Why are Women Devouring Fifty Shades of Grey?


The porn industry must be throwing a fit right now. The adult book Fifty Shades of Grey has sold over twenty million copies in record time, and sales are still going strong. How did E.L. James, a first-time author who was a television executive, manage to pull off a feat that has eluded the porn industry—getting women to see sexual cruelty as hot sex? In my interviews with them, porn producers regularly bemoan the fact that they just can’t seem to make porn that appeals to the majority of women.

I can’t say I am surprised that the normally business-savvy porn industry has been bested by a novice, given the somewhat ridiculous advice Adult Video News (the porn industry’s premier trade) journal offered to pornographers interested in attracting more women to their websites. Arguing that only 15% of Internet porn consumers are women, AVN suggests that to attract women, “adult Webmasters need to create sites where the primary elements are interaction and education.” And what would these sites look like? “Such sites would allow women to obtain advice, perhaps during teleconferences with experts, have elements of cybersex, and should play into women’s relationship fantasies” (http://business.avn.com/articles/16315.html).

I can’t imagine women flocking to websites where they can get handy hints from experts mid-arousal. But The AVN article did get something right: women are flocking to a book that plays into, and exploits, “women’s relationship fantasies.” The fantasy they recommended, “a story of how a woman got a rich and powerful boyfriend” because she is good in bed, is very close to the formula James followed. But this story line alone isn’t going to sell to women, as the porn industry knows only too well.

While much of the sex in Fifty Shades is as cruel and sadistic as in mainstream porn, it is expertly packaged for women who want a “fairy tale” ending. In male-targeted porn, the woman is interesting only for as long as the sex lasts. Once done with her, the man is onto the next, and the next, and the next.… She is disposable, interchangeable, and easily replaced. No happy ending here for women.

In Fifty Shades, however, the naïve, immature, bland Anastasia is, for some unfathomable reason, the most compelling woman our rich, sadistic, narcissistic hero has ever met, and he not only kisses her during sex (something you rarely see in Internet hardcore porn) but he doesn’t move on to the next conquest once he has had his wicked way with her.  In fact, he actually marries her and confesses undying love. As one of the female fans I interviewed said, this is like Pretty Woman all over again.

Indeed, Fifty Shades is about as realistic as Pretty Woman. How many prostitutes do you know who end up living in marital bliss with a former john? I would guess about the same number of women who live happily ever after with a man who dictates, in a written contract, what to eat and wear, and when to exercise, wax, and sleep. In my work,
I meet many women who started out like our heroine, only to end up, a few years later, not in luxury homes, but running for their lives to a battered women’s shelter with a couple of equally terrified kids in tow. No happy ending here, either.

In his book on batterers, Lundy Bancroft provides a list of potentially dangerous signs to watch out for from boyfriends. Needless to say, Mr. Grey is the poster boy of the list, not only with his jealous, controlling, stalking, sexually sadistic behavior, but his hypersensitivity to what he perceives as any slight against him, his whirlwind romancing of a younger, less powerful woman, and his Jekyll-and-Hyde mood swings.  Any one of these is potentially dangerous, but a man who exhibits them all is lethal.

And yet women of all ages are swooning over this guy and misreading his obsessive, cruel behavior as evidence of love and romance.  Part of the reason for this is that his wealth acts as a kind of up-market cleansing cream for his abuse, and his pathological attachment to Anastasia is reframed as devotion, since he showers luxury items on her. This is a very retrograde and dangerous world for our daughters to buy into, and speaks to the appalling lack of any public consciousness as to the reality of violence against women.

Fifty Shades also reveals just how pornographic our culture has become over the last decade or so. While the old Harlequin romance novels had narcissistic heroes who toyed, sexually and psychologically, with their much younger prey, however remote and emotionally challenged he was, the hero did not have a torture chamber tucked away in his basement. Fifty Shades of Grey is Harlequin on steroids, a kind of romance novel for the porn age in which overt sexual sadism masquerades as adoration and love. New as this is, the ending remains depressingly the same for real women who end up falling for the Mr. Greys of the world.

