FacebookTwitterGoogle+RedditEmail

The Ecstasy of the Baseball Business

by SAUL LANDAU

Seated in the upper upper deck at San Francisco’s AT&T Park, during a Giants-Rockies game, one would not know millions of people around the nation faced foreclosure or had already lost their homes and jobs, or that the country was in the midst of a presidential election campaign. The large man seated next to me cupped his hand over his mouth to scream “Colorado, you suck” and other such sagacious slogans as the game crept on, and the sun set over San Francisco Bay, and the Giants showed their inability to hit with their bats the tiny white ball with stitches holding it together. How agonizing! Why was I here?

Baseball, one form of escape whether playing or watching, once belonged to men, especially working class men, as their version of ballet. Now the stands include lots of women, some holding signs saying “Gamer Babes.”

One watches — or when younger performs – with only one area of focus, that small white ball, hit it, catch it or if, pitching or fielding, throw it to the right spot.

You don’t think about mortgage payment due, your job uncertain or over, no health insurance, kids tuition coming due, car needing major surgery, or you kid  in Afghanistan and maybe soon in Syria – who knows? – if Obama decides to send him there.

You don’t think of the traffic jam you’ll face when you leave the ball park or the climbing price of gas itself. You discuss the performance of the ball players as the 40,000+ people fill the escalators and walk ramps, masses clumped tightly together to exit the stadium. Between innings, noise emerges from the stadium sound system, along with commercials and feel-good messages from the Giants’ management. We’re all one happy Giant tribe, and baseball unlike life itself, means happiness, getting away from troubles and into the cocoon of youth by watching grown men play a kids’ game.

I’m one of millions of baseball escapists, a Giants fan since I was four and lived within walking distance to the Polo Grounds where they played when they were the New York Giants.

The Giants, fiscally and on the field, played inconsistent ball in the decade preceding 1957. They won the Penant in 1951 and the World Series in 1954, but could not draw fans as did their Brooklyn rivals and hated Yankees across the Harlem River. Owner Horace Stoneman thought the relocation to San Francisco would revitalize the team. On their final day at the Polo Grounds in Coogan’s Bluff, after fans stormed the field, former baseball writer and the Giants PR man Garry Schumacher chided, “If all the people who will claim in the future that they were here today had actually turned out, we wouldn’t have to be moving in the first place.”

I watched my first San Francisco Giants game in 1961 at Candlestick Park, where wind ripped through the field and the stands as if in punishment for the team deserting New York.

Now, in the new A T&T park, tourists mingle with home town escapists to watch the game; the upper decks offer a great view of San Francisco Bay and the ships moving in and out.

This country provides its citizens with lots of patriotic escape routes (The National Anthem precedes every game), if you can afford them. It’s $23 for an upper upper deck seat. A ball park beer costs $9 and an ice cream $4.50. The greasy meals will run over $10. Parking runs $20 or more. A small price to pay for an evening outdoors watching younger, more athletic guys show – or not – their stuff. And identifying your deepest emotions with the performances of men wearing ‘Your” team’s uniform – guys you don’t even know.

The players, especially the stars, make high salaries, but the team owners reap the big profits from tickets, TV rights plus the food and booze sold at the games. It’s a big business, like all professional sports, that uses good old American values to lure buyers – come see the game and buy tee shirts and other parophinalia that says “Giants” on it (hats, jackets, sweatshirts, bats, autographed balls and anything as sales maven can think of) — anything to attract a young child or mentally undersupplied adult. Nielsen reports that “ad spending on sports jumped 33% “ between 1974 and 2011, “to almost $11 billion annually.” (Forbes, http://www.forbes.com/sites/tomvanriper/2012/03/21/the-new-moneyball/). In case one wonders about the price of tickets, “team owners in Major League Baseball (MLB) set ticket prices as profit-maximizing monopolists.”

So, when you take your family to the ball park to root for the Giants, Dodgers, Marlins whoever, and if you feed them at the ball park you’ll be over one hundred dollars poorer – albeit you’ll have spent the afternoon outdoors with the family who will then want to buy things they saw advertised on TV while watching a baseball game at home. Baseball might be a sport kids play, but professional baseball is solid business. Go Giants!

