Click amount to donate direct to CounterPunch
  • $25
  • $50
  • $100
  • $500
  • $other
  • use PayPal
Support Our Annual Fund Drive! CounterPunch is entirely supported by our readers. Your donations pay for our small staff, tiny office, writers, designers, techies, bandwidth and servers. We don’t owe anything to advertisers, foundations, one-percenters or political parties. You are our only safety net. Please make a tax-deductible donation today.
FacebookTwitterGoogle+RedditEmail

Union-Busting Bread?

by BEN SCHREINER

If you live here in the Pacific Northwest, chances are that you’ve tried Dave’s Killer Bread, a popular brand of organic wholegrain breads.  The unique story behind the bread is also well known in these parts.  For printed on each bread bag is the personal saga of founder Dave Dahl.  And Dave, we learn from each loaf, is no less than a former con who after spending 15 years in the clink, transformed his life, returned to the family bread business, and was born again as the baker behind Dave’s Killer Bread.

This personal tale of redemption, coupled with the bread’s great taste and the fact that nearly 30% of Dave’s employees are also felons, has helped propel the company to dramatic success.  In fact, since its initial launch in 2005, Nature Bake (the Dahl family bakery responsibly for first introducing Dave’s) has gone from employing 30 workers in its Oregon bakery, to nearly 260.  And today, Dave’s can be found not only in supermarkets in Oregon, but also Washington, California, Alaska, Idaho, Montana, Utah, and Nevada.

Unsurprisingly, Dave’s swift rise has elicited widespread admiration.  The local media has universally fawned over the company, and no less than the New York Times has written glowingly of what it deemed the “best bread to buy in the supermarket.”  In 2011, Dave’s was even named an Oregon Ethics in Business recipient.

But this well-crafted wholesome imagine of a socially responsible company—as so often happens with organic foods in general—masks a troubling labor record.

In fact, according to a report published this week in the Northwest Labor Press (worth reading in its entirety), Dave’s has been aggressively fighting a mounting unionization drive at its Milwaukee, Oregon bakery.

Driven by growing disillusionment over management favoritism and ever-shifting workplace rules and pay practices, workers at the Milwaukee bakery turned to Bakers Local 114 in late 2011.  In response to the worker outreach, the union approached the company about the possibility of commencing a “card check” unionization process (a process which entails workers signing union authorization cards in lieu of a secret ballot election run by the National Labor Relations Board).  The company, however, issued a swift rebuke to the union’s proposal.  And since, Dave’s has been systematically firing union supporters on trumped up charges.  As the Labor Press reports, “An informal count by current and ex-employees at one union meeting produced the names of 23 workers who’d been fired since the summer — roughly one in 10 people employed at Dave’s Killer Bread.”

And indicative of a concerted effort to crush the unionization campaign, those having borne the brunt of these layoffs, the Labor Press notes, were “the squeaky wheels — the assertive ones who spoke up or complained.”

What is particularly troubling about the Labor Press story is the fact that part of the allure of Dave’s Killer Bread (aside from its quality) is that by purchasing it, one gets the satisfaction of contributing to a greater good.  After all, every loaf helps support a second chance for an ex-con.  Thus, to hear of the company cracking down on these very worker, who are likely to struggle finding alternative employment, ought to be especially disturbing.

Dave Dahl, in an email exchange with this writer on Thursday, was quick to label the allegations in the Labor Press report to be “not factual.”  He went on to state that, “We respect our employee’s rights to unionize, and we have told our employees this directly.  Should our employee base wish to unionize, there is nothing standing in their way.”   Such claims, however, are not particularly reassuring.

Indeed, for as the Labor Press reported, the national anti-union law firm Fisher & Phillips has already represented the company in at least one labor dispute.  Of course, such firms are notorious for coaching their clients to preach the great democratic benefits of the secret ballot election, while tirelessly working the flawed National Labor Relations Board certification process to subvert workers’ democratic rights.  It’s all appears a ploy pulled right out of any standard union busting playbook.

What all fans of Dave’s Killer Bread ought to keep in mind then, as long as the company continues to resist unionization at its Oregon bakery, is that no bread is too good to overlook union busting.