GAIL DINES is a professor of sociology and women’s studies at Wheelock College in Boston. Her latest book is Pornland: How Porn Has Hijacked our Sexuality (Beacon Press). She a founding member of Stop Porn Culture (stoppornculture.org).

Weekend Edition
November 27-29, 2015
Andrew Levine
The Real Trouble With Bernie
Gary Leupp
Ben Carson, Joseph in Egypt, and the Attack on Rational Thought
John Whitbeck
Who’s Afraid of ISIS?
Michael Brenner
Europe’s Crisis: Terror, Refugees and Impotence
Ramzy Baroud
Forget ISIS: Humanity is at Stake
Pepe Escobar
Will Chess, Not Battleship, Be the Game of the Future in Eurasia?
Vijay Prashad
Showdown on the Syrian Border
Dave Lindorff
Gen. John Campbell, Commander in Afghanistan and Serial Liar
Colin Todhunter
Class, War and David Cameron
Jean Bricmont
The Ideology of Humanitarian Imperialism
Dan Glazebrook
Deadliest Terror in the World: the West’s Latest Gift to Africa
Mark Hand
Escape From New York: the Emancipation of Activist Cecily McMillan
Karl Grossman
Our Solar Bonanza!
Mats Svensson
Madness in Hebron: Hashem Had No Enemies, Yet Hashem Was Hated
Walter Brasch
Terrorism on American Soil
Louisa Willcox
Grizzly Bears, Dreaming and the Frontier of Wonder
Michael Welton
Yahweh is Not Exactly Politically Correct
Joseph Natoli
A Politics of Stupid and How to Leave It Behind
John Cox
You Should Fear Racism and Xenophobia, Not Syrian Refugees or Muslims
Barrie Gilbert
Sacrificing the Grizzlies of Katmai: the Plan to Turn Brooks Camp Into a Theme
Rev. William Alberts
The Church of “Something Else” in “an Ecclesiastical Desert”
Andrew Gavin Marshall
Bank Crimes Pay
Elliot Murphy
Cameron’s Syrian Strategy
Gareth Porter
How Terror in Paris Calls for Revising US Syria Policy
Thomas S. Harrington
Jeff Jacoby of the Boston Globe and the Death of Ezra Schwartz
Michael Perino
The Arc of Instability
Yves Engler
Justin Trudeau and Canada’s Mining Industry
Tom H. Hastings
ISIS and Changing the Game
Lars Jørgensen
Vive la Résistance
John Halle
A Yale Education as a Tool of Power and Privilege
Norman Pollack
Syrian “Civil War”?: No, A Proxy War of Global Confrontation
Sheldon Richman
Let the Refugees In
James Anderson
Reframing Black Friday: an Imperative for Déclassé Intellectuals
Simon Bowring
UN Climate Talks 2009: a Merger of Interest and Indifference
Ron Jacobs
Rosa Luxemburg–From Street Organizer to Street Name
Aidan O'Brien
Same-Sex Sellout in Ireland
David Stocker
Report from the Frontline of Resistance in America
Patrick Bond
China Sucked Deeper Into World Financial Vortex and Vice Versa, as BRICS Sink Fast
Majd Isreb
America’s Spirit, Syrian Connection
James A Haught
The Values of Jesus
Binoy Kampmark
British Austerity: Cutting One’s Own Backyard
Ed Rampell
45 Years: A Rumination on Aging
Charles R. Larson
Chronicle of Sex Reassignment Surgery: Juliet Jacques’s “Trans: a Memoir”
Jeffrey St. Clair - Alexander Cockburn
CounterPunch’s Favorite Films
November 26, 2015
Ashley Nicole McCray – Lawrence Ware
Decolonizing the History of Thanksgiving