Saul Landau’s WILL THE REAL  TERRORIST PLEASE STAND UP screens at Portland, Oregon’s Clinton Theater, (SE 26th and Clinton) on September 12.

SAUL LANDAU’s A BUSH AND BOTOX WORLD was published by CounterPunch / AK Press.

More articles by:

CounterPunch Magazine

minimag-edit

bernie-the-sandernistas-cover-344x550

zen economics

March 23, 2017
Chip Gibbons
Crusader-in-Chief: the Strange Rehabilitation of George W. Bush
Michael J. Sainato
Cybersecurity Firm That Attributed DNC Hacks to Russia May Have Fabricated Russia Hacking in Ukraine
Chuck Collins
Underwater Nation: As the Rich Thrive, the Rest of Us Sink
CJ Hopkins
The United States of Cognitive Dissonance
Howard Lisnoff
BDS, Women’s Rights, Human Rights and the Failings of Security States
Mike Whitney
Will Washington Risk WW3 to Block an Emerging EU-Russia Superstate
John Wight
Martin McGuinnes: Man of War who Fought for Peace in Ireland
Linn Washington Jr.
Ryancare Wreckage
Eileen Appelbaum
What We Learned From Just Two Pages of Trump’s Tax Returns
Mark Weisbrot
Ecuador’s Elections: Why National Sovereignty Matters
Thomas Knapp
It’s Time to End America’s Longest War
Chris Zinda
Aggregate Journalism at Salon
David Welsh
Bay Area Rallies Against Trump’s Muslim Ban II
March 22, 2017
Paul Street
Russiagate and the Democratic Party are for Chumps
Russell Mokhiber
Single-Payer, the Progressive Caucus and the Cuban Revolution
Gavin Lewis
McCarthyite Anti-Semitism Smears and Racism at the Guardian/Observer
Kathy Kelly
Reality and the U.S.-Made Famine in Yemen
Kim C. Domenico
Ending Our Secret Alliance with Victimhood: Toward an Adult Politics
L. Ali Khan
Profiling Islamophobes
Calvin Priest
May Day: Seattle Educators Moving Closer to Strike
David Swanson
Jimmy Breslin on How to Impeach Trump
Dave Lindorff
There Won’t Be Another Jimmy Breslin
Jonathan Latham
The Meaning of Life
Robert Fisk
Martin McGuinness: From “Super-Terrorist” to Super Statesman
Steve Horn
Architect of Federal Fracking Loophole May Head Trump Environmental Council
Binoy Kampmark
Grief, Loss and Losing a Father
Jim Tull
Will the Poor Always Be With Us?
Jesse Jackson
Trump’s “March Massacre” Budget
Joe Emersberger
Rafael Correa and the Future of Ecuador: a Response to James McEnteer
March 21, 2017
Reshmi Dutt-Ballerstadt
On Being the “Right Kind of Brown”
Kenneth Surin
God, Guns, Gays, Gummint: the Career of Rep. Bad Bob Goodlatte
David Rosen
Popular Insurgencies: Reshaping the Political Landscape
Ryan LaMothe
The Totalitarian Strain in American Democracy
Eric Sommer
The House Intelligence Committee: Evidence Not Required
Mike Hastie
My Lai Massacre, 49 Years Later
James McEnteer
An Era Ends in Ecuador: Forward or Back?
Evan Jones
Beyond the Pale
Stansfield Smith
First Two Months in Power: Hitler vs. Trump
Dulce Morales
A Movement for ‘Sanctuary Campuses’ Takes Shape
Pepe Escobar
Could Great Wall of Iron become New Silk Roadblock?
Olivia Alperstein
Trump Could Start a Nuclear War, Right Now
David Macaray
Norwegians Are the Happiest People on Earth
March 20, 2017
Michael Schwalbe
Tears of Solidarity
Patrick Cockburn
Brexit, Nationalism and the Damage Done
Peter Stone Brown
Chuck Berry: the First Poet of Rock and Roll
FacebookTwitterGoogle+RedditEmail