Ben Schreiner is a freelance writer living in Oregon.  He may be reached at bnschreiner@gmail.com.

Ben Schreiner is the author of A People’s Dictionary to the ‘Exceptional Nation’.  He may be reached at bnschreiner@gmail.com or via his blog.

More articles by:

2016 Fund Drive
Smart. Fierce. Uncompromised. Support CounterPunch Now!

  • cp-store
  • donate paypal

CounterPunch Magazine

minimag-edit

Weekend Edition
September 30, 2016
Friday - Sunday
Henry Giroux
Thinking Dangerously in the Age of Normalized Ignorance
Stanley L. Cohen
Israel and Academic Freedom: a Closed Book
Paul Craig Roberts – Michael Hudson
Can Russia Learn From Brazil’s Fate? 
Andrew Levine
A Putrid Election: the Horserace as Farce
Mike Whitney
The Biggest Heist in Human History
Jeffrey St. Clair
Roaming Charges: the Sick Blue Line
Rob Urie
The Twilight of the Leisure Class
Vijay Prashad
In a Hall of Mirrors: Fear and Dislike at the Polls
Alexander Cockburn
The Man Who Built Clinton World
John Wight
Who Will Save Us From America?
Pepe Escobar
Afghanistan; It’s the Heroin, Stupid
W. T. Whitney
When Women’s Lives Don’t Matter
Howard Lisnoff
What was Missing From The Nation’s Interview with Bernie Sanders
Julian Vigo
“Ooops, I Did It Again”: How the BBC Funnels Stories for Financial Gain
Jeremy Brecher
Dakota Access Pipeline and the Future of American Labor
Binoy Kampmark
Pictures Left Incomplete: MH17 and the Joint Investigation Team
Andrew Kahn
Nader Gave Us Bush? Hillary Could Give Us Trump
Steve Horn
Obama Weakens Endangered Species Act
Dave Lindorff
US Propaganda Campaign to Demonize Russia in Full Gear over One-Sided Dutch/Aussie Report on Flight 17 Downing
John W. Whitehead
Uncomfortable Truths You Won’t Hear From the Presidential Candidates
Ramzy Baroud
Shimon Peres: Israel’s Nuclear Man
Brandon Jordan
The Battle for Mercosur
Murray Dobbin
A Globalization Wake-Up Call
Jesse Ventura
Corrupted Science: the DEA and Marijuana
Richard W. Behan
Installing a President by Force: Hillary Clinton and Our Moribund Democracy
Andrew Stewart
The Democratic Plot to Privatize Social Security
Daniel Borgstrom
On the Streets of Oakland, Expressing Solidarity with Charlotte
Marjorie Cohn
President Obama: ‘Patron’ of the Israeli Occupation
Norman Pollack
The “Self-Hating” Jew: A Critique
David Rosen
The Living Body & the Ecological Crisis
Joseph Natoli
Thoughtcrimes and Stupidspeak: Our Assault Against Words
Ron Jacobs
A Cycle of Death Underscored by Greed and a Lust for Power
Uri Avnery
Abu Mazen’s Balance Sheet
Kim Nicolini
Long Drive Home
Louisa Willcox
Tribes Make History with Signing of Grizzly Bear Treaty
Art Martin
The Matrix Around the Next Bend: Facebook, Augmented Reality and the Podification of the Populace
Andre Vltchek
Failures of the Western Left
Ishmael Reed
Millennialism or Extinctionism?
Frances Madeson
Why It’s Time to Create a Cabinet-Level Dept. of Native Affairs
Laura Finley
Presidential Debate Recommendations
José Negroni
Mass Firings on Broadway Lead Singers to Push Back
Leticia Cortez
Entering the Historical Dissonance Surrounding Desafinados
Robert J. Burrowes
Gandhi: ‘My Life is My Message’
Charles R. Larson
Queen Lear? Deborah Levy’s “Hot Milk”
David Yearsley
Bring on the Nibelungen: If Wagner Scored the Debates
FacebookTwitterGoogle+RedditEmail
[i]
[i]
[i]
[i]