Dita Sari Tells Reebok to Shove It

by Alexander Cockburn And Jeffrey St. Clair

Right till the end of January, Dita Sari, an Indonesian in her late twenties, was preparing to fly from her home near Jakarta to Salt Lake City to bask February 7 in the admiration of assorted do-gooders and celebrities mustered by the public relations department of Reebok, for the thirteenth annual Human Rights Awards, overseen by a board including Jimmy Carter and Kerry Kennedy Cuomo. Reebok is a company that dukes it out each year with Adidas and New Balance for second place, far behind the Behemoth of the business, Nike, in the world of sports shoes and apparel.

Make no mistake, the folk ? usually somewhere between four and six ? getting these annual Reebok awards have all been fine organizers and activists, committed to working for minorities, the disenfranchised, the disabled, the underdogs in our wicked world.

Dita Sari’s plan was to accept the ticket from Reebok, proceed to the podium in the Capitol Theater in downtown Salt Lake where the world’s winter athletes are now assembled, and then, when offered the human rights award by either Desmond Tutu or Robert Redford, reject it.

Now, this annual Reebok ceremony isn’t up there with the Nobels, or the genius grants from McArthur. Despite Reebok’s best efforts, it’s definitely a second tier event . Nonetheless it’s paid off for Reebok. Says Jeff Ballinger, a anti-sweatshop activist who’s organized with shoe workers in Indonesia the past 13 years, “With this kind of ceremony, Reebok gets its name into respectable company. When they give a prize to someone like Julie Su, a lawyer for immigrant workers in California, people who wouldn’t be seen dead in Nikes, are impressed.”

Dita Sari got picked by Reebok’s judges because she defied her government on the issue of independent trade unions. In her own words: “In 1995, I was arrested and tortured by the police, after leading a strike of 5,000 workers of Indoshoes Inti Industry. They demanded an increase of their wages (they were paid only US$1 for working 8 hours a day), and maternity leave as well. This company operated in West Java, and produced shoes of Reebok and Adidas.”

She got out of prison in 1999. Since then she’s been building a union of workers in plants across Java. It was there that she got a good look at Reebok’s contractors, the underbosses of all the apparel, footwear, computer, and toy companies that contract out their work. These contractors run their plants in a notoriously harsh manner, whether in China, Indonesia, Guatemala or Mexico.

Reebok’s flacks can brandish armloads of studies, codes, monitoring reports, guidelines and kindred matter all attesting to the company’s dedication to the fair treatment of anyone making consumer items with the name Reebok printed on them. But nothing has really changed. “We’ve created a cottage industry of monitors and inspectors and drafters of codes,” Ballinger says, “but all these workers ever wanted was to sit down in dignity and negotiate with their bosses and this has never happened.”

Due in large part to the efforts of the workers and western allies like Ballinger’s Press for Change, the daily wage in Indonesia actually went up over 300 per cent between 1990 and 1997, at which point the Asian economic crisis struck. Inflation wiped out all these gains. Workers’ daily pay is now half what it was before the crisis hit.

These were the points Dita Sari was going to make when she got to Salt Lake City. Then she learned that Reebok intended to schedule her and other recipients for some public events before the actual award ceremony. Rather than let Reebok benefit in any way from her presence Dita Sari pulled the plug and at last word is in Jakarta trying to raise relief money for workers left destitute by the worst flooding in decades. She’s sent the speech she was planning to give at the Awards in Salt Lake City:

“I have taken this award into a very deep consideration. We finally decide not to accept this. On the one hand, this is a kind of recognition of the struggle and the hard work that we have done for years. But on the other hand, we are very conscious of the condition of the Reebok workers from the third world countries, such as in Indonesia, Mexico, China, Thailand, Brazil and Vietnam.

“In Indonesia, there are five Reebok companies. 80% of the workers are women. All companies are sub-contracted, often by the South Korean companies such as Dung Jo and Tong Yang. Since the workers can only get around $1.5 a day, they then have to live in a slum area, surrounded by poor and unhealthy conditions, especially for their children. At the same time, Reebok collected millions of dollars of profit every year, directly contributed by these workers. The low pay and exploitation of the workers of Indonesia, Mexico and Vietnam are the main reasons why we will not accept this award.”

But with its awards isn’t Reebok at least trying to do something decent? The way Dita Sari sees things, the answer is that the attempt is a phony. All the awards in the world, all the window dressing with Desmond Tutu, Carly Simon, Sting, Robert Redford, doesn’t alter the basic facts, that workers in the third world are being paid at the absolute minimum to make a very profitable product. According to Ballinger, the labor cost of a $70 pair of sneakers made in China, Vietnam or Indonesia is $1 or less.

Is there such a thing as a virtuous sneaker? Ballinger cites Bata, a Toronto-based company that runs its own factory in Jakarta. Its executives chose to sit down with the union and work out a contract with significant improvements on issues that workers care about greatly, such as seniority. Though the margin has fallen recently, the wage scales are better than minimum. Instances of bullying and intimidation of workers are far fewer. Bata’s shoes are sold only in Indonesia, for what an Indonesian can afford, which somewhere from $7 to $10.

