FacebookTwitterGoogle+RedditEmail

Fair Trade Comes Home

by STAN MAHAN

Most coffee and chocolate aficionados are generally well-versed on the Fair Trade movement, which organized to offer producers in developing countries better trade deals than would normally be offered to them by large corporate purchasers.

Today’s massive food conglomerates routinely leverage their purchasing power to negotiate prices so low as to all but ensure farmworkers suffer dire working conditions and sub-poverty wages.

In contrast, fair trade agreements pay these farms a premium for their products, while contractually obligating them to provide better working conditions and wages to their employees (including the rights to organize), and to promote superior environmental standards.

Yet, within the very borders of the United States, many farm workers continue to suffer from similar exploitation and deplorable working conditions. These mostly-migrant workers often have limited English-proficiency and questionable citizenship status, making them powerless to bargain for better conditions, or even to seek recourse when their employers violate federal and state labor laws.

The National Center For Farmworker Health found that 72% of all farmworkers in America were foreign born, earned between $12,500 – $14,999 per year on average, and 92% of them received no employer-provided health insurance — despite physically-demanding, high-risk work conditions.

Meet the Fair Food Program (FFP)

Driven by the same human-rights concerns as the Fair Trade movement, FFP activists pressure large ‘market-influencing’ purchasers of agricultural products to sign Fair Food Agreements that improve wages and working conditions of farmworkers in America.

The organization spearheading this effort is The Coalition of Immokalee Workers (CIW) — an organized tomato farmworker group based in Immokalee, Florida. The group describes itself as “a community-based organization of mainly Latino, Mayan Indian and Haitian immigrants working in low-wage jobs throughout the state of Florida.”

The Florida tomato industry has a long well-documented record of human-rights abuses, including nine cases prosecuted for slave-labor in the past 15 years alone.

CIW organized in 1993 to overcome the industry’s exploitation, and their efforts have proven to be highly successful. Over ninety percent of the Florida tomato farming industry now participates in the Fair Food Program. And as Florida FFP tomatoes begin to ring synonymous with fair labor practices the movement has the potential to spread into other farming industries and states.

Consider the marketing advantages that ‘Fair Trade’-designated coffees enjoy in the billion dollar U.S. coffee industry, where millions of American consumers expect to buy nothing less than Fair Trade. This demand has lured many coffee roasters and coffee shops alike to make the extra effort and expend additional monies to offer Fair Trade selections.

The major grocers and restaurant chains who sign CIW’s Fair Food Agreement commit to purchase all their Florida tomatoes exclusively from farms that participate in FFP, which in turn gives holdout Florida tomato farms incentive to join as well.

There are 7 major elements to the Fair Food Program:

  • A pay increase supported by the price premium Participating Buyers pay for their tomatoes;
  • Compliance with the Code of Conduct, including zero tolerance for forced labor and systemic child labor;
  • Worker-to-worker education sessions conducted by the CIW on the farms and on company time to insure workers understand their new rights and responsibilities;
  • A worker-triggered complaint resolution mechanism leading to complaint investigation, corrective action plans, and, if necessary, suspension of a farm’s Participating Grower status, and thereby its ability to sell to Participating Buyers;
  • A system of Health and Safety volunteers on every farm to give workers a structured voice in the shape of their work environment;
  • Specific and concrete changes in harvesting operations to improve workers’ wages and working conditions, including an end to the age-old practice of forced overfilling of picking buckets (a practice which effectively denied workers pay for up to 10% of the tomatoes harvested), shade in the fields, and time clocks to record and count all compensable hours accurately.
  • Ongoing auditing of the farms to insure compliance with each element of the FFP.

Some of the methods CIW employs to pressure large retailers and restaurant chains into joining the program include: letter-writing campaigns, massive boycotts, highly-visible store and restaurant protests (not just in Florida, but across the country), and by educating the public about the heinous working conditions of farmworkers in the tomato industry. The group enjoys tremendous support from students, religious groups, labor groups, and community organizations across the United States.

Last week, following a 10-year-long campaign, CIW finally convinced Chipotle Mexican Grill, which operates under the “Food with Integrity” slogan, to sign the Fair Food Agreement, agreeing to pay a pennies-per-pound premium to help raise tomato workers’ wages across the state of Florida. With over 1,200 restaurants and $2.3 billion in revenues, this chain’s signature is a major victory for the FFP movement.

CIW member Nely Rodriguez explains how having powerful corporations like Chipotle as FFP members helps to end farmworker abuse:

“… [I]f there are any human rights violations in Florida’s fields, against women being sexually assaulted, for example, Chipotle now has the responsibility to hold the grower to the code of conduct, and stop the misconduct. There are now market consequences for abuse.” […]

Chipotle joins ten other major corporations who similarly concluded that indirectly profiting from inhumane labor conditions is just not good business:

Yum Brands [includes Taco Bell, Pizza Hut, KFC] (2005), McDonald’s (2007), Burger King (2008), Subway (2008), Whole Foods Market (2008), Bon Appetit Management Company (2009), Compass Group (2009), Aramark (2010), Sodexo (2010), Trader Joe’s (2012), and Chipotle (2012) are participating in the Fair Food Program.

