FacebookTwitterGoogle+RedditEmail

Did Bob Dylan “Sell Out” or Help Out?

by DAVID MACARAY

Full disclosure: I didn’t see Dylan’s Super Bowl commercial telecast in real time because, even though I watched most of the game, I almost always mute commercials or switch over to C-SPAN or PBS to avoid them. The last television ad I may have actually watched was a commercial for Jordache jeans, and that was because we didn’t have remote control, and I was too lazy to get up and change channels.

Besides, even before the game started, I was in no mood to be inundated by naked commerce, having lapsed into a mild funk at the spectacle of jet planes flying over the stadium following the “Star Spangled Banner.” It was tiresome enough watching the national anthem being sung, as if sporting events and patriotism naturally went hand in hand, but why in God’s name would they have an aggressive display of military might before a football game? Christ, I thought they were going to strafe the fucking place.

In any event, after seeing a replay, and reading accounts of it, I was disappointed that so many people saw their troubadour hero as having “sold out” because he accepted money from a sponsor. Maybe I’m biased, but what I saw Dylan doing was promoting American cars, and helping out the distressed city of Detroit, once the greatest industrial center in the history of the world. Moreover, I would wager a pair of Jordache jeans that Woody Guthrie and Pete Seeger would have done the exact same thing if given the opportunity.

Years ago I publicly pleaded with the AFL-CIO to spend less money on traditional, time-consuming organizing campaigns, and begin spending it on TV commercials. Not that I had any sway with the House of Labor. They never heard of me. Still, I urged them to hire a popular celebrity to go on TV and pitch the virtues of labor unions, the working man’s best friend and the institution that more or less “invented” the middle-class. A name I suggested was the rap artist Eminem.

With America’s union workers growing older by the minute, organized labor desperately needs an influx of young blood, and who better to appeal to a younger crowd than Eminem? Not only is he wildly popular, he’s practically a native son, having spent his teenage years in a working-class Detroit neighborhood. Who better than Eminem to go on TV and plug the UAW, once the gold standard of American unions? Pay him $10 million. Instead of blowing it on organizing drives, give it to someone who can help.

I even went so far as to contact a Chicago DJ I knew and asked if he could get me Eminem’s e-mail address. He said Eminem’s e-mail was tougher to get than the nuclear launch codes, but that he could put me in touch with a man who was “close to Eminem,” who could definitely pass along a message. I first had to swear I wouldn’t “abuse” this information. I sent the man’s e-mail to a ranking AFL-CIO officer, along with a detailed cover letter explaining the plan. And that was it. Never heard a word from anyone.

David Macaray, an LA playwright and author (“It’s Never Been Easy:  Essays on Modern Labor,” 2nd edition), was a former union rep.  He can be reached at dmacaray@earthlink.net

David Macaray is a playwright and author. His newest book is “Nightshift: 270 Factory Stories.” He can be reached at dmacaray@gmail.com

More articles by:

CounterPunch Magazine

minimag-edit

bernie-the-sandernistas-cover-344x550

zen economics

Weekend Edition
December 09, 2016
Friday - Sunday
Jeffrey St. Clair
Roaming Charges: Nasty As They Wanna Be
Henry Giroux
Trump’s Second Gilded Age: Overcoming the Rule of Billionaires and Militarists
Andrew Levine
Trump’s Chumps: Victims of the Old Bait and Switch
Chris Welzenbach
The Forgotten Sneak Attack
Lewis Lapham
Hostile Takeover
Joshua Frank
This Week at CounterPunch: More Hollow Smears and Baseless Accusations
Paul Street
The Democrats Do Their Job, Again
Vijay Prashad
The Cuban Revolution: Defying Imperialism From Its Backyard
Michael Hudson - Sharmini Peries
Orwellian Economics
Mark Ames
The Anonymous Blacklist Promoted by the Washington Post Has Apparent Ties to Ukrainian Fascism and CIA Spying
Erin McCarley
American Nazis and the Fight for US History
Yoav Litvin
Resist or Conform: Lessons in Fortitude and Weakness From the Israeli Left
Conn Hallinan
India & Pakistan: the Unthinkable
Andrew Smolski
Third Coast Pillory: Nativism on the Left – A Realer Smith
Joshua Sperber
Trump in the Age of Identity Politics
Brandy Baker
Jill Stein Sees Russia From Her House
Katheryne Schulz
Report from Santiago de Cuba: Celebrating Fidel’s Rebellious Life
Nelson Valdes
Fidel and the Good People
Norman Solomon
McCarthy’s Smiling Ghost: Democrats Point the Finger at Russia
Renee Parsons
The Snowflake Nation and Trump on Immigration
Margaret Kimberley
Black Fear of Trump
Michael J. Sainato
A Pruitt Running Through It: Trump Kills Nearly Useless EPA With Nomination of Oil Industry Hack
Ron Jacobs
Surviving Hate and Death—The AIDS Crisis in 1980s USA
David Swanson
Virginia’s Constitution Needs Improving
Louis Proyect
Narcos and the Story of Colombia’s Unhappiness
Paul Atwood
War Has Been, is, and Will be the American Way of Life…Unless?
John Wight
Syria and the Bodyguard of Lies
Richard Hardigan
Anti-Semitism Awareness Act: Senate Bill Criminalizes Criticism of Israel
Kathy Kelly
See How We Live
David Macaray
Trump Picks his Secretary of Labor. Ho-Hum.
Howard Lisnoff
Interview with a Political Organizer
Yves Engler
BDS and Anti-Semitism
Adam Parsons
Home Truths About the Climate Emergency
Brian Cloughley
The Decline and Fall of Britain
Eamonn Fingleton
U.S. China Policy: Is Obama Schizoid?
Graham Peebles
Worldwide Air Pollution is Making us Ill
Joseph Natoli
Fake News is Subjective?
Andre Vltchek
Tough-Talking Philippine President Duterte
Binoy Kampmark
Total Surveillance: Snooping in the United Kingdom
Guillermo R. Gil
Vivirse la película: Willful Opposition to the Fiscal Control Board in Puerto Rico
Patrick Bond
South Africa’s Junk Credit Rating was Avoided, But at the Cost of Junk Analysis
Clancy Sigal
Investigate the Protesters! A Trial Balloon Filled With Poison Gas
Pierre Labossiere – Margaret Prescod
Human Rights and Alternative Media Delegation Report on Haiti’s Elections
Charles R. Larson
Review:  Helon Habila’s The Chibok Girls: the Boko Haram Kidnappings and Islamist Militancy in Nigeria
David Yearsley
Brahms and the Tears of Britain’s Oppressed
FacebookTwitterGoogle+RedditEmail