Ten years ago another courageous Indonesian, Teten Masduki, was asked by the Levi Strauss company to broker a clinic to be built near a contractor’s factory. Teten, uncompromising labor advocate that he is, refused even though the assignment would have made him a local hero. His reason: a clinic wouldn’t give the workers what they need, a voice, the power to bargain.

Teten Masduki and Dita Sari see the world clearly, a lot more clearly than the celebrities and activists massed at such events as the one organized by Reebok in Salt Lake City, a city already awash with Olympian bunkum about human brotherhood. Dita Sari turned down $50,000 from Reebok and will go on organizing against corporate exploitation and government harassment. Teten Masduki turned down a fine position with Levi Strauss. These days he’s been responsible for chasing out a corrupt attorney general from his post as head of Indonesia’s Corruption Watch. Do-gooders should study these fine examples and stiffen their spines.

Click here to read Dita Sari’s statement on the Reebok award.


Alexander Cockburn’s Guillotined! and A Colossal Wreck are available from CounterPunch. Jeffrey St. Clair is editor of CounterPunch. His new book is Killing Trayvons: an Anthology of American Violence (with JoAnn Wypijewski and Kevin Alexander Gray). He can be reached at: sitka@comcast.net.

Weekend Edition
November 28-30, 2015
Majd Isreb
America’s Spirit, Syrian Connection
Weekend Edition
November 27-29, 2015
Andrew Levine
The Real Trouble With Bernie
Gary Leupp
Ben Carson, Joseph in Egypt, and the Attack on Rational Thought
John Whitbeck
Who’s Afraid of ISIS?
Michael Brenner
Europe’s Crisis: Terror, Refugees and Impotence
Pepe Escobar
Will Chess, Not Battleship, Be the Game of the Future in Eurasia?
Vijay Prashad
Showdown on the Syrian Border
Colin Todhunter
Class, War and David Cameron
Jean Bricmont
The Ideology of Humanitarian Imperialism
Dan Glazebrook
Deadliest Terror in the World: the West’s Latest Gift to Africa
Mats Svensson
Madness in Hebron: Hashem Had No Enemies, Yet Hashem Was Hated
Walter Brasch
Terrorism on American Soil
Louisa Willcox
Grizzly Bears, Dreaming and the Frontier of Wonder
Dave Lindorff
Gen. John Campbell, Commander in Afghanistan and Serial Liar
Michael Welton
Yahweh is Not Exactly Politically Correct
Joseph Natoli
A Politics of Stupid and How to Leave It Behind
Karl Grossman
Our Solar Bonanza!
John Cox
You Should Fear Racism and Xenophobia, Not Syrian Refugees or Muslims
Barrie Gilbert
Sacrificing the Grizzlies of Katmai: the Plan to Turn Brooks Camp Into a Theme
Rev. William Alberts
The Church of “Something Else” in “an Ecclesiastical Desert”
Mark Hand
Escape From New York: the Emancipation of Activist Cecily McMillan
Ramzy Baroud
Forget ISIS: Humanity is at Stake
Andrew Gavin Marshall
Bank Crimes Pay
Elliot Murphy
Cameron’s Syrian Strategy
Thomas S. Harrington
Jeff Jacoby of the Boston Globe and the Death of Ezra Schwartz
Gareth Porter
How Terror in Paris Calls for Revising US Syria Policy
Michael Perino
The Arc of Instability
Yves Engler
Justin Trudeau and Canada’s Mining Industry
Tom H. Hastings
ISIS and Changing the Game
Lars Jørgensen
Vive la Résistance
John Halle
A Yale Education as a Tool of Power and Privilege
Norman Pollack
Syrian “Civil War”?: No, A Proxy War of Global Confrontation
Sheldon Richman
Let the Refugees In
James Anderson
Reframing Black Friday: an Imperative for Déclassé Intellectuals
Simon Bowring
UN Climate Talks 2009: a Merger of Interest and Indifference
Ron Jacobs
Rosa Luxembourg–From Street Organizer to Street Name
Aidan O'Brien
Same-Sex Sellout in Ireland
David Stocker
Report from the Frontline of Resistance in America
Patrick Bond
China Sucked Deeper Into World Financial Vortex and Vice Versa, as BRICS Sink Fast
James A Haught
The Values of Jesus
Binoy Kampmark
British Austerity: Cutting One’s Own Backyard
Ed Rampell
45 Years: A Rumination on Aging
Charles R. Larson
Chronicle of Sex Reassignment Surgery: Juliet Jacques’s “Trans: a Memoir”
Jeffrey St. Clair - Alexander Cockburn
CounterPunch’s Favorite Films
November 26, 2015
Ashley Nicole McCray – Lawrence Ware
Decolonizing the History of Thanksgiving