Buch
Israel's Agenda for Ethnic Cleansing and Transfer

Robert Weissman
Oil Warriors: From Greenspan to Kissinger

Mike Ferner
Can We Talk?

Dan Bacher
Schwarzenegger's $9 Billion Boondoggle for Big Water

Website of the Day
Housing Cost Calculator

 

September 18, 2007

Mike Whitney
U.S. Banks Brace for Storm Surge as Dollar and Credit System Reel

Alan Farago
Interviewing Alan Greenspan: How 60 Minutes Blew It

John Ross
America's Great Wall:
Where Will the Workers Go
When They Finish It?

Ron Jacobs
Nooses Hung From Jena, La. to College Park, Md.

Alex Doherty
Britain's 9/11 "Truth Movement": Who's Responsible?

September 17, 2007

Marjorie Cohn
Erwin Chemerinsky and the Post-9/11 Attack on Academic Freedom

Paul Craig Roberts
Conservatism Isn't What It Used to Be

Ricardo Alarcón
The Return of C. Wright Mills Amid the Dawn of a New Era

Marc Levy
Fake Vets Chasing Fame

Eva Liddell
In 1969 We Already Knew What 2007 Would Look Like

Website of the Day
Propaganda: Your Job in Germany. Directed by Frank Capra, and written by Theodor Geisel

Sept. 15-16, 2007

Alexander Cockburn
The General Came to Washington

Vicente Navarro
How the U.S. Schemed Against Spain's Transition from Dictatorship to Democracy

Mike Whitney
Plummeting Dollar, Credit Crunch

Herman Mindshaftgap
Has There Ever Been a Surge? If so, Has it a Future?

Ellen Cantarow
Girls! Music! Palestine!

Jordan Flaherty
K-Ville: Fox's New Paean to the N.O.P.D.

Zachary Hurwitz
Julio Cusurichi on Amazonian Development

September 14, 2007

Debbie Nathan
New York Times reporter was a member of an illegal underage porn site, claims he was only "posing as online predator"

Franklin Lamb
Sabra-Shatilla, 25 Years Later

Patrick Cockburn
Greet Bush and Die: The Killing of Abu Risha

Farzana Versey
The World's Richest Muslim Tycoon

Alan Farago
This is Florida, Epicenter of the Housing Bust and of Public Corruption

Hank Edson
Bill's New Book is Giving Me a Headache

September 13, 2007

Patrick Cockburn
Petraeus Confided Presidential Ambitions to Iraqi Official

Scott Vest, former Air Force Captain at Minot
The Barksdale Nukes

Andy Worthington
Guantánamo: "Ghost" Prisoners Speak At Last

Michael Baney
Mr. Fixit of Quake-Stricken Peru Has Death Squad Past

Dr. Susan Block
Is U.S. Run by Secret Homintern?

September 12, 2007

Paul Craig Roberts
American Economy: RIP

Stan Goff
The Petraeus Report

William Blum
When Soldiers Mutiny...Only Those Fighting the War Can End It.

Manuel Garcia
Forgetting 9/11

Debbie Nathan
Why One Sex Survey Didn't Make the Big Time

 

 

 

 

 

 

 

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Weekend Edition
October 20 / 21, 2007

CounterPunch Diary

The Man Who Builds Hillaryworld

By ALEXANDER COCKBURN

The pollster and immensely influential tactical adviser at Hillary Clinton's elbow is Mark Penn. Penn's polling played a crucial role in Bill Clinton's recovery from the nadir of 1994, when he joined Team Clinton as part of the rescue party summoned by Hillary Clinton and headed by Dick Morris. Penn has been joined at the hip politically to Mrs Clinton ever since, as a prime adviser of her successful senate bid and now in her drive to capture the Democratic presidential nomination.

