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How the TV Networks Became Drug Peddlers
The corrupt relationship between the pharmaceutical industry and the major TV networks makes a sick joke of the notion of an independent press. Nothing more blatantly displays its role as corporate whore. Alexander Cockburn traces the slimy ties. ALSO, He’s the man for whom Rush Limbaugh threw over for Sarah Palin. Donald Juneau investigates the short career of Republican Bobby Jindal. ALSO, One of America’s greatest environmental writers, the legendary Doug Peacock, gives CounterPunchers a brilliant history of the Yellowstone River country. Get your new edition today by subscribing online or calling 1-800-840-3683 Contributions to CounterPunch are tax-deductible. Click here to make a donation. If you find our site useful please: Subscribe Now! CounterPunch books and gear make great presents.
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Today's Stories March 6-8 , 2009 Alexander Cockburn Chris Floyd Uri Avnery Dave Lindorff Mark Weisbrot David Ker Thomson Phil Aliff Rebekah Ward Tracey Briggs Dean Baker Wajahat Ali David Michael Green David Macaray Michael Dickinson Susie Day Bob Sommer Website of the Weekend March 5 , 2009 James G. Abourezk Kathleen and Bill Christison Robert Weissman Patrick Cockburn William Blum Robert Fantina Saul Landau Benjamin Dangl Christopher Brauchli Website of the Day March 4, 2009 Marjorie Cohn Mike Whitney Ron Jacobs Ashley Smith Joanne Mariner Dan Bacher Mark Engler Franklin Lamb Cal Winslow David Mandelzys Website of the Day March 3, 2009 Conn Hallinan Fawzia Afzal-Khan Brian M. Downing Robert Larson Daniel P. Wirt, MD Russell Mokhiber William Loren Katz Kathy Sanborn Pauline Imbach Christopher Ketcham Website of the Day March 2, 2009 Andrea Peacock Paul Craig Roberts Peter Lee John Blair Peter Morici Uri Avnery Michael Donnelly Fred Gardner Sonia Nettnin Andrew Lehman Website of the Day
Feb. 27 - March 1, 2009 Alexander Cockburn Harry Browne Anthony DiMaggio Sasan Fayazmanesh Mischa Gaus Felice Pace Mike Whitney Lee Sustar Peter Lee Nicole Colson Roger Burbach Rannie Amiri Missy Beattie Dave Lindorff Robert David Steele Vivas John Ross Ralph Nader Yves Engler Alan Farago Zulfikar Majid David Yearsley Charles R. Larson Kim Nicolini Lorenzo Wolff Poets' Basement Website of the Weekend February 26, 2009 Dave Lindorff Jonathan Cook Patrick Cockburn Mike Whitney Eamonn McCann Tim Wise Tom Barry Harvey Wasserman Adam Turl David Macaray James McEnteer Website of the Day
February 25, 2009 Chris Sands M. Shahid Alam Chris Floyd Dave Lindorff Norman Solomon Rachel Godfrey Wood Niranjan Ramakrishnan Ron Jacobs Nadia Hijab Dennis Loo Website of the Day February 24, 2009 Paul Craig Roberts Uri Avnery Peter Morici Jonathan Cook Paul Fitzgerald / Andy Worthington Brian Horejsi Julia Stein Norm Kent Rachel Smolker / Dennis Loo James McEnteer Website of the Day February 23, 2009 Michael Hudson Mike Roselle Patrick Cockburn Franklin Spinney Einar Már Guðmundsson Ralph Nader Jordan Flaherty Helen Redmond Dennis Loo Harvey Wasserman Terry Lodge Website of the Day February 20 / 22, 2009 Alexander Cockburn Michael Neumann / Ismael Hossein-zadeh Paul Craig Roberts Linn Washington Jr. Saul Landau Marjorie Cohn Binoy Kampmark Dave Lindorff David Yearsley David Macaray James McEnteer Rick Salutin Wayne Clark Richard Rhames Stephen Martin Mitu Sengupta Charles R. Larson Richard Morse Lorenzo Wolff Poets' Basement Website of the Weekend February 19, 2009 Norman Finkelstein Harry Browne Robert Bryce Brian M. Downing Fred Gardner Andy Worthington Wajahat Ali Laura Carlsen Deb Reich Christopher Ketcham Website of the Day February 18, 2009 Paul Craig Roberts Mike Whitney M. Shahid Alam Patrick Cockburn Conn Hallinan Dave Lindorff Rannie Amiri Gareth Porter Eric Hobsbawm Christopher Brauchli Martha Rosenberg Website of the Day February 17, 2009 Michael Hudson Mike Whitney Ralph Nader Joanne Mariner John Ross Belén Fernández Mats Svensson David Macaray Gregory Vickrey M. Junaid Levesque-Alam Michael Dickinson Website of the Day February 16, 2009 Patrick Cockburn Oscar Guardiola-Rivera Paul Craig Roberts Uri Avnery P. Sainath Dedrick Muhammad / Michael Brown Carla Blank Patrick Irelan Dan Bacher Fidel Castro Harvey Wasserman Website of the Day February 13 - 15, 2009 Alexander Cockburn Joshua Frank Mike Whitney George Ciccariello-Maher Nikolas Kozloff Brian M. Downing Paul Craig Roberts Christopher Ketcham Ron Jacobs Dave Lindorff Alan Maass Chuck Spinney Phil Gasper Stephen Lendman Charles Thomson Kathy Sanborn Saul Landau Len Wengraf Harvey Wasserman David Macaray Tom Stephens Seth Sandronsky David Yearsley Lorenzo Wolff Kim Nicolini Poets' Basement Website of the Weekend