All eleven companies have agreed to pay a premium price for more fairly produced tomatoes, and to shift their Florida tomato purchases to growers who comply with the Fair Food Code of Conduct.

Stan Mahan writes for Alterpolitics.com.

Exclusively in the new print issue of CounterPunch
THE ARAB SPRING AT A CROSSROADS — Esam Al-Amin surveys the new Middle East, from the revolutions in Egypt and Tunisia, to the aftermath of the overthrow of Qaddafi and the civil war in Syria, and outlines the economic and political challenges facing the fledgling Arab democracies; THE BI-PARTISAN PLAN TO GUT MEDICARE: Dave Lindorff digs beneath the rhetoric to expose the grim similarities in both Obama and Romney’s schemes to degrade Medicare by cutting spending, reducing eligibility and privatizing services. KAFKA IN SEATTLE: Kristian Williams details the surreal ordeal of Matthew Duran, thrown into federal prison even though prosecutors admit he committed no crime.

 

More articles by:

CounterPunch Magazine

minimag-edit

bernie-the-sandernistas-cover-344x550

zen economics

February 22, 2017
Mike Whitney
Liberals Beware: Lie Down With Dogs, Get Up With Fleas
John Grant
On Killers and Bullshitters*
Peter Linebaugh
Catherine Despard, Abolitionist
Patrick Cockburn
The Bitter Battle for Mosul
Ted Rall
Sue the Bastards? It’s Harder Than You Think
Yoav Litvin
The Emergence of the Just Jew
Kim Scipes
Strategic Thinking and Organizing Resistance
Norman Pollack
Mar-a-Lago, Ideological Refuge: Berchtesgaden, II
Fred Donner
Nixon and the Chennault Affair: From Vietnam to Watergate
Carl Kandutsch
Podesta vs. Trump
Ike Nahem
To the Memory of Malcolm X: Fifty Years After His Assassination
Jesse Jackson
Trump’s Tough Talk Won’t Fix Chicago
Paul Donnelly
Betsy DeVos and the War on Public Education
Ebony Slaughter-Johnson
The End of an Alliance for Police Reform
Richard Lawless
Wall Street Demanded the Nuclear Option and the Congress Delivered
Liaquat Ali Khan
Yes, Real Donald Trump is a Muslim!
Ryan LaMothe
“Fire” and Free Speech
CounterPunch News Service
Bloody Buffalo Billboards
February 21, 2017
Sharmini Peries - Michael Hudson
Finance as Warfare: the IMF Lent to Greece Knowing It Could Never Pay Back Debt
CJ Hopkins
Goose-stepping Our Way Toward Pink Revolution
John Wight
Firestarter: the Unwelcome Return of Tony Blair
Roger Harris
Lenin Wins: Pink Tide Surges in Ecuador…For Now
Shepherd Bliss
Japanese American Internment Remembered, as Trump Rounds Up Immigrants
Boris Kagarlitsky
Trump and the Contradictions of Capitalism
Robert Fisk
The Perils of Trump Addiction
Deepak Tripathi
Theresa May: Walking the Kingdom Down a Dark Alley
Sarah Anderson
To Save Main Street, Tax Wall Street
Howard Lisnoff
Those Who Plan and Enjoy Murder
Franklin Lamb
The Life and Death Struggle of the Children of Syria
Binoy Kampmark
A Tale of Two Realities: Trump and Israel
Kim C. Domenico
Body and Soul: Becoming Men & Women in a Post-Gender Age
Mel Gurtov
Trump, Europe, and Chaos
Stephen Cooper
Steinbeck’s Road Map For Resisting Donald Trump
February 20, 2017
Bruce E. Levine
Humiliation Porn: Trump’s Gift to His Faithful…and Now the Blowback
Melvin Goodman
“Wag the Dog,” Revisited
Robert Hunziker
Fukushima: a Lurking Global Catastrophe?
David Smith-Ferri
Resistance and Resolve in Russia: Memorial HRC
Kenneth Surin
Global India?
Norman Pollack
Fascistization Crashing Down: Driving the Cleaver into Social Welfare
Patrick Cockburn
Trump v. the Media: a Fight to the Death
Susan Babbitt
Shooting Arrows at Heaven: Why is There Debate About Battle Imagery in Health?
Matt Peppe
New York Times Openly Promotes Formal Apartheid Regime By Israel
David Swanson
Understanding Robert E. Lee Supporters
Michael Brenner
The Narcissism of Donald Trump
Martin Billheimer
Capital of Pain
FacebookTwitterGoogle+RedditEmail