To find out what Penn and hence Mrs Clinton deems worthy of note about the state of he naion we can now turn to Penn's new book, Microtrends.*

Penn's America is a bright-eyed, mostly upbeat world. As he bowls along, Penn tosses market-researched stats and polling data like confetti and soon the reader is spattered with golly-gee micro-measurements: growing number of home knitters ("knitting is very hip"), decline of baseball fans, burgeoning vegan children, rise of women archers, longer best-selling books, more college-educated nannies, a surge in employees in the non-profit sector, more kids who are cross-dressers and who, Penn says brightly, "are triggering a large, new tolerance movement in schools and communities."

There are no Columbines in Mr Penn's index, no Goths intolerantly spraying the schoolyard with machine-gun fire. Why look on the dark side when Penn's researchers excavate the news that there are more left-handers, hence - Penn boldly claims--the probability of more da Vincis. Now that's a microtrend worth savoring! The factoid lies on the page, awaiting an entrepreneur and a business plan. Will some niche 'trep (teen entrepreneur--a microtrend) change the zipper seam on guys' pants, so lefties can unzip with their left hands. Will guys wear pants? Will there be any guys? Yes, says Penn, the long-term trend is towards more guys, hence more gays.

"Part of the reason I love this work," burbles Penn about his polling, "is that every day I find out some new aspiration, hope or concern people have, and I get to help my clients shape their products and messages based on these findings." What Penn never finds are the collective aspirations of groups of people who find the American corporate system intolerably unjust. Union people don't figure in his focus groups--at least as real workers as opposed to pasteboard constructs as such Soccer Moms or Nascar Dads. The people who find it easiest to contact Penn to communicate their aspirations, hopes and concerns are the people who can afford to meet his hefty bills, meaning the rich and the powerful, starting with Bill Gates and heading on through Silvio Berlusconi, the nuclear industry, Monsanto and other clients in need of image refreshment.

Penn also the CEO of Burson-Marsteller, (part of the British-based WPP Group), a pr firm that in the course of its career has been retained to winch some sensationally grimy clients out of the mud, such Union Carbide after Bhopal, the Argentine military junta and Royal Dutch Shell after some very poor publicity in Nigeria.

"We live in a world with a deluge of choices" Penn exults, in a typical paean to modern times. "In some sense it's the triumph of the Starbucks economy over the Ford economy.. Starbucks is governed by the idea that people make choices--in their coffee, their milk, their sweetener" It's the way Bill Clinton used to burble on, using research briefs and polls concocted by Penn and Morris to persuade Americans that with Bill at the helm the nation would be on the cutting edge of innovative thinking and performance.

Actually, in terms of their respective products Fordism offered a lot more choices than Starbucks. In the mid-1950s, the options available to the purchaser of a Chevy Bel-Air 4-door sedan were infinite, from a rainbow of paint and fabric combinations including a paisley-pattern roof. The shapes and styles of the cars were prodigious in baroque variety. And the cars were often cheap. As for Starbucks, the company's basic signature is over-roasted beans and its core achievement is to have people fork over $3.50 for a cup of coffee. Starbucks is a predatory franchiser and its arrival in any town usually heralds the extinction of existing small cafes and diners. Its signage , across America and around the world through 13000 outlets, advertises not Penn's "customized, personalized products" but unending repetition.

The trick of Microtrends is to offer an America shaped to match the sort of "non-divisive" political rhetoric favored by the Democratic Leadership Council, an outfit paid for by corporations and designed to purge the Democratic Party of any partiality to the cause of labor or the interests of the poor. The Clintons have always been the DLC's marquee attraction, and its outlook is Pnn's. In the tapestry of Microtrends the spotlight is not on an awful health system with over 40 million uninsured, but on DIYDs, Do-It-Yourself Doctors. Penn tells us "it's the biggest trend in American health care", spearheaded by women and the young and promoted by Penn and Burson-Marsteller, working diligently for the pharmaceutical companies whose products, freed from the trifling restraints of a doctor's prescription, will be at the disposal of the DIYDs in the chain stores. Thus do microtrends find their due place in the great scheme of things.

* Microtrends, The Small Forces Behind Tomorrow's Big Changes. By Mark J. Penn with E.Kinney Zalesne. Twelve Books. 426 pp.

 

 




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