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Weekend Edition CounterPunch DiaryHarlots High and Low: a Foul Saga in the History of Netwook TVBy ALEXANDER COCKBURN When I was a lad of fourteen, at school in Scotland, a news mogul tycoon called Roy Thompson used five simple words to describe the higher purpose of commercial television. 1955 was the year the BBC lost its monopoly on TV provision in Britain. The government handed out licenses to new broadcasting companies which, unlike the BBC, could run ads. This privilege was, Thompson publicly rejoiced, “a license to print money”. That’s the bottom line. Any time you see a TV proprietor or executive talking bravely about freedom of expression, and the public’s right to know, just remember the essential freedom the man has in mind is exactly what Thompson was happily hailing: the freedom to coin money. When, some time in the 1960s, the late Frank Stanton, overseeing news operations at CBS, asked his boss William Paley, the network’s founder, for more time for newscasts, Paley shook his head. “The minute’s just too valuable,” he told Stanton, meaning he wasn’t prepared to surrender one more second of commercials in the prime time slot. Let us now move to a fateful moment in 1997. Already by that year top executives at the major TV networks were gazing aghast at the trend lines. Inexorably, it seemed, they were pointing down. The networks were losing audience share, as people surfed to new choices on the remote. As with newspapers and magazines such reliable sources of revenue as auto commercials and detergent ads, were suddenly looking frail as companies like GM and Procter and Gamble (America’s two biggest advertisers) began to plan shifts of their advertising outlays to new-media channels. Consumers were starting to have increasing recourse to the internet to figure out which car to buy, and where to buy it. Shadows were looming over network revenues, maybe darker even than on that fearful night, January 2, 1971, when the Congressional ban on advertising tobacco on radio and tv came into effect. And then… a miracle! A very American kind of miracle to be sure, being the sort of miracle achieved by the usual megatonnage of campaign contributions from the drug industry dropped into the pockets of the relevant FDA overseers in Congress in Clinton’s slush-sodden second term, plus direct lobbying of the FDA by media companies such as Time-Warner. The miracle went by the name of DTC: Direct to the Consumer Advertising. Broadcast advertising of prescription drugs in the U.S. had actually been legal for years, but in 1997 the FDA “clarified” the rules about alerting consumers to any risks in a number of deft ways that suddenly made the game a whole lot easier for the drug companies. Thirty-five years after Congress moved to curb pharmaceutical company advertising of amphetamine antidepressants and barbiturates, the floodgates were opened once again. Through them poured the drug companies and their advertising dollars. Soon prime-time tv viewers were listening to the drug peddlers telling them to make haste to their doctors to request prescriptions for medical conditions from depression to high blood pressure, by way of allergic reactions supposedly requiring Claritin. This prescription antihistamine was the subject of the first huge prescription ad campaign after the FDA opened the door in 1997. Its sales promptly shot up from $1.4 billion in that year to $2.6 billion in 2000. At the end of each ad, risk advisories to the consumer would come in the form of an 800 number or the familiar cautions gabbled out at a speed probably intelligible only to ultra-sensitive equipment at the National Security Agency. Back at the start of the 1990s the drug companies were spending $55 million on DTC ads. By 2003 the outlay had soared to $3 billion, and by 2005 to $7.5 billion. DTC sales-pitching of prescription drugs has been a huge boon to the networks, whose revenues from this source have surged since 1997. 2005 saw NBC, ABC and CBS pull in $1.4 billion in prescription drug advertising, with CBS leading the pack with its $$592,694 million, well ahead of ABC’s $411,949 and NBC’s $405,633. For the drug lords in the big pharmaceutical companies – America’s most profitable industry – the FDA’s 1997 decision has indeed been a license to print money, bales of it. There are plenty of credible surveys establishing that as much as a third of consumers see a ad for some prescription drug on tv and then go off and talk to their doctor about it. Half of the people asking for the drug they’ve seen advertised end up getting a prescription for it. One Kaiser study cited by the Lehrer News hour disclosed the gloomy news that almost half these drug ad-watchers believe what they’re being told… But now I must suspend this absorbing narrative and tell you that the full sweep and ripe detail of my narrative of how some of network TV’s mightiest news reporters prostituted their reputations to hawk dangerous drugs for the drug industry is to be found in the latest edition of our subscriber-only CounterPunch newsletter, which we can rush to your computer in pdf form or to your mailbox at a speed dictated by the US Post Office’s relaxed concept of what constitutes “first class mail”. All you have to do is click right here to subscribe. Also in this new edition is an unsparing portrait of the man for whom Rush Limbaugh threw over Sarah Palin. The Oxycontin Kid touted the masterly political skills of Louisiana governor Bobby Jindal, who duly humiliated himself and his party in his reply to Obama on network tv on February 24. From Louisiana CounterPuncher Donald Juneau gives the lowdown on this contender for the Republican nomination in 2008. There’s more. One of America’s greatest environmental writers, Doug Peacock -- author of Walking It Off, of Grizzly Years, legendary model for Hayduke in Edward Abbey’s Monkeywrench Gang -- gives CounterPunch newsletter subscribers a dazzling essay on Yellowstone country across the millennia since the era of the gigantic short-faced bear. Alexander Cockburn can be reached at alexandercockburn@asis